Results-driven Marketing Coordinator with experience in digital marketing, campaign management, and customer engagement. Skilled in executing multi-channel campaigns, analyzing performance metrics, and optimizing strategies to drive brand awareness and lead generation. Strong background in CRM, social media marketing using adobe illustrator and Canva, and cross-functional collaboration.

Shefali Shefali

Results-driven Marketing Coordinator with experience in digital marketing, campaign management, and customer engagement. Skilled in executing multi-channel campaigns, analyzing performance metrics, and optimizing strategies to drive brand awareness and lead generation. Strong background in CRM, social media marketing using adobe illustrator and Canva, and cross-functional collaboration.

Available to hire

Results-driven Marketing Coordinator with experience in digital marketing, campaign management, and customer engagement. Skilled in executing multi-channel campaigns, analyzing performance metrics, and optimizing strategies to drive brand awareness and lead generation. Strong background in CRM, social media marketing using adobe illustrator and Canva, and cross-functional collaboration.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Marketing Coordinator at CIK Capital Corp
April 1, 2024 - Present
Coordinate and implement advertising and digital marketing campaigns across social media (Facebook, Instagram, TikTok), email marketing, and company website; manage content calendar; create marketing materials; monitor and analyze campaign performance using Google Analytics and Meta Ads Manager; prepare reports and optimize campaigns; coordinate with external agencies and vendors; support marketing strategy, internal communications, and customer engagement.
Assistant Manager at Pizza Pizza Ltd.
May 1, 2023 - April 1, 2024
Led operations and cross-functional teams, trained new hires, implemented customer-centric service processes, and improved team coordination.
Customer Relationship Manager at Indicore Infocomm Pvt. Ltd.
June 1, 2021 - December 1, 2022
Managed marketing campaigns and customer engagement programs, increasing retention and conversion; mentored a high-performing team; collaborated on acquisition and retention strategy; emphasized strong communication and process improvement.
Human Resource Manager at Net script IT Services Pvt. Ltd.
May 1, 2021 - December 1, 2022
Freelance HR consultant with diverse client portfolio; recruited for web developers, front-end and back-end developers, web designers, and digital marketing executives; built talent pipeline and efficiency improvements; managed policy creation and budgeting.
Customer Relationship Executive at Indigrow E-Commerce Pvt. Ltd.
December 1, 2019 - May 1, 2021
Addressed customer queries and provided timely solutions; led a team of 150, mentoring for optimal performance; collaborated with supervisors and delivery agents to enhance performance; acted as intermediary between management and employees.
Community Manager at Next57 Coworking Pvt. Ltd.
May 1, 2019 - October 1, 2019
Managed front desk, greeted clients, handled office space sales, followed up on leads, and managed social media accounts to boost community presence; multi-tasked to maintain high client satisfaction.

Education

Postgraduate Diploma – Marketing Management & Digital Media at Lambton College, Toronto, ON
January 1, 2023 - January 1, 2024
MBA – Marketing & IT at Chandigarh University, India
January 1, 2017 - January 1, 2019
Bachelor of Science – Computer Science at Punjab Technical University, India
January 1, 2013 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Education, Professional Services, Media & Entertainment