Available to hire
Hello! I am a marketing manager and content creator with strong experience in the ESL space. I lead social and video strategy that boosts engagement and builds community. Passionate about creative storytelling and brand growth.
Skills
Language
English
Fluent
Work Experience
Marketing Director
June 1, 2025 - PresentLead end-to-end social media campaigns, manage multi-platform content, and drive brand visibility for an international company. Developed and executed full digital marketing strategy across Instagram, TikTok, and Facebook; created weekly content calendars in Notion; analyzed performance with Meta Insights and adjusted posting strategies to improve reach and retention. Collaborated with marketing teams on content creation, data-driven digital marketing, and branding.
Content Creator
January 1, 2024 - PresentProduced, filmed, and edited travel videos using CapCut, optimized for hooks, pacing, and storytelling. Created branded visuals, covers, and Instagram layouts using Canva to maintain a consistent aesthetic. Planned and organized content in Notion, including scripts, shot lists, posting schedules, and analytics tracking. Developed story-driven travel content highlighting destinations, budget travel, itineraries, and local experiences. Used Instagram & TikTok analytics to test formats and improve retention; experimented with trending audio, formats, and hooks to increase discoverability. Created educational ESL content aligned with brand voice and curriculum; edited and produced high-quality short-form videos.
Education
Bachelor of Arts & Sciences at University of North Carolina at Greensboro
January 1, 2020 - January 1, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services
Skills
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