Available to hire
Friendly, hardworking marketing professional with strong communication and people-focused marketing expertise, in social media strategy, storytelling, retail sales, and digital content creation. With a background as a former CMO and a published author with millions of reads online, I specialize in engaging audiences, simplifying complex topics, and building trust through human-centered content.
Currently based in the UAE and eager to bring my creativity, communications skills, and audience psychology to forward-thinking brands.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Arabic
Intermediate
Work Experience
Chief Marketing Officer at Mesh Media
January 1, 2021 - June 1, 2025Led day-to-day marketing operations, campaign planning, content scheduling, and team coordination. Created and edited short-form videos using CapCut and Canva to grow client accounts to 25K+ followers. Served as main point of contact for clients, managed feedback, revisions, and ensured deliverables met expectations. Supported on-site shoots, vendor coordination, and improved internal workflows to streamline project execution. Balanced creative leadership with administrative duties while demonstrating strong multitasking, communication, and problem-solving skills.
Retail Sales Associate at Magrudy
January 1, 2025 - PresentAssisted customers with recommendations and personalized service; supported merchandising, trend monitoring, and visual displays; managed stock rotation, inventory checks, and product availability; contributed to customer engagement through effective communication and product knowledge.
Beta & ARC Reader Freelancer
January 1, 2024 - PresentFreelance beta reading and ARC (Advanced Reader Copy) work for authors; provided feedback on plot, pacing, and character arcs to support development and publication readiness.
Audio Scriptwriter at Best Kept Secret (Remote)
January 1, 2024 - PresentAuthored and edited immersive original fiction scripts tailored to tone, emotion, and audience experience; delivered high-volume, high-quality short narratives under tight deadlines; ensured confidentiality, accuracy, and stylistic consistency.
Paid Author — Wattpad Creator Program at Wattpad (Remote)
January 1, 2022 - January 1, 2024Wrote, edited, and published engaging fiction content for a popular platform with over 3 million reads; cultivated dedicated readership through audience engagement and analytics; received direct compensation for original creative work.
Audio Script Writer at Best Kept Secret
January 1, 2024 - PresentWrote immersive audio scripts tailored to tone, emotion, and audience experience; delivered high-volume, high-quality short narratives under tight deadlines; authored original fiction content.
Beta & ARC Reader Freelance Writer at Self-employed
January 1, 2024 - PresentAuthored immersive, personalized audio scripts tailored to tone, emotion, and audience experience; remote; delivered high-quality pieces and direct compensation for original creative work.
Freelance Writer at Beta & ARC Reader
January 1, 2024 - PresentFreelance writer providing immersive beta and ARC reading, offering feedback on plot, pacing, and character arcs; evaluated early manuscripts for readability and narrative impact; supported author development and reader experience.
Audio Scriptwriter at Best Kept Secret
January 1, 2024 - PresentWrote, edited, and published engaging fiction content, including original works with millions of reads; crafted serialized narrative and built audience engagement; contributed to tone, pacing, and character development.
Paid Author at Wattpad
January 1, 2022 - January 1, 2024Wrote fiction with millions of reads as part of the Wattpad Creators Program; authored, edited, and published engaging content, growing a dedicated readership and leveraging serialization and reader analytics.
Retail Sales Associate at Margrudy
January 1, 2025 - PresentAssisted customers with recommendations and personalized service, supported merchandising and trend monitoring, implemented visual display updates, managed stock rotation and inventory checks, and maintained product availability while fostering customer engagement.
Education
Bachelor of Science in Psychology at Bath Spa University
January 11, 2030 - January 23, 2026Bachelor of Science at Bath Spa University
January 11, 2030 - January 23, 2026Bachelor of Science in Psychology at Bath Spa University
January 11, 2030 - January 23, 2026Qualifications
Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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