I am an expert designer and product strategist with 20+ years of experience with breadth across consumer technology, health, hospitality, gaming, big data and startups. I have built high-MAU award-winning apps for HotelTonight, Blizzard Entertainment and dozens more. I have helped 30+ startups raise capital or build their MVP.…

Shawn Borsky

PRO

I am an expert designer and product strategist with 20+ years of experience with breadth across consumer technology, health, hospitality, gaming, big data and startups. I have built high-MAU award-winning apps for HotelTonight, Blizzard Entertainment and dozens more. I have helped 30+ startups raise capital or build their MVP.…

Available to hire

I am an expert designer and product strategist with 20+ years of experience with breadth across consumer technology, health, hospitality, gaming, big data and startups. I have built high-MAU award-winning apps for HotelTonight, Blizzard Entertainment and dozens more. I have helped 30+ startups raise capital or build their MVP.

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Work Experience

Director of Product & Design at Marauder Tech Games
June 1, 2015 - December 1, 2025
Directed product, design/UX and art teams; oversaw development roadmap, revenue and live content strategy for Alpha development of Price of Glory; launched retention systems, redesigned engagement and economy features to drive growth; implemented AI-powered content tools to accelerate iteration and reduce engineering dependencies.
Vice President of Design & Brand at NZXT
May 1, 2020 - April 1, 2025
Built and led a 40-person global design organization; improved research throughput (NPS, CSAT) and scaled 30+ products; redesigned NZXT.com for DTC growth; increased conversion and GTM speed; achieved cost savings and asset localization with automation.
Director of Product Management, Data & Integration Services at Blizzard Entertainment
April 1, 2019 - May 1, 2020
Managed 9 product managers delivering data pipelines for Activision Blizzard titles; migrated to Google Cloud Platform saving $2.5M/year; guided executive strategy for mobile and cross-platform features; contributed to multi-title live service growth and sponsorship-driven viewership.
Director of Design, Platform & Services at Blizzard Entertainment
January 1, 2018 - April 1, 2019
Led a 90-member design organization delivering 50+ websites/apps across Blizzard titles and live events; launched apps & platforms for BlizzCon and Overwatch League; implemented enterprise CMS reducing costs and accelerating campaigns; built internal design tooling and React-based platforms; deployed Discourse forums to reduce moderation costs.
Design Lead, Mobile at Blizzard Entertainment
June 1, 2015 - December 1, 2017
Led mobile team from 3 to 30 members across two offices; shipped 7 high-usage mobile apps; drove engagement, revenue and retention; delivered Blizzard Authenticator savings and Battle.net Mobile App enabling 65M+ MAU and 300M+ messages.
Creative Director at Upsight
December 1, 2013 - June 1, 2015
Managed 5-person team delivering B2B SaaS product design for Playhaven Ad Network; deployed design system to support data-driven marketing products; increased DAU and IAP revenue for top mobile clients; produced marketing assets and whitepapers to sustain client renewals.
Lead Product Designer at HotelTonight
June 1, 2012 - December 1, 2013
Led a 3-designer team responsible for mobile UX, marketing assets, websites and hotel tools; supported international launch; helped scale downloads from 1.5M to 10M; delivered iOS7 redesign that won an Apple Design Award.
Lead UI/UX Designer at Rivet Games
February 1, 2011 - January 1, 2012
Led UI/UX design efforts for Rivet Games, contributing to mobile and PC projects.
Founder/CEO & Creative Director at Anthem Design Group
June 1, 2008 - December 1, 2010
Founded and led design studio, delivering branding, UI/UX and product design services for clients; managed creative direction and business operations.
Art Lead and Lead UI/UX Designer at Machineworks Northwest
December 1, 2007 - June 1, 2008
Directed visual design and UI/UX for game projects; led art teams across projects.
Product Designer & Creative Pitch Lead at Greenwave Games
January 1, 2007 - August 1, 2007
Created product concepts and pitches; contributed to game design and visual direction.

Education

Bachelor of Fine Arts, Interactive Design & Game Development at Savannah College of Art and Design
January 11, 2030 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Gaming, Professional Services, Education
    uniE621 Perfect Fitness iQ
    I worked with Perfect Fitness, known for popular home fitness devices including the Ab Carver Pro Roller and Perfect Pushup to create a line of smart wearable fitness products targeted at an accessible price-point (designed for Walmart). This included hardware UI design and mobile app interfaces.…
    uniE621 HotelTonight
    HotelTonight is a mobile-first hotel booking app, later acquired by Airbnb in 2019. As Lead Designer, I played a key role in its transformative growth, helping scale the app from 1 million to over 10 million downloads. My role spanned branding, marketing, B2B interface design, ad creative and strategy, and mobile user experience, ensuring a simple and intuitive platform for both travelers and hotel partners.…
    uniE621 Royal Caribbean: Global Orientation
    Global Orientation is an eLearning training app for Royal Caribbean's the Liberty of the Seas. It featured 360° panoramic photography of the ship brought to life via a Flash-based 3D engine embedded in a web-based curriculum program that allowed incoming replacement staff to complete initial training before ever setting foot on the ship.…
    uniE621 Soccer without Limits
    Soccer Without Limits (SWOL) was a MIami-based mobile gaming and competitive app company with a focus on soccer started by entrepreneur Adam Davis, an ex-player agent from ROGON and Arsenal player, Danny Karbassiyoon. SWOL was primarily known for Fury90, a fantasy soccer mobile game with celebrity baller backing and endorsements.…
    uniE621 Orderly Health Brand System
    Orderly Health is a Denver based startup that leverages AI and Machine Learning to automatically clean and correct healthcare provider directory data for accuracy. I worked with Orderly in their early days to develop brand systems to communicate their purpose of making healthcare more human and building real connection between data and people.…
    uniE608 First Round Capital Website
    I worked closely with First Round Capital and Pentagram to translate their rebrand into a fully functional live website. This included both design and front-end development for the launch of First Round Review, which has since become a widely respected publication covering startups, venture funding, and entrepreneurship.…
    uniE621 HCN Navigator
    Hotel Communications Network (HCN) is updating the in-room hotel experience with an interactive tablet called the HCN Navigator. It combines all the essential room devices: phone, TV remote, clock/radio, and smart room controls into a single interface then adds a suite of powerful features.…
    uniE621 HelloJio Redesign
    HelloJio is a virtual assistant that seamlessly integrates across Jio’s extensive ecosystem of services and apps. Its initial launch faced challenges in meeting key business goals. I collaborated with the core team to overhaul the product strategy and service design, developing new prototypes and flexible frameworks to guide its future direction.…
    uniE621 Blizzard Battle.net Mobile, Web & Desktop Apps
    Battle.net underpins the social, commerce, publishing and content infrastructure of all Blizzard titles and many Activision ones. Across my roles at Blizzard, I led design teams and spearheaded infrastructure developing a suite of customer-facing Battle.net branded products for mobile, desktop and web.…
    uniE621 StarX
    StarX is an all-in-one mobile fan engagement app, that rewards every interaction a fan has with their favorite sports teams and players by offering a new fan relationship to players, bridging the physical and digital experience and integrating world-class analytics.…