Hi, I’m Shanshan Jin, also known as Sasha. I’m a Senior Product Designer specializing in B2B Enterprise SaaS, complex admin platforms, and data-heavy dashboards. I translate dense business logic into intuitive interfaces and design scalable, token-based design systems. I enjoy partnering with engineering to ensure frictionless handoffs and delivering measurable business outcomes. I thrive in async-friendly teams, value strong user research, and leverage AI workflows to accelerate growth while maintaining a user-centered mindset.

Shanshan Jin

Hi, I’m Shanshan Jin, also known as Sasha. I’m a Senior Product Designer specializing in B2B Enterprise SaaS, complex admin platforms, and data-heavy dashboards. I translate dense business logic into intuitive interfaces and design scalable, token-based design systems. I enjoy partnering with engineering to ensure frictionless handoffs and delivering measurable business outcomes. I thrive in async-friendly teams, value strong user research, and leverage AI workflows to accelerate growth while maintaining a user-centered mindset.

Available to hire

Hi, I’m Shanshan Jin, also known as Sasha. I’m a Senior Product Designer specializing in B2B Enterprise SaaS, complex admin platforms, and data-heavy dashboards. I translate dense business logic into intuitive interfaces and design scalable, token-based design systems. I enjoy partnering with engineering to ensure frictionless handoffs and delivering measurable business outcomes.

I thrive in async-friendly teams, value strong user research, and leverage AI workflows to accelerate growth while maintaining a user-centered mindset.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Senior Product Designer at SHOPLINE
June 1, 2021 - October 1, 2025
Led UX/UI direction for the core enterprise merchant admin panel; restructured dense configuration settings and transactional workflows, achieving a 36% increase in System Usability Scale (SUS) and a 58% reduction in customer support tickets. Architected and managed a token-based design system in Figma with CSS-aligned naming conventions and auto-layout, enabling rapid, pixel-perfect front-end development. Directed AI Code Assistant UX with human-in-the-loop patterns, achieving 74% feature adoption and reducing technical barriers for enterprise merchants. Owned 0-to-1 product delivery for the MOGO App, conducted foundational UX research, mapped complex journeys, and delivered polished UI artifacts for global travelers. Built a centralized UI component library to streamline cross-team collaboration and deliver dense enterprise dashboards and complex registration workflows.
UX/Product Designer at iFREE GROUP
July 1, 2019 - May 1, 2021
Led UX/product design for global travel connectivity products; conducted foundational UX research, mapped out complex user journeys, and delivered polished UI artifacts for travelers worldwide.
UX Design Intern at Clairvoyant
January 1, 2019 - July 1, 2019
Supported UX design tasks within Data Analytics & Engineering projects, contributing to more usable data-driven interfaces.
Senior Product Designer at SHOPLINE (Global B2B E-Commerce SaaS Platform)
June 1, 2021 - October 1, 2025
Spearheaded the UX/UI direction for the core enterprise merchant admin panel; restructured dense configuration settings and transactional workflows, achieving a 36% increase in System Usability Scale (SUS) and a 58% reduction in customer support tickets. Architected, evolved, and managed a token-based design system in Figma with CSS-aligned semantic naming conventions to bridge design and front-end engineering for rapid, pixel-perfect development. Led AI-enhanced workflows for an AI Code Assistant with human-in-the-loop interaction patterns, achieving 74% feature adoption and lowering the technical barrier for enterprise merchants. Collaborated with Product Managers and Engineering Leads in Agile environments, conducting usability testing and translating data-driven insights into scalable product roadmaps.
UX/Product Designer at iFREE GROUP (Global Travel Connectivity)
July 1, 2019 - May 1, 2021
Owned the full end-to-end design lifecycle for the MOGO App, a consumer-facing travel connectivity platform. Conducted foundational UX research, mapped out complex user journeys, and delivered polished UI artifacts for global travelers. Also contributed to broader product initiatives, driving design systems and cross-functional collaboration in an Agile setting.
UX Design Intern at Clair Voyant (Data Analytics & Engineering)
January 1, 2019 - July 1, 2019
Supported UX research and design for analytics dashboards, collaborating with data analytics and engineering teams to translate technical data into accessible, user-friendly interfaces.
UX Design Intern at Clairvoyant (Data Analytics & Engineering)
January 1, 2019 - July 1, 2019
Supported data analytics UI design, contributed to dashboards and data workflows, and learned best practices for data-driven product design.

Education

Bachelor of Engineering in Industrial Design at South China University of Technology
September 1, 2012 - June 1, 2016
Master of Industrial Design (Focus on Interaction Design & HCI) at Arizona State University
August 1, 2016 - June 1, 2018
Master of Industrial Design at Arizona State University
August 1, 2016 - June 1, 2018
Bachelor of Engineering in Industrial Design at South China University of Technology
September 1, 2012 - June 1, 2016
Bachelor of Engineering in Industrial Design at South China University of Technology
September 1, 2012 - June 1, 2016
Master of Industrial Design (Focus on Interaction Design & HCI) at Arizona State University
August 1, 2016 - June 1, 2018

Qualifications

Two-time finalist for Design Excellence Award
January 11, 2030 - April 14, 2026
Two-time finalist for Design Excellence Award
January 11, 2030 - April 17, 2026

Industry Experience

Software & Internet, Professional Services, Travel & Hospitality, Retail