Available to hire
Hi, I’m Shaye MacLeod, I pride myself in being detail-oriented and efficient in my work. I am a communications student with a passion for artist development and branding. I excel at turning complex ideas into clear, actionable plans and high-quality outputs, from coordinating events and creating promotional visuals to supporting artists’ growth in A&R and branding projects. I adapt quickly to new software and stay focused on delivering impactful results. In addition to my studies at Concordia and Berklee Online, I’ve built hands-on experience across music, events, and communications through roles at Funkstasy, PERT, and with DJ Chloe Lallouz.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Intermediate
Work Experience
A&R Intern at Funktasy
January 1, 2026 - PresentEvaluate demos to identify emerging talent, assess star potential, marketability, and long-term growth. Support release strategies by coordinating digital distribution, playlist pitching, and platform promotion. Developed visual and branding assets (DSP Canvas and promotional visuals) to strengthen artist identity and digital presence.
Communications Associate at Provincial Employment Roundtable (PERT)
June 1, 2025 - PresentSupport external communications and media strategy by translating complex policy into clear, accessible content for newsletters, blogs, and op-eds to serve diverse audiences such as government, partners, media, and the public. Produce and manage visual assets, ensuring brand consistency while collaborating with internal teams, external designers, and videographers. Primary organizer for a conference with 150 attendees, including coordinating logistics, catering, AV, and furniture vendors; keeping within a budget of $70,000.
Communications Intern at Chloe Lallouz
March 1, 2025 - August 1, 2025Elevated Chloe’s social media by creating a more cohesive and engaging brand image. Support Chloe in booking events with brands and festivals, while managing her calendar for social media posting and bookings.
Game Day Operations Co-op Student at Moncton Wildcats
September 1, 2021 - January 1, 2022Assisted in planning and promoting multiple events, including creating promotional videos to push engagement and create excitement for upcoming events. Coordinated game-day operations and updated social media in real time during home games.
Barista at Starbucks
October 1, 2020 - August 31, 2023Provided customer service, prepared beverages, and maintained store operations in a fast-paced environment.
Backstage Co-ordinator at Canadian International Organ Competition
October 1, 2024 - PresentHelped coordinate a dozen contestants during the two-day competition. Set up and tore down audiovisual equipment and ensured its proper functioning throughout the competition.
Vernissage Coordinator at Concordia University
March 1, 2024 - April 30, 2024Planned and coordinated catering for the Communications Department Vernissage event for more than 150 attendees within a budget of $800 scheduled on April 11, 2024.
A&R Intern at Funkstasy
January 1, 2026 - PresentEvaluate demos to identify emerging talent, assess star potential, marketability, and long-term growth. Support release strategies by coordinating digital distribution, playlist pitching, and platform promotion. Developed visual and branding assets (DSP Canvas and promotional visuals) to strengthen artist identity and digital presence.
Backstage Coordinator at Canadian International Organ Competition
October 1, 2024 - PresentHelped coordinate a dozen contestants during the two-day competition. Set up and tore down audiovisual equipment and ensured its proper functioning throughout the competition.
Vernissage Co-ordinator at Concordia University
March 1, 2024 - April 11, 2024Planned and coordinated catering for the Communications Department Vernissage event for more than 150 attendees within a budget of $800 scheduled on April 11, 2024.
Vernissage Co-ordinator at Concordia University
March 1, 2024 - April 11, 2024Planned and coordinated catering for the Communications Department Vernissage event for more than 150 attendees within a budget of $800 scheduled on April 11, 2024.
Education
BA in Communication Studies, Minor in Art History at Concordia University
September 1, 2022 - May 1, 2026Certificate in Artist Management at Berklee Online
September 1, 2025 - December 1, 2025French Conversation Workshop, Intermediate at Dawson College
April 1, 2024 - July 1, 2024Qualifications
Certificate in Artist Management
September 1, 2025 - December 1, 2025Artist Management Certificate
September 1, 2025 - December 1, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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