Shayla Valipour

Grew average post engagement by 18% by introducing short-form videos across Instagram and TikTok; boosted monthly reach by 25% through consistent posting across LinkedIn, Instagram, TikTok and Facebook; strengthened campaign visibility by supporting 2 monthly campaigns across social media, email and print; produced 8-10 branded Canva assets per month for posts, posters, leaflets and campaign visuals; created 3-4 mobile-first videos per month using iPhone, CapCut, Premiere Pro and Final Cut Pro; identified stronger content formats by analysing trends, visual hooks and engagement across four platforms.

Completed 4 marketing projects across branding, campaign planning, video content and e-commerce analysis; developed 2 full marketing plans for a wellbeing institute and a power company; created a Dove campaign concept around storytelling, social impact and audience engagement; produced 1 podcast-style campaign video to support Dove's digital campaign message; analysed 1 e-commerce brand across customer journey, competitors and digital channels; delivered 4 sets of recommendations for content, branding, campaign strategy and engagement.