Sheeza Mustafa Jah
I'm a Social Media Manager and Content Strategist with 6+ years of experience managing brand social media accounts and producing high-performing digital content across Instagram, TikTok and Facebook.
About
I’m a Social Media Manager and Content Strategist with 6+ years of experience managing brand social media accounts and producing high-performing digital content across Instagram, TikTok and Facebook. I focus on developing content calendars, executing short video strategies, and driving audience engagement for Australian and international brands. I excel in Reels, UGC and product storytelling, supported by hands-on skills with CapCut, Canva, Meta Business Suite and Buffer. I’ve worked across beauty, lifestyle, tech and wellness industries, with a deep understanding of audience-first content and platform trends.
I bring a collaborative, audience-first approach to content creation, campaign planning and community management. My goal is to help brands grow authentic connections with their audiences through compelling storytelling and data-informed optimization.
- 7 years' experience
- Joined February 2026
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
Work experience· 6 roles
Created faceless UGC videos for product and lifestyle brands using scroll-stopping hooks, strategic text overlays and voiceovers. Managed the full production lifecycle including concept development, filming, voice recording, video editing and final delivery. Delivered brand-aligned assets optimised for paid and organic social media performance.
Founded and scaled a lifestyle and beauty-focused content platform to 11K+ followers, with videos surpassing 1M views. Collaborated with Australian and international brands across beauty, lifestyle, tech and wellness sectors. Planned and executed end-to-end content strategies including trend research, ideation, filming, editing, caption writing and publishing. Produced high-performing Reels and short-form videos tailored to platform algorithms and audience behaviour. Managed community engagement through comments and DMs to build authentic audience relationships.
Managed multiple client social media accounts, developing monthly content calendars aligned with brand and campaign objectives. Created and oversaw production of Reels, short-form videos and static content optimised for Instagram and Facebook. Coordinated with clients and design teams to ensure timely delivery and brand consistency. Supported digital campaigns aimed at increasing brand visibility, engagement and audience growth.
Education
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