Available to hire
Based in London, I’m a branding expert who embraces cultures locally and globally. I’ve earned my stripes designing and branding across a wide range of disciplines, from brand positioning and architecture to naming and brand expression. I’ve delivered work across consumer goods, destination and nation branding, energy, finance, telecom, transportation and travel, and even future innovation.
I’m passionate about storytelling and the belief that great design can shape culture, provoke behavior, and drive real change. After university, I cut my teeth at some of London’s top design consultancies, later building and leading teams in Dubai and the wider region, delivering high-profile projects for public, governmental, and sovereign entities. In my downtime I love capturing poignant photo moments that spark conversations about curiosity and cultural identity.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Creative Director / Executive Creative Director at Freelance Brand and Design Consultant
May 1, 2025 - PresentIndependent creative leadership and brand consulting across sectors; building and guiding multi-disciplinary teams for client briefs.
Executive Creative Director at Landor Dubai and Landor Istanbul
January 1, 2017 - October 21, 2025Directed regional teams on brand transformation and strategy for Middle East and Turkish markets.
Design Director at Landor / Dubai
September 6, 2006 - May 6, 2008Oversaw design leadership and studio outputs for regional clients.
Senior Designer at More Creative (now Pablo)
January 1, 2004 - January 1, 2004Senior designer contributing to branding campaigns and design systems for major brands.
Senior Designer at Radius Design Consultants
January 1, 2003 - January 1, 2003Senior designer working on branding and identity projects across clients.
Executive Creative Director at Freelance Brand and Design Consultant
May 1, 2025 - November 14, 2025Freelance brand and design consultant delivering brand strategy, identity systems, and creative direction for clients across multiple markets. Aligns creative expression with strategic brand goals, builds new brands from concept to execution, and leads cross-functional teams across regions. Regularly pitches to senior client stakeholders and boards, guides multi-country design programs, and supports global brands to succeed in high-growth markets.
Executive Creative Director at Landor London and CEEMEA region (Central and Eastern Europe, Middle East, and Africa)
January 1, 2017 - November 14, 2025Led creative teams across London and CEEMEA region, shaping brand transformation programmes, architecture, naming, and brand storytelling. Spearheaded multi-market collaboration, established brand vision and principles, and partnered with senior client management and government entities. Oversaw integration of the Landor & Fitch merger post-2021.
Executive Creative Director at Landor Dubai and Landor Istanbul
January 1, 2017 - January 1, 2017Led creative teams in Dubai and Istanbul, driving high-profile public, governmental, commercial, and sovereign projects; built capability and directed multi-country brand assignments.
Creative Director at Landor Dubai
January 1, 2013 - January 1, 2013Creative leadership for Landor Dubai; brand identity, architecture, packaging and experience work for regional clients.
Design Director at Landor Dubai
January 1, 2008 - January 1, 2008Directed design teams; led multi-market brand design and collaboration with clients.
Freelance Designer at Coley Porter Bell and Landor London
January 1, 2006 - January 1, 2006Freelance designer on cross-agency branding projects; contributed to identity and branding work.
Executive Creative Director / Freelance Brand and Design Consultant at Self-employed / Freelance
May 1, 2025 - PresentLead brand strategy, creative direction and design across multiple markets. Built and guided cross-functional teams, delivered high-profile branding programs, and advised clients on strategic brand outcomes across consumer, government and corporate sectors.
Executive Creative Director at Landor London and CEEMA region (Landor & Fitch merger in 2021)
January 1, 2017 - December 31, 2025Led creative direction and brand transformation across Europe, the Middle East and Africa; steered multi-market teams and high-profile projects; aligned creative output with business objectives and client expectations.
Executive Creative Director at Landor Dubai and Landor Istanbul
January 1, 2013 - December 31, 2017Directed branding programs across the Middle East and Turkey; led cross-cultural teams; managed client relationships and project delivery.
Creative Director at Landor Dubai
January 1, 2008 - December 31, 2013Led creative direction for brand transformations across Dubai office; built teams; delivered across sectors.
Design Director at Landor Dubai
January 1, 2006 - December 31, 2008Managed design teams, delivered brand identity systems, packaging and activation work across multiple brands.
Freelance Designer at Coley Porter Bell and Landor London
January 1, 2004 - December 31, 2006Freelance designer contributing to packaging, identity and brand activation across agencies.
Senior Designer at More Creative (now Pablo)
January 1, 2003 - December 31, 2004Led design projects and production across brand identity and packaging.
Senior Designer at Radius Design Consultants
January 1, 1996 - December 31, 2003Delivered design solutions for brands across sectors; mentoring junior designers.
Middleweight Designer at The Pea Green Boat
January 1, 1990 - December 31, 1996Contributed to branding and design projects; collaborated with creative teams.
Designer at Tayburn Design
January 1, 1988 - December 31, 1990Designer role delivering brand identity and packaging.
Designer at Defacto
January 1, 1988 - December 31, 1988Designer in London studio.
Education
BA (Hons) Degree in Graphic Design at Kent Institute of Art and Design
September 9, 1985 - May 19, 1988O’ Levels: English Language, English Literature, Geography, History, Art at Rokeby Comprehensive School, London
September 4, 1978 - May 20, 1983BA (Hons) Degree in Graphic Design at Kent Institute of Art and Design
January 11, 2030 - November 14, 2025Diploma in Art and Design at East Ham College of Technology, London
January 11, 2030 - November 14, 2025A' Level Art History at East Ham College of Technology, London
January 11, 2030 - November 14, 2025A' Level Art at Rokeby Comprehensive
January 11, 2030 - November 14, 2025O’ Levels: English Language, English Literature, Geography, History, Art at Rokeby Comprehensive, London
January 11, 2030 - November 14, 2025BA (Hons) Degree in Graphic Design at Kent Institute of Art and Design
January 11, 2030 - November 14, 2025Diploma in Art and Design at East Ham College of Technology, London
January 11, 2030 - November 14, 2025A' Level Art at Rokeby Comprehensive
January 11, 2030 - November 14, 2025O’ Levels: English Language, English Literature, Geography, History, Art at Rokeby Comprehensive, London
January 11, 2030 - November 14, 2025BA (Hons) Degree in Graphic Design at Kent Institute of Art and Design
January 11, 2030 - February 17, 2026Diploma in Art and Design at East Ham College of Technology, London
January 11, 2030 - February 17, 2026A' Level Art History at East Ham College of Technology, London
January 11, 2030 - February 17, 2026A' Level Art at Rokeby Comprehensive
January 11, 2030 - February 17, 2026O’ Levels: English Language, English Literature, Geography, History, Art at Rokeby Comprehensive, London
January 11, 2030 - February 17, 2026Qualifications
BA (Hons) Degree in Graphic Design
September 9, 1985 - May 20, 1988Kent Institute of Art and Design
A' Level Art History
January 11, 2030 - November 14, 2025A' Level Art
January 11, 2030 - November 14, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Consumer Goods, Energy & Utilities, Telecommunications, Education, Healthcare, Government, Financial Services, Transportation & Logistics, Software & Internet, Other
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