I'm a driven media professional, owner and executive producer at Bad Boys Media, and Content Director for Australian Radio Network, overseeing four regional Tasmanian stations. I run a thriving podcast management business with 37 podcasts under management, including 15 currently active. My own show Long Way to the Top launched in 2022 and has attracted over 250K downloads; episodes featuring high-profile guests are regularly converted into radio specials broadcast to the regional Adult Hits network, reaching an estimated audience of 4.3 million listeners. I collaborate with clients to market podcasts, develop sales funnels and marketing websites, create business plans and marketing documents, and produce radio commercials, television commercials, corporate videos and voice-overs. I’m proficient with Adobe Audition, InDesign, Photoshop, After Effects, Final Cut, Logic Pro and various web design platforms. I’ve spoken at events about the power of podcasts to grow audiences and run the Podcast Power Academy.

Shayne Brian

I'm a driven media professional, owner and executive producer at Bad Boys Media, and Content Director for Australian Radio Network, overseeing four regional Tasmanian stations. I run a thriving podcast management business with 37 podcasts under management, including 15 currently active. My own show Long Way to the Top launched in 2022 and has attracted over 250K downloads; episodes featuring high-profile guests are regularly converted into radio specials broadcast to the regional Adult Hits network, reaching an estimated audience of 4.3 million listeners. I collaborate with clients to market podcasts, develop sales funnels and marketing websites, create business plans and marketing documents, and produce radio commercials, television commercials, corporate videos and voice-overs. I’m proficient with Adobe Audition, InDesign, Photoshop, After Effects, Final Cut, Logic Pro and various web design platforms. I’ve spoken at events about the power of podcasts to grow audiences and run the Podcast Power Academy.

Available to hire

I’m a driven media professional, owner and executive producer at Bad Boys Media, and Content Director for Australian Radio Network, overseeing four regional Tasmanian stations. I run a thriving podcast management business with 37 podcasts under management, including 15 currently active. My own show Long Way to the Top launched in 2022 and has attracted over 250K downloads; episodes featuring high-profile guests are regularly converted into radio specials broadcast to the regional Adult Hits network, reaching an estimated audience of 4.3 million listeners.

I collaborate with clients to market podcasts, develop sales funnels and marketing websites, create business plans and marketing documents, and produce radio commercials, television commercials, corporate videos and voice-overs. I’m proficient with Adobe Audition, InDesign, Photoshop, After Effects, Final Cut, Logic Pro and various web design platforms. I’ve spoken at events about the power of podcasts to grow audiences and run the Podcast Power Academy.

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Work Experience

Content Director at Australian Radio Network
May 1, 2022 - Present
As Content Director at ARN, I lead the strategic direction, creative vision and day-to-day content execution across four regional radio brands: LAFM, 7SD, Chilli FM and Chilli NE. I oversee content strategy, programming, audience growth and brand alignment, ensuring locally relevant content while meeting commercial and network objectives. I manage on-air programming, promotions, music strategy and digital integration, working closely with announcers, producers, sales teams and regional stakeholders to create strong listener experiences. A key focus is developing talent, evolving formats, and driving innovation across broadcast, podcasting and digital platforms, balancing heritage brands with forward-thinking content approaches to strengthen market position and grow listenership while maintaining ARN’s commitment to high-quality, community-focused broadcasting across Tasmania and the North East.
Account Manager at Southern Cross Austereo
October 1, 2021 - May 1, 2022
Advertising account management for Launceston and the North East region, servicing clients wishing to advertise on Channel 7 and Triple M/Hot FM. Built the client list to exceed budget expectations and developed proficiency with Salesforce, Domo and the IBMS systems.
Senior Marketing Manager (12 Week Contract) at BMW & Mini
February 1, 2018 - May 1, 2018
Contract marketing lead for the launch of the BMW X2, opening of the Pacific Fair Concept Store, and documentation of product strategy for multiple stakeholders. Created a roadmap to counteract trade impacts from the Commonwealth Games and coordinated awareness campaigns with Event Cinemas, Gold Coast Music Awards, Surfers Paradise Live Festival, Bond University and the Commonwealth Games committee.
Owner and Executive Producer at Bad Boys Media
December 1, 2012 - Present
Owner and Executive Producer for Bad Boys Media, home of The Bad Boys Podcast and Long Way to the Top. I produce 15 podcasts (all housed with Omny) and have been a guest speaker at marketing events, including an online conference on growing audiences with podcasts, and I promote my Podcast Power Academy. I produce podcasts including The Culture Cast, Inner Voice of Knowing, The Astrology Show Podcast and Dying Your Way. I strategise with clients to market their podcasts effectively, delivering sales funnels, marketing websites, business plans and marketing documents. I also produce radio and television commercials, corporate videos and voiceover work for community radio stations including TTTFM in Townsville. I am proficient with Adobe Audition, InDesign, Photoshop, After Effects, Final Cut, Logic Pro and various web design platforms. I completed three seasons of The Beat Generation, broadcast on 150 community stations around Australia.
Marketing Manager at Liquid Online Media
February 1, 2009 - December 1, 2012
Led marketing campaigns for clients including Cowbell Music, Liquid Music and Ecovation Solar; developed business plans and marketing concepts. Helped develop a software platform to provide sales and streaming for artists, requiring an Agile environment to meet the needs of both consumers and artists.
Centre Manager at CB Richard Ellis
June 1, 1998 - January 31, 2009
Centre Manager responsibilities at Blackwater Town Centre & Boyne Plaza; overseeing operations, marketing and tenant relations as part of the CBRE portfolio.
Marketing Manager at Birch Carroll & Coyle
July 1, 1997 - May 1, 1998
Marketing liaison and PR for Birch Carroll & Coyle; community involvement through screenings and charity days; hosted a weekly radio show with movie reviews and news.
Marketing Director/Centre Manager at CB Richard Ellis
July 1, 1995 - June 30, 1996
Centre Manager roles including Blackwater Town Centre & Boyne Plaza; Marketing Manager for Rockhampton Shopping Fair, Kin Kora Centre & City Centre Plaza; responsible for all facets of centre management including retail leasing, reporting to owners, assisting tenants with sales promotions, marketing, rent collection and business planning.
Promotions Manager/Breakfast Crew at Radio 4RO
December 1, 1990 - July 1, 1995
Promotions management and on-air breakfast crew duties for Radio 4RO in Rockhampton; supported sales staff with promotions and live events.

Education

Bachelor of Communications & Media at Southern Cross University
January 11, 2016 - December 13, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Telecommunications, Professional Services