SHEEBA PRIYADARSHINI S

Collected, consolidated, and analyzed sales, customer, operational, and business performance data to identify trends, anomalies, and improvement opportunities. Used SQL and Excel to extract, clean, and validate data from multiple sources, improving reporting accuracy and consistency. Built Tableau and Excel dashboards tracking KPIs such as utilization, revenue, performance trends, and operational metrics for management decision-making. Conducted trend and cohort analysis to understand usage patterns and behavioral drivers, then translated findings into actionable recommendations. Standardized reporting and implemented ETL validation checks to reduce manual reporting effort and improve data quality. Prepared concise executive reports and presentations translating complex analysis into clear guidance for non-technical stakeholders.

Managed and analyzed sales, campaign, and customer performance data to support pricing, promotional, and business development decisions. Used SQL and Google Analytics to analyze user behavior, campaign performance, and engagement patterns, providing insights to product and operations teams. Developed Tableau and PowerPoint dashboards/reports to communicate campaign KPIs, trends, and performance insights to internal and external stakeholders. Collaborated with operations and finance teams to reconcile data sources and improve data completeness, accuracy, and reporting reliability. Analyzed campaign performance and audience behavior to enable more effective targeting and business growth initiatives.