I’m Shedrack Anuforo, an AI-native product designer and builder in Berlin. I turn complex, technically dense systems into interfaces people can understand and trust—especially in regulated, trust-critical spaces like tokenisation, identity, and compliance. With 10+ years across product, design systems, and engineering, I’ve shipped experiences from concept through launch—owning ideas end-to-end rather than just delivering mockups.

Shedrack Anuforo

I’m Shedrack Anuforo, an AI-native product designer and builder in Berlin. I turn complex, technically dense systems into interfaces people can understand and trust—especially in regulated, trust-critical spaces like tokenisation, identity, and compliance. With 10+ years across product, design systems, and engineering, I’ve shipped experiences from concept through launch—owning ideas end-to-end rather than just delivering mockups.

Available to hire

I’m Shedrack Anuforo, an AI-native product designer and builder in Berlin. I turn complex, technically dense systems into interfaces people can understand and trust—especially in regulated, trust-critical spaces like tokenisation, identity, and compliance. With 10+ years across product, design systems, and engineering, I’ve shipped experiences from concept through launch—owning ideas end-to-end rather than just delivering mockups.

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Work Experience

Lead Product Designer at DEGEN, Base L2 Token Ecosystem
January 1, 2025 - December 31, 2025
Built a coded design system (component library) used across the ecosystem to enable engineering to ship UI changes without rebuilding from scratch. Drove a 40% improvement in key product metrics through iterative experimentation and prioritisation across a base of 1M+ token holders and 100K+ MAU.
Lead Product Designer at DEGEN (Base L2 Token Ecosystem)
January 1, 2025 - December 31, 2025
Built a coded design system (component library) adopted across the ecosystem, enabling engineering teams to ship UI changes without rebuilding from scratch. Drove ~40% improvement in key product metrics through iterative experimentation, research-informed prioritisation, and continuous tuning for a large audience (1M+ token holders and 100K+ MAU).
Head of Product & Technology at NRG Aktiengesellschaft (Group)
January 1, 2025 - Present
Translated a novel, highly regulated €500M RWA tokenisation platform (Liechtenstein TVTG framework) into investor-facing interfaces designed for clarity and trust. Owned product and technology strategy, including architecture for a dual-token model (ERC-20 utility token A1352 paired with an ERC-3643 security token). Directed KYC/AML and identity verification architecture leveraging ERC-3643 and ONCHAINID, and made an explicit trust-first engineering choice to deploy the A1352 contract as immutable with no admin keys. Used Claude and Cursor across prototyping and technical validation to align product flows with the underlying architecture before implementation.
Design Director at Olympus, Fitness & Social Platform
January 1, 2024 - December 31, 2024
Directed product and design strategy with founders, reviewing and approving decisions before production. Repositioned the product from competition to social recognition after uncovering user motivations through research, improving retention.
Design Director at Olympus
January 1, 2024 - December 31, 2024
Directed product and design strategy, reviewing and approving key decisions with founders before production. Led a user-motivation driven repositioning from competitive dynamics to social recognition, improving retention through research-backed insight.
Founder & Product Designer at VerifiedCreators, Blockchain Identity Verification Platform
January 1, 2021 - January 1, 2025
Designed and shipped an end-to-end blockchain identity verification product serving 300+ businesses across 15+ countries, enabling $1M+ in verified transactions. Built and maintained a scalable design system across web and mobile to accelerate iteration across product and engineering teams. Produced animated brand and social assets using a custom Playwright + FFmpeg pipeline.
Founder & Product Designer at VerifiedCreators (Blockchain Identity Verification Platform)
January 1, 2021 - December 31, 2025
Designed and shipped an end-to-end blockchain identity verification product serving 300+ businesses across 15+ countries, enabling $1M+ in verified transactions. Built and maintained a scalable design system spanning web and mobile to help engineering and product teams iterate faster. Produced animated brand and social assets using a custom Playwright + FFmpeg pipeline to accelerate asset creation and consistency.
Founder & Lead Designer at Virtuallypros, Product & Design Agency
January 1, 2020 - January 1, 2024
Led product design and delivery for 18+ startups across fintech, blockchain, and SaaS, generating $2M+ in client value. Built repeatable design and delivery processes that helped early-stage teams ship faster and with consistent quality.
Founder & Lead Designer at Virtuallypros (Product & Design Agency)
January 1, 2020 - December 31, 2024
Led product design and delivery for 18+ startups across fintech, blockchain, and SaaS, delivering $2M+ in client value. Established repeatable design and delivery processes so early-stage teams could ship with speed and consistency while maintaining quality and alignment.

Education

MA Visual & Experience Design at University of Europe for Applied Sciences
January 1, 2024 - January 1, 2025
Bachelor of Information Science at University of Nigeria, Nsukka
January 1, 2013 - January 1, 2018
Master of Information Science, Visual & Experience Design at University of Europe for Applied Sciences
January 1, 2024 - January 1, 2025
Bachelor of Information Science at University of Nigeria, Nsukka
January 1, 2013 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Education, Media & Entertainment, Government, Real Estate & Construction, Non-Profit Organization