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I'm a Social Media Manager and Content Strategist with 6+ years of experience managing brand social media accounts and producing high-performing digital content across Instagram, TikTok and Facebook. I focus on developing content calendars, executing short video strategies, and driving audience engagement for Australian and international brands. I excel in Reels, UGC and product storytelling, supported by hands-on skills with CapCut, Canva, Meta Business Suite and Buffer. I've worked across beauty, lifestyle, tech and wellness industries, with a deep understanding of audience-first content and platform trends. I bring a collaborative, audience-first approach to content creation, campaign planning and community management. My goal is to help brands grow authentic connections with their audiences through compelling storytelling and data-informed optimization.…I'm a Social Media Manager and Content Strategist with 6+ years of experience managing brand social media accounts and producing high-performing digital content across Instagram, TikTok and Facebook. I focus on developing content calendars, executing short video strategies, and driving audience engagement for Australian and international brands. I excel in Reels, UGC and product storytelling, supported by hands-on skills with CapCut, Canva, Meta Business Suite and Buffer. I've worked across beauty, lifestyle, tech and wellness industries, with a deep understanding of audience-first content and platform trends. I bring a collaborative, audience-first approach to content creation, campaign planning and community management. My goal is to help brands grow authentic connections with their audiences through compelling storytelling and data-informed optimization.

Sheeza Mustafa Jah

Social Media Manager, Content Strategist, Content Creator, +2

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I'm a Social Media Manager and Content Strategist with 6+ years of experience managing brand social media accounts and producing high-performing digital content across Instagram, TikTok and Facebook. I focus on developing content calendars, executing short video strategies, and driving audience engagement for Australian and international brands. I excel in Reels, UGC and product storytelling, supported by hands-on skills with CapCut, Canva, Meta Business Suite and Buffer. I've worked across beauty, lifestyle, tech and wellness industries, with a deep understanding of audience-first content and platform trends. I bring a collaborative, audience-first approach to content creation, campaign planning and community management. My goal is to help brands grow authentic connections with their audiences through compelling storytelling and data-informed optimization.…I'm a Social Media Manager and Content Strategist with 6+ years of experience managing brand social media accounts and producing high-performing digital content across Instagram, TikTok and Facebook. I focus on developing content calendars, executing short video strategies, and driving audience engagement for Australian and international brands. I excel in Reels, UGC and product storytelling, supported by hands-on skills with CapCut, Canva, Meta Business Suite and Buffer. I've worked across beauty, lifestyle, tech and wellness industries, with a deep understanding of audience-first content and platform trends. I bring a collaborative, audience-first approach to content creation, campaign planning and community management. My goal is to help brands grow authentic connections with their audiences through compelling storytelling and data-informed optimization.

Available to hire

I’m a Social Media Manager and Content Strategist with 6+ years of experience managing brand social media accounts and producing high-performing digital content across Instagram, TikTok and Facebook. I focus on developing content calendars, executing short video strategies, and driving audience engagement for Australian and international brands. I excel in Reels, UGC and product storytelling, supported by hands-on skills with CapCut, Canva, Meta Business Suite and Buffer. I’ve worked across beauty, lifestyle, tech and wellness industries, with a deep understanding of audience-first content and platform trends.

I bring a collaborative, audience-first approach to content creation, campaign planning and community management. My goal is to help brands grow authentic connections with their audiences through compelling storytelling and data-informed optimization.

Skills

CapCut

Canva

Experience Level

CapCut

Expert

Canva

Expert

Work Experience

Personal Content Creator / Social Media Manager at The Lady Confidential

November 1, 2024 - Present

Founded and scaled a lifestyle and beauty-focused content platform to 11K+ followers, with videos surpassing 1M views. Collaborated with Australian and international brands across beauty, lifestyle, tech and wellness sectors. Planned and executed end-to-end content strategies including trend research, ideation, filming, editing, caption writing and publishing. Produced high-performing Reels and short-form videos tailored to platform algorithms and audience behaviour. Managed community engagement through comments and DMs to build authentic audience relationships.

UGC Content Creator (Faceless Content) at Shizora

January 1, 2025 - Present

Created faceless UGC videos for product and lifestyle brands using scroll-stopping hooks, strategic text overlays and voiceovers. Managed the full production lifecycle including concept development, filming, voice recording, video editing and final delivery. Delivered brand-aligned assets optimised for paid and organic social media performance.

Creative & Social Media Services Manager at Hatch Digitally

December 1, 2023 - September 1, 2024

Managed multiple client social media accounts, developing monthly content calendars aligned with brand and campaign objectives. Created and oversaw production of Reels, short-form videos and static content optimised for Instagram and Facebook. Coordinated with clients and design teams to ensure timely delivery and brand consistency. Supported digital campaigns aimed at increasing brand visibility, engagement and audience growth.

Content Marketing Manager at Markcom Pakistan

October 1, 2022 - December 1, 2023

Developed and executed comprehensive content strategies for diverse client brands across social platforms. Led content production workflows from ideation to final delivery, ensuring alignment with marketing goals. Created monthly content calendars and coordinated cross-functional teams to maintain consistent brand messaging. Produced video, graphic and copy-based content for Instagram and Facebook campaigns.

Content Strategist at The Social Hawks

April 1, 2021 - September 1, 2022

Designed data-driven content strategies based on platform trends, algorithm updates and audience insights. Conducted competitive research and trend analysis to identify content opportunities. Assisted with performance tracking and reporting, using engagement metrics to refine content strategies. Collaborated with creative teams to ensure content execution aligned with strategic objectives.

Social Media Manager at Golden Rose Pakistan

May 1, 2018 - September 1, 2020

Managed daily social media operations across Instagram, Facebook and Twitter, establishing the brand’s digital presence. Developed content calendars and posting schedules to maintain consistent brand voice and audience engagement. Managed community interactions including comments, messages and customer inquiries. Supported product launches and promotional campaigns with targeted social media content. Grew follower base from the ground up through consistent posting and strategic engagement.