I am excited to express my interest in a creative role within your organization, where I can contribute my extensive experience in graphic design, branding, and visual storytelling to create thoughtful, impactful work.
With over 20 years in the creative industry, my career has spanned across Boston, New York, Dubai, and Singapore. I have led creative teams, built brands from the ground up, and collaborated with clients ranging from startups and entrepreneurs to established corporations and multinational organizations. In 2018, I founded Viela Designs, a boutique branding and design studio in Singapore specializing in visual identity, websites, presentations, and marketing collateral. I remain hands-on in every project, designing personally while collaborating with a trusted network of developers, copywriters, and photographers to bring each brand vision to life.
My creative foundation began in print and brand design - developing identities, campaigns, packaging, and marketing collateral - and naturally evolved into digital design, web experiences, and online campaigns as the industry shifted. Today, I offer a holistic creative skill set across branding, visual identity systems, UI-informed web design, and multi-platform marketing assets. I am highly proficient in Adobe Creative Suite and bring both conceptual thinking and practical execution to every project.
In addition to my design practice, I founded Empawament Project, a transformational events company focused on self-discovery and personal growth. Through this work, I lead the creative and strategic direction of each event from concept to execution—curating facilitators, developing themes, designing all branding and marketing materials, managing logistics and budgets, and delivering immersive participant experiences. This role has strengthened my ability to think beyond aesthetics and design with purpose, emotion, and impact.
Throughout my career, I have been trusted to deliver consistently high-quality work, often exceeding client expectations and building long-term professional relationships. I thrive in environments that value collaboration, originality, and thoughtful problem-solving, and I am motivated by opportunities that challenge me creatively.
When I’m not designing, I’m usually spending time with my kids and family, walking to clear my head, playing the drums, painting, or dancing to hip hop - each of which fuels my creativity in different ways. I bring heart, intuition, and strategy into everything I create.
With a deep passion for design, a global perspective, and a commitment to staying ahead of creative trends, I would welcome the opportunity to contribute to your team. Thank you for your time and consideration - I would love to further discuss how my experience and creative approach can support your organization’s goals.
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