I am excited to express my interest in a creative role within your organization, where I can contribute my extensive experience in graphic design, branding, and visual storytelling to create thoughtful, impactful work. With over 20 years in the creative industry, my career has spanned across Boston, New York, Dubai, and Singapore. I have led creative teams, built brands from the ground up, and collaborated with clients ranging from startups and entrepreneurs to established corporations and multinational organizations. In 2018, I founded Viela Designs, a boutique branding and design studio in Singapore specializing in visual identity, websites, presentations, and marketing collateral. I remain hands-on in every project, designing personally while collaborating with a trusted network of developers, copywriters, and photographers to bring each brand vision to life. My creative foundation began in print and brand design - developing identities, campaigns, packaging, and marketing collateral - and naturally evolved into digital design, web experiences, and online campaigns as the industry shifted. Today, I offer a holistic creative skill set across branding, visual identity systems, UI-informed web design, and multi-platform marketing assets. I am highly proficient in Adobe Creative Suite and bring both conceptual thinking and practical execution to every project. In addition to my design practice, I founded Empawament Project, a transformational events company focused on self-discovery and personal growth. Through this work, I lead the creative and strategic direction of each event from concept to execution—curating facilitators, developing themes, designing all branding and marketing materials, managing logistics and budgets, and delivering immersive participant experiences. This role has strengthened my ability to think beyond aesthetics and design with purpose, emotion, and impact. Throughout my career, I have been trusted to deliver consistently high-quality work, often exceeding client expectations and building long-term professional relationships. I thrive in environments that value collaboration, originality, and thoughtful problem-solving, and I am motivated by opportunities that challenge me creatively. When I’m not designing, I’m usually spending time with my kids and family, walking to clear my head, playing the drums, painting, or dancing to hip hop - each of which fuels my creativity in different ways. I bring heart, intuition, and strategy into everything I create. With a deep passion for design, a global perspective, and a commitment to staying ahead of creative trends, I would welcome the opportunity to contribute to your team. Thank you for your time and consideration - I would love to further discuss how my experience and creative approach can support your organization’s goals.

Sheetal Pawa

I am excited to express my interest in a creative role within your organization, where I can contribute my extensive experience in graphic design, branding, and visual storytelling to create thoughtful, impactful work. With over 20 years in the creative industry, my career has spanned across Boston, New York, Dubai, and Singapore. I have led creative teams, built brands from the ground up, and collaborated with clients ranging from startups and entrepreneurs to established corporations and multinational organizations. In 2018, I founded Viela Designs, a boutique branding and design studio in Singapore specializing in visual identity, websites, presentations, and marketing collateral. I remain hands-on in every project, designing personally while collaborating with a trusted network of developers, copywriters, and photographers to bring each brand vision to life. My creative foundation began in print and brand design - developing identities, campaigns, packaging, and marketing collateral - and naturally evolved into digital design, web experiences, and online campaigns as the industry shifted. Today, I offer a holistic creative skill set across branding, visual identity systems, UI-informed web design, and multi-platform marketing assets. I am highly proficient in Adobe Creative Suite and bring both conceptual thinking and practical execution to every project. In addition to my design practice, I founded Empawament Project, a transformational events company focused on self-discovery and personal growth. Through this work, I lead the creative and strategic direction of each event from concept to execution—curating facilitators, developing themes, designing all branding and marketing materials, managing logistics and budgets, and delivering immersive participant experiences. This role has strengthened my ability to think beyond aesthetics and design with purpose, emotion, and impact. Throughout my career, I have been trusted to deliver consistently high-quality work, often exceeding client expectations and building long-term professional relationships. I thrive in environments that value collaboration, originality, and thoughtful problem-solving, and I am motivated by opportunities that challenge me creatively. When I’m not designing, I’m usually spending time with my kids and family, walking to clear my head, playing the drums, painting, or dancing to hip hop - each of which fuels my creativity in different ways. I bring heart, intuition, and strategy into everything I create. With a deep passion for design, a global perspective, and a commitment to staying ahead of creative trends, I would welcome the opportunity to contribute to your team. Thank you for your time and consideration - I would love to further discuss how my experience and creative approach can support your organization’s goals.

Available to hire

I am excited to express my interest in a creative role within your organization, where I can contribute my extensive experience in graphic design, branding, and visual storytelling to create thoughtful, impactful work.

With over 20 years in the creative industry, my career has spanned across Boston, New York, Dubai, and Singapore. I have led creative teams, built brands from the ground up, and collaborated with clients ranging from startups and entrepreneurs to established corporations and multinational organizations. In 2018, I founded Viela Designs, a boutique branding and design studio in Singapore specializing in visual identity, websites, presentations, and marketing collateral. I remain hands-on in every project, designing personally while collaborating with a trusted network of developers, copywriters, and photographers to bring each brand vision to life.

