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Senior Brand & Creative Designer with 25+ years of experience helping businesses build memorable brands and meaningful customer experiences across print, digital, packaging, retail, and e-commerce. I translate marketing strategy into thoughtful creative solutions—balancing the bigger picture with precise execution in every detail. I specialize in integrated campaign systems (product packaging, Shopify experiences, Amazon A+ Content, paid social, email, trade shows, and retail activation). I also leverage AI-assisted creative workflows to speed up ideation and production while keeping brand consistency and supporting measurable business goals.…Senior Brand & Creative Designer with 25+ years of experience helping businesses build memorable brands and meaningful customer experiences across print, digital, packaging, retail, and e-commerce. I translate marketing strategy into thoughtful creative solutions—balancing the bigger picture with precise execution in every detail. I specialize in integrated campaign systems (product packaging, Shopify experiences, Amazon A+ Content, paid social, email, trade shows, and retail activation). I also leverage AI-assisted creative workflows to speed up ideation and production while keeping brand consistency and supporting measurable business goals.

Shawn Heinl

Art Director, Graphic Designer, Designer, +3

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Senior Brand & Creative Designer with 25+ years of experience helping businesses build memorable brands and meaningful customer experiences across print, digital, packaging, retail, and e-commerce. I translate marketing strategy into thoughtful creative solutions—balancing the bigger picture with precise execution in every detail. I specialize in integrated campaign systems (product packaging, Shopify experiences, Amazon A+ Content, paid social, email, trade shows, and retail activation). I also leverage AI-assisted creative workflows to speed up ideation and production while keeping brand consistency and supporting measurable business goals.…Senior Brand & Creative Designer with 25+ years of experience helping businesses build memorable brands and meaningful customer experiences across print, digital, packaging, retail, and e-commerce. I translate marketing strategy into thoughtful creative solutions—balancing the bigger picture with precise execution in every detail. I specialize in integrated campaign systems (product packaging, Shopify experiences, Amazon A+ Content, paid social, email, trade shows, and retail activation). I also leverage AI-assisted creative workflows to speed up ideation and production while keeping brand consistency and supporting measurable business goals.

Available to hire

Senior Brand & Creative Designer with 25+ years of experience helping businesses build memorable brands and meaningful customer experiences across print, digital, packaging, retail, and e-commerce. I translate marketing strategy into thoughtful creative solutions—balancing the bigger picture with precise execution in every detail.

I specialize in integrated campaign systems (product packaging, Shopify experiences, Amazon A+ Content, paid social, email, trade shows, and retail activation). I also leverage AI-assisted creative workflows to speed up ideation and production while keeping brand consistency and supporting measurable business goals.

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Work Experience

Senior Graphic Design Manager at Queen of the Thrones®

January 1, 2023 - Present

Provided creative leadership across a national consumer brand portfolio spanning consumer packaged goods, food & beverage, spirits, wellness, and retail. Developed integrated marketing solutions across packaging, merchandising, experiential marketing, retail activation, and digital campaigns.

Senior Graphic Design Manager at Queen of the Thrones®

January 1, 2014 - January 1, 2023

Directed creative strategy and execution across one of North America’s fastest-growing wellness brands, producing conversion-focused marketing assets for multiple channels including digital, print, retail, and e-commerce. Led integrated consumer marketing campaigns, designed premium packaging and launch materials, created Shopify landing pages for conversion, developed Amazon A+ content, and produced trade show and retail activation materials. Collaborated closely with founders and marketing teams, and used AI tools to accelerate ideation and visual storytelling while maintaining brand consistency.

Senior Art Director at The PVW Group Inc.

January 1, 2014 - January 1, 2023

Lead creative direction across marketing and brand-focused work spanning print, digital, retail, and environmental graphics. Provide oversight on concept-to-production execution, coordinating with marketing teams, developers, copywriters, printers, vendors, and production partners to deliver high-quality work on time and on budget.

Art Director at Marben Media Inc.

January 1, 2013 - January 1, 2014

Developed creative solutions for print, digital, retail, and environmental graphics for a range of consumer and corporate clients. Supported end-to-end delivery by translating marketing objectives into cohesive visual systems and execution-ready assets.

Lead creative development (Senior Brand & Creative Designer)

January 1, 2001 - January 1, 2014

Produced conversion-focused marketing assets across print, digital, packaging, retail, e-commerce, and experiential channels for national brands in wellness, CPG, food & beverage, spirits, household, beauty, wellness, and retail. Created paid advertising for Meta, Google, and TikTok; designed email marketing; developed customer journey and conversion experiences; and supported wholesale and retailer-facing materials such as catalogs and sales presentations.

Graphic Designer / Digital Print Specialist at Compu-Image Inc.

January 1, 2000 - January 1, 2001

Managed the full design-to-production workflow for print collateral and large-format graphics, including signage and client presentations. Built strong fundamentals in production and client service, ensuring deliverables met quality and timeline requirements.