Hi, I’m Shannon Lyons, a graphic designer and creative conceptor who thrives at the intersection of storytelling and strong brand visual systems. I lead design teams, translate market insights into compelling concepts, and craft cross‑platform experiences that feel cohesive and human. I’ve built and elevated brand identities for global brands, led end‑to‑end production, and consistently deliver designs that are both beautiful and effective. Over the years I’ve steered campaigns for Marlboro, Bank of America, Oreo, Gatorade, and many others, always focusing on clear communication, collaboration, and delivering measurable impact. I’m passionate about mentoring designers, pushing creative boundaries, and contributing to a team culture that values curiosity, empathy, and practical problem solving.

Shannon Lyons

Hi, I’m Shannon Lyons, a graphic designer and creative conceptor who thrives at the intersection of storytelling and strong brand visual systems. I lead design teams, translate market insights into compelling concepts, and craft cross‑platform experiences that feel cohesive and human. I’ve built and elevated brand identities for global brands, led end‑to‑end production, and consistently deliver designs that are both beautiful and effective. Over the years I’ve steered campaigns for Marlboro, Bank of America, Oreo, Gatorade, and many others, always focusing on clear communication, collaboration, and delivering measurable impact. I’m passionate about mentoring designers, pushing creative boundaries, and contributing to a team culture that values curiosity, empathy, and practical problem solving.

Available to hire

Hi, I’m Shannon Lyons, a graphic designer and creative conceptor who thrives at the intersection of storytelling and strong brand visual systems. I lead design teams, translate market insights into compelling concepts, and craft cross‑platform experiences that feel cohesive and human. I’ve built and elevated brand identities for global brands, led end‑to‑end production, and consistently deliver designs that are both beautiful and effective.

Over the years I’ve steered campaigns for Marlboro, Bank of America, Oreo, Gatorade, and many others, always focusing on clear communication, collaboration, and delivering measurable impact. I’m passionate about mentoring designers, pushing creative boundaries, and contributing to a team culture that values curiosity, empathy, and practical problem solving.

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Work Experience

Creative Content Director (ACD) at TPN
May 1, 2016 - March 1, 2019
Lead by example designing and ideating on the Altria team, maintaining brand integrity for Marlboro and driving the visual launch of on! Nicotine Pouches. Developed comprehensive point-of-sale systems for Bank of America, aligning complex financial service offerings with consumer-centric visual strategies.
Associate Creative Director at TPN/Flywheel
March 1, 2019 - April 1, 2026
Directed the design arm of the agency, guiding multi-disciplinary teams from initial white-boarding to final execution. Successfully pitched and won marquee accounts, including Oreo, Sparkling ICE, and MiO, by translating market insights into winning creative concepts.
Associate Creative Director at Immediate Consumption
February 1, 2011 - May 1, 2016
Unified the visual identity of newly acquired properties, ensuring a seamless transition and adherence to global style guide mandates. Visualized and launched emerging Verizon technologies across digital platforms, prioritizing user experience and brand consistency.
Senior Art Director (digital) at Verizon
March 1, 2009 - January 1, 2011
Acquired and performed contract work at numerous DFW agencies, including The Marketing Arm, Red Urban and Levenson Hill, focusing on digital execution and brand consistency.
Freelance Concept, Design, Creative Direction at Freelance
February 1, 2008 - March 1, 2009
Designed and implemented visual identities across print and digital materials, including interactive training modules; managed animators, writers and developers to optimize effective output and timely deliverables.
Senior Art Director at Westec Interactive
June 1, 2005 - December 1, 2007
Generated impactful creative for retail collateral and print ads for clients including 7Eleven, Miller Beer, Parkay and Gatorade.
Senior Art Director at TPN
March 1, 2003 - May 1, 2005
Unified the visual identity of newly acquired properties, ensuring a seamless transition and adherence to global style guide mandates.
Designer/Art Director at imc 2
January 1, 1998 - January 1, 2003
Gained digital/interactive experience on the Chunky Soup website; later concentrated on print catalogs for a fan and lighting company.

Education

BFA in Communication Design at University of North Texas
January 11, 2030 - January 1, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Financial Services, Consumer Goods, Telecommunications