James Padfield

Tracked, reported, and analyzed website analytics and PPC initiatives and campaigns. Optimized copy and landing pages for search engine marketing and performed keyword discovery, expansion, and optimization. Researched and implemented SEO recommendations and competitor advertising links. Developed and implemented link building strategy. Worked with the development team to implement SEO best practices on new code. Collaborated with editorial and marketing teams to drive SEO in content creation and programming. Recommended changes to improve SEO positions. Maintained website appearance by enforcing content standards and designed visual imagery aligned with client branding. Incorporated functionalities and features into websites, designed sample pages including colors and fonts, and presented website structure.

Coordinate with line managers, directors, and staff for digital marketing requirements. Maintain company websites and social media pages including Facebook, Twitter, LinkedIn, and YouTube. Manage social media paid promotions, updates, and postings to increase likes and followers based on KPIs. Maintain the Managing Director's personal social media with approval. Prepare various marketing materials such as brochures, leaflets, videos, flyers, and Microsoft Office documents. Design and manage the company calendar, proposals, banners, and graphical designs for product development and travel-related marketing. Work with the development team to ensure SEO best practices on the website. Create infographic videos.

Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns. Optimizing copy and landing pages for search engine marketing. Performing ongoing keyword discovery, expansion, and optimization. Researching and implementing search engine optimization recommendations. Researching and analyzing competitor advertising links. Developing and implementing link building strategies. Working with the development team to ensure SEO best practices are implemented on newly developed code. Collaborating with editorial and marketing teams to drive SEO in content creation and programming. Recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. Maintaining website appearance by enforcing content standards. Designing visual imagery for websites in line with client branding. Incorporating website functionalities and features. Designing sample pages including colors and fonts. Preparing design plans and present