Hi! I'm Shaye Potter, a hardworking and creative digital marketing specialist with over 7 years of experience. I love leveraging my skills in social media, brand management, copywriting, and graphic design to help businesses grow and engage with their audiences. I've had the opportunity to work with universities, marketing firms, and media groups where I've created content, managed social media strategies, and built strong relationships with clients and vendors. I'm passionate about staying on top of digital trends and creating meaningful content that connects with people.

Hi! I'm Shaye Potter, a hardworking and creative digital marketing specialist with over 7 years of experience. I love leveraging my skills in social media, brand management, copywriting, and graphic design to help businesses grow and engage with their audiences. I've had the opportunity to work with universities, marketing firms, and media groups where I've created content, managed social media strategies, and built strong relationships with clients and vendors. I'm passionate about staying on top of digital trends and creating meaningful content that connects with people.

Available to hire

Hi! I’m Shaye Potter, a hardworking and creative digital marketing specialist with over 7 years of experience. I love leveraging my skills in social media, brand management, copywriting, and graphic design to help businesses grow and engage with their audiences.

I’ve had the opportunity to work with universities, marketing firms, and media groups where I’ve created content, managed social media strategies, and built strong relationships with clients and vendors. I’m passionate about staying on top of digital trends and creating meaningful content that connects with people.

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Work Experience

Social Media Freelancer at Huebner Marketing
March 1, 2025 - Present
Creates captions, graphics, and hashtags for various business' social media profiles on LinkedIn, Instagram, and Facebook. Manages and organizes different content calendars on Sprout Social and other scheduling platforms.
Digital Marketing and Messaging Manager at Colorado Christian University
April 30, 2025 - July 31, 2025
Implemented social media strategies and created content for social media platforms. Maintained the university’s voice and mission in written, social, and graphic content. Developed graphic, copy, and video content for marketing initiatives in print and digital. Sustained relationships and maintained contracts with various vendors.
Promotions & Social Media Director at Crawford Media Group
January 31, 2023 - July 31, 2025
Built a social media presence on various social media sites. Boosted listener engagement by implementing promotions and events. Created engaging videos and written content for online and radio ads.

Education

Bachelors at Colorado Christian University
January 1, 2020 - December 31, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Media & Entertainment, Education, Transportation & Logistics, Professional Services, Retail