I’m passionate about building brands through strategic channel engagement and creatives for storytelling. Over the past four years at ASUS Bangladesh, a leading MNC in the tech industry, I’ve worked across retail and distribution ecosystems to deliver campaigns that connect with audiences and drive sales. From retail activations to influencer collaborations, I’ve led initiatives that bring products to life and create meaningful consumer connections. Whether launching a flagship product or managing inventory flow, I bring clarity, energy, and precision to every touch point.

Tariqul Islam Shawon

I’m passionate about building brands through strategic channel engagement and creatives for storytelling. Over the past four years at ASUS Bangladesh, a leading MNC in the tech industry, I’ve worked across retail and distribution ecosystems to deliver campaigns that connect with audiences and drive sales. From retail activations to influencer collaborations, I’ve led initiatives that bring products to life and create meaningful consumer connections. Whether launching a flagship product or managing inventory flow, I bring clarity, energy, and precision to every touch point.

Available to hire

I’m passionate about building brands through strategic channel engagement and creatives for storytelling. Over the past four years at ASUS Bangladesh, a leading MNC in the tech industry, I’ve worked across retail and distribution ecosystems to deliver campaigns that connect with audiences and drive sales.

From retail activations to influencer collaborations, I’ve led initiatives that bring products to life and create meaningful consumer connections. Whether launching a flagship product or managing inventory flow, I bring clarity, energy, and precision to every touch point.

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Skills

Experience Level

Expert

Language

Bengali
Advanced
English
Advanced

Work Experience

Trade Marketing Lead at ASUS Bangladesh
January 1, 2025 - Present
Develop and implement go-to-market strategies across retail and distribution channels; build and nurture relationships with channel partners, resellers, and distributors; train and support partners to enhance sales capabilities; monitor partner performance and provide feedback or incentives to drive results; develop action plans to manage slow-moving and aging inventory; maintain strong relationships with existing partners to foster loyalty; track sales performance, campaign effectiveness, and partner engagement; prepare regular reports and forecasts for internal stakeholders.
Channel Marketing Executive at ASUS Bangladesh
November 1, 2021 - December 31, 2024
Design and deploy POSM across retail locations; align sales goals with marketing campaigns to maximize ROI; plan and execute product launches, quarterly promotions, trade activations, and road shows; track ROI and digital campaign performance; lead regular collaboration with content creators, influencers, tech reviewers, and industry voices to execute compelling product promotions; collaborate with designers and agency teams to create promotional materials; execute retail demos, live activations, and in-store branding initiatives; analyze market trends and competitor activities to inform strategy; liaise with logistics and operations to ensure timely delivery of marketing assets; use CRM tools to manage partner data and campaign tracking; present insights to guide future strategy and budget allocation.
Junior Executive at ASUS Bangladesh
January 1, 2021 - October 31, 2021
Assisted with channel marketing activities and trade promotions; supported execution of campaigns and partner coordination.

Education

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Qualifications

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Industry Experience

Retail, Software & Internet, Media & Entertainment, Telecommunications, Professional Services