My creative foundation began in print and brand design - developing identities, campaigns, packaging, and marketing collateral - and naturally evolved into digital design, web experiences, and online campaigns as the industry shifted. Today, I offer a holistic creative skill set across branding, visual identity systems, UI-informed web design, and multi-platform marketing assets. I am highly proficient in Adobe Creative Suite and bring both conceptual thinking and practical execution to every project.

In addition to my design practice, I founded Empawament Project, a transformational events company focused on self-discovery and personal growth. Through this work, I lead the creative and strategic direction of each event from concept to execution—curating facilitators, developing themes, designing all branding and marketing materials, managing logistics and budgets, and delivering immersive participant experiences. This role has strengthened my ability to think beyond aesthetics and design with purpose, emotion, and impact.

Throughout my career, I have been trusted to deliver consistently high-quality work, often exceeding client expectations and building long-term professional relationships. I thrive in environments that value collaboration, originality, and thoughtful problem-solving, and I am motivated by opportunities that challenge me creatively.

When I’m not designing, I’m usually spending time with my kids and family, walking to clear my head, playing the drums, painting, or dancing to hip hop - each of which fuels my creativity in different ways. I bring heart, intuition, and strategy into everything I create.

With a deep passion for design, a global perspective, and a commitment to staying ahead of creative trends, I would welcome the opportunity to contribute to your team. Thank you for your time and consideration - I would love to further discuss how my experience and creative approach can support your organization’s goals.

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Work Experience

Founder/Creative Lead at Empawament Project Pte Ltd, Singapore
January 1, 2024 - Present
Founded and lead a transformational events company focused on self-discovery and growth. I develop each event from idea to execution—shaping the concept, selecting aligned facilitators, designing all marketing collateral, managing finances and logistics, and personally handling the full event experience, from setup to final take-down.
Founder/Creative Director at Viela Designs Pte Ltd, Singapore
January 1, 2018 - Present
Lead a boutique branding and design studio specializing in crafting cohesive visual identities—from logos and brand concepts to websites, presentations, and marketing collateral. I personally design all creative outputs and collaborate with a trusted network of freelancers, including developers, copywriters, and photographers, to bring each brand vision to life.
Co-Founder/Creative Director at MOTO DESIGNZ Pte Ltd, Singapore
March 1, 2013 - December 31, 2017
Co-founded a design studio offering branding, web, and marketing design services. Led all creative direction and design work—from visual identities to digital assets—while partnering with a co-founder who managed client relations, allowing me to focus fully on concept development and execution.
Senior Contract Designer - Remote at FRANKLY INC., New York, NY USA
January 1, 2015 - December 31, 2017
Worked with Frankly Inc., a digital media platform serving broadcasters and publishers, to design visual assets and user interface elements for news websites. Focused on enhancing the front-end appearance of client sites, ensuring cohesive branding and user-friendly design across various digital platforms.
Graphic Designer to Senior Designer at WORLDNOW LLC, New York, NY USA
July 1, 2006 - December 31, 2014
Held a full-time design role at a digital media technology company (later acquired by Frankly Inc.), creating visual assets and front-end designs for news and broadcast websites. Promoted to Senior Designer in year two, taking on greater responsibility for UI design, branding consistency, and cross-team collaboration to deliver high-quality digital experiences.
Junior Designer at RSH (SINGAPORE) PTE LTD, SINGAPORE
January 1, 2003 - December 31, 2004
In-house junior designer for RSH, a top sports/lifestyle retailer representing 70+ global brands (e.g., Nike, adidas, Puma). Created POP displays, print ads, and promotions to boost brand visibility and sales. Partnered with marketing to deliver trend-aligned campaigns.
Graphic Designer at NIMKA COMMUNICATIONS, BOSTON, MA USA
May 1, 2000 - May 31, 2003
Graphic designer at Nimka Communications, specializing in nightlife and entertainment. Created flyers, ads, and event collateral. Designed layouts for Ego Trip, a monthly entertainment magazine, ensuring engaging, audience-focused visuals.
Senior Designer at MERCIER GRAY DOBBIE FZ LLC, Dubai, UAE
May 1, 2005 - May 31, 2006
Directed visual development for high-profile UAE campaigns (A&E, Dubai Racing Club, Dubai World Cup, Mercato Mall). Produced print, digital, and outdoor assets in line with brand strategies. Key contributor to agency output in Dubai Media City.

Education

Bachelor of Science in Communication Studies at Emerson College, Boston MA USA
September 1, 1996 - May 30, 2000
Minor: Psychology GPA 3.49
Web Architecture & Design at New York University, New York NY USA
January 1, 2006 - May 31, 2006
GCSE & International Baccalaureate at United World College of South East Asia, Singapore
August 1, 1989 - May 31, 1996

Qualifications

Add your qualifications or awards here.