Available to hire
Hi, I’m a Senior Product Designer with 9 years of experience across UX and Digital Marketing. I specialise in turning research-driven insights into practical design decisions that improve customer experiences and drive business value. I love solving for the customer, testing ideas, and collaborating with cross-functional teams to deliver delightful, impact-driven products.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Advanced
Work Experience
Senior Product Designer at Carelon Global Solutions
January 1, 2025 - October 1, 2025Designed studies addressing user behavior and attitudes, combining qualitative and quantitative data to inform the creation of effective, desirable, and easy-to-use digital interfaces. Authored and executed test plans, evaluated results, and produced actionable, evidence-based recommendations.
Senior UX Researcher at Carelon Global Solutions
June 1, 2024 - January 1, 2025Designed studies to address user behavior and attitudes; leveraged qualitative and quantitative data to inform design decisions; created test plans and delivered actionable recommendations. Earned an Impact Award for evaluative research on a digital portal serving US healthcare brokers and employers.
UX Researcher at Carelon Global Solutions
June 1, 2023 - June 1, 2024Conducted user research through surveys, competitive benchmarking, and usability testing for redesign projects. Structured and interpreted research data via Card Sorting, Customer Journey Mapping, Affinity Diagrams, and Flow Diagrams; supported wireframes, prototypes, and mockups.
Senior Marketing Executive at Tricel Europe
January 1, 2022 - PresentLed marketing across four client companies; chaired weekly New Product Introduction meetings; integrated agile practices in a cross-functional team. Achievements included launching a new website, exceeding revenue targets, reducing bounce rate, increasing site search sessions, and improving engagement metrics. Conducted monthly CSAT surveys across eight companies to drive improvements.
Digital Marketing Executive at Tricel Europe
April 1, 2021 - December 1, 2021Owned marketing for four client companies within the Distribution Division (three Lead Generation sites and one eCommerce site). Generated leads and revenue from campaigns, including notable results from Black Friday/Cyber Monday promotions.
Marketing Analyst at InvoiceFair Ltd.
August 1, 2020 - April 1, 2021Marketing analyst role supporting campaigns and analytics in the fintech space.
Marketing and Membership Executive at IMRO (Irish Music Rights Organisation)
February 1, 2017 - August 1, 2020Conducted UX research and testing for IMRO’s first mobile app; managed UI design of the Licensing Portal; oversaw digital product marketing for the IMRO App and Licensing Portal.
Data Collection Assistant at IMRO IT Department
May 1, 2016 - February 1, 2017Supported data collection activities within the IT department, ensuring data quality and proper documentation.
Data Collection Assistant, IT Department at IMRO (Irish Music Rights Organisation)
May 1, 2016 - February 1, 2017Collected and organized data for IT projects, supporting analytics and reporting.
Education
Bachelor of International Commerce and Spanish at National University of Ireland, Galway
January 1, 2012 - January 1, 2016Erasmus Year Abroad at University of Alcalá, Madrid
January 1, 2014 - January 1, 2015Diploma in Digital Marketing at Irish Times Training, Dublin
January 1, 2019 - January 1, 2019Diploma in UX Design at UX Design Institute in partnership with UCD Professional Academy
January 1, 2021 - January 1, 2021Diploma in UX Research at UX Design Institute in partnership with UCD Professional Academy
January 1, 2024 - January 1, 2024Professional Academy Diploma in Artificial Intelligence for Business at UCD Professional Academy, University College Dublin
January 1, 2025 - January 27, 2026Bachelor of International Commerce and Spanish at National University of Ireland, Galway
January 1, 2012 - January 1, 2016Erasmus Year Abroad at University of Alcalá, Madrid
January 1, 2014 - January 1, 2015Diploma in Digital Marketing at Irish Times Training, Dublin
January 1, 2019 - January 1, 2019Diploma in UX Design at UX Design Institute in partnership with UCD Professional Academy
January 1, 2021 - January 1, 2021Diploma in UX Research at UX Design Institute in partnership with UCD Professional Academy
January 1, 2024 - January 1, 2024Professional Academy Diploma in Artificial Intelligence for Business at UCD Professional Academy, University College Dublin
January 1, 2025 - January 1, 2025Qualifications
Diploma in UX Design
January 1, 2021 - January 1, 2021Diploma in UX Research
January 1, 2024 - January 1, 2024Diploma in Digital Marketing
January 1, 2019 - January 1, 2019Professional Academy Diploma in Artificial Intelligence for Business
January 1, 2025 - January 27, 2026Industry Experience
Software & Internet, Healthcare, Professional Services, Retail, Media & Entertainment, Education, Financial Services
Please see my portfolio at https://www.twine.net/signin and use the following password: SDPortfolio100
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