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- Product Designer
Hi, I’m a Senior Product Designer with 9 years of experience across UX and Digital Marketing.
Hi, I’m a Senior Product Designer with 9 years of experience across UX and Digital Marketing. I specialise in turning research-driven insights into practical design decisions that improve customer experiences and drive business value. I love solving for the customer, testing ideas, and collaborating with cross-functional teams to deliver delightful, impact-driven products.
Please see my portfolio at https://www.twine.net/signin and use the following password: SDPortfolio100
Designed studies addressing user behavior and attitudes, combining qualitative and quantitative data to inform the creation of effective, desirable, and easy-to-use digital interfaces. Authored and executed test plans, evaluated results, and produced actionable, evidence-based recommendations.
Designed studies to address user behavior and attitudes; leveraged qualitative and quantitative data to inform design decisions; created test plans and delivered actionable recommendations. Earned an Impact Award for evaluative research on a digital portal serving US healthcare brokers and employers.
Conducted user research through surveys, competitive benchmarking, and usability testing for redesign projects. Structured and interpreted research data via Card Sorting, Customer Journey Mapping, Affinity Diagrams, and Flow Diagrams; supported wireframes, prototypes, and mockups.
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