Brand Campaign for Eid I Eicher Motors Bangladesh

Campaign Ideation | Campaign Execution

Led and contributed to a cross-cultural, cross-country campaign for Eicher Motors, collaborating across India and Bangladesh to turn a cultural ritual into a nationwide movement.

By linking Bangladesh’s pollution crisis to the pre-Eid tradition of cleaning, we sparked a countrywide cleanliness drive during election season, using an AI-driven workflow to generate on-ground campaign visuals at scale. The campaign drove measurable social impact, lifted brand sentiment and was entered for Cannes Lions under Creative Strategy (Use of AI).

Researched and pitched multiple problem areas and campaign directions, shaping the final Eid campaign concept
Wrote and ideated a three-part social media campaign
Wrote and ideated creatives for the on-ground campaign
Built AI-driven workflows to generate campaign visuals
Coordinated cross-cultural, cross-country execution across India and Bangladesh

Watch the case study here: https://www.twine.net/signin