Shanze Mir

Managed website backend operations, updated events, partners, members, and organizational content to ensure accuracy and engagement. Developed marketing materials, presentations, and promotional assets for high-impact programs and events. Planned and executed flagship events, including the International Business Leadership Awards and Women Spanning the Globe. Conducted speaker and partner research to inform strategy and audience targeting. Led monthly research and content compilation for 'Members of the Month.' Collaborated across teams using Slack, Asana, and Salesforce to manage workflows and outreach. Drafted stakeholder emails and supported partner engagement initiatives. Gained exposure to international business programming and nonprofit marketing strategy.

Contributed to digital communications and brand building through writing, design, and editing of B2B marketing materials and product showcases. Managed campaigns using structured project management workflows to support complex manufacturing timelines. Conducted market, trend, and competitor research to develop profitable product ranges and support decision-making. Prepared client-facing presentations and selected visual assets to maximize engagement. Analyzed customer feedback and campaign outcomes to optimize future performance.

Supported an integrated communications approach for corporate branding, social media strategy, and content production. Planned, produced, and scheduled multi-platform content while tracking metrics and analyzing results. Coordinated internal and external event marketing initiatives to increase audience awareness and engagement. Represented the organization at industry events, developing interviews, leads, and vendor relationships.