Shannon
I'm an experienced ecommerce and operations specialist, former COO and co-founder of a Shopify technology business, with a passion for helping growing brands work smarter and increase revenue.
About
I’m an experienced ecommerce and operations specialist, former COO and co-founder of a Shopify technology business, with a passion for helping growing brands work smarter and increase revenue.
I work with ecommerce businesses to improve their Shopify stores, streamline day-to-day operations and identify opportunities for growth. My experience spans conversion optimisation, app integrations, inventory and fulfilment, customer experience, marketing operations and AI automation.
I’ve worked both at a strategic level, building and running a technology business, and hands-on with smaller ecommerce brands, managing everything from Shopify improvements and promotional campaigns to operational processes.
What sets me apart is that I don’t just complete tasks. I understand the bigger commercial picture, proactively identify improvements and take ownership of getting things done.
I’m available for flexible, remote freelance projects and ongoing part-time support.
- Joined October 2026
Industry experience
- Retail
- Software & Internet
- Wholesale & Distribution
- Professional Services
More experts in Gold Coast, Australia
Work experience
Supporting growing Australian children’s footwear brand across eCommerce operations, Shopify management, and commercial growth initiatives. Managed and optimised Shopify apps, integrations, and customer-facing functionality. Identified opportunities to increase average order value and conversion through upselling, bundling, and merchandising. Coordinated product launches, pre-order campaigns, and promotional planning. Supported fulfilment workflows and operational processes to improve business efficiency. Analysed eCommerce performance and recommended practical improvements. Supported wholesale growth initiatives, including Fair eMarketplace operations.
Supporting growing Australian children’s footwear brands across eCommerce operations, Shopify management, and commercial growth initiatives. I manage and optimise Shopify apps, integrations, and customer-facing functionality; identify opportunities to increase average order value and conversion via upselling, bundling, and merchandising; coordinate product launches, pre-order campaigns, and promotion planning. I help improve fulfillment workflows and business efficiency, analyse performance data, and recommend practical improvements. I also support wholesale growth initiatives including Fair marketplace operations.
Education
Certifications and awards
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