Available to hire
Innovative marketing professional skilled in harnessing AI-powered tools to amplify brand visibility, drive engagement, and execute data-driven strategies. Adept at crafting multichannel campaigns and fostering thought leadership to position organizations as industry authorities. Enthusiastic about AI-enabled UX design with a proven ability to deliver impactful content and optimize performance metrics.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Urdu
Fluent
Arabic
Intermediate
Work Experience
Self-Employed Content Strategist at Freelance
February 1, 2025 - PresentDesigning and implementing cross-platform content strategies across X (Twitter), TikTok, YouTube, and Instagram, leveraging AI-powered tools such as Deep Seek, Grok, ChatGPT, Midjourney, Kling AI, Hailuo AI, Runway ML, ImagineArt (Creative Partner Program), Base Labs AI for generative content, video editing, and audio production.
Seasonal Sales Merchandiser at PepsiCo Beverages
September 1, 2025 - October 7, 2025Executed merchandising and stock management strategies, applying data-driven insights to optimize product placement and visibility.
Operations Manager at Khans BBQ & Grill
May 1, 2024 - October 7, 2025Powered AI-driven customer personalization and market segmentation to refine product offerings and digital campaigns, increasing online orders by 40%. Launched a targeted social media strategy using data-informed content creation, driving a 60% year-over-year sales increase. Integrated a cloud-based POS and analytics suite to streamline inventory and visualize revenue trends, improving operational efficiency.
Management Trainee at Enterprise
August 1, 2023 - October 7, 2025Developed brand-aligned marketing initiatives, increasing engagement and satisfaction by 20%. Partnered with leadership to align campaigns with organizational objectives.
Customer Service & Sales Specialist at WestJet
April 1, 2023 - October 7, 2025Enhanced brand communication and retention through targeted engagement strategies, achieving a 25% increase in customer loyalty. Led initiatives to improve service delivery in line with brand standards, achieving a 95% customer satisfaction rate.
Sales & CRM Associate at Hugo Boss
October 1, 2022 - October 7, 2025Boosted repeat business by 30% with tailored CRM strategies. Executed brand-focused sales campaigns, improving response rates by 25%.
Innovation Ambassador at NEXT Canada
August 1, 2019 - October 7, 2025Selected for the NextAI program, an AI venture acceleration initiative; gained expertise in large language models (LLMs), neural networks, and reinforcement learning. Attended intensive workshops led by AI experts including Yoshua Bengio, Jacky Cheung, and Joelle Pineau. Prototyped marketing automation models and delivered strategic branding workshops for startups, applying AI-driven insights to real-world challenges.
Marketing & Branding Coordinator at DOT Incorporation
December 1, 2017 - October 7, 2025Led a digital branding overhaul, doubling social media engagement. Managed cross-departmental projects to maintain a unified brand voice.
Content Strategy & AI-Powered Content Creator at Self-Employed
February 1, 2025 - PresentDesigning and implementing cross-platform content strategies across Twitter (X), YouTube, TikTok, and Instagram, leveraging AI-powered tools for generative content, video editing, and audio production.
Seasonal Sales Merchandiser at PepsiCo Beverages
September 30, 2025 - October 7, 2025Executed merchandising and stock management strategies, applying data-driven insights to optimize product placement and visibility. Collaborated with teams to enhance brand presence through time-sensitive, performance-tracked promotions.
Operations Manager at Khans BBQ & Grill
May 1, 2024 - October 7, 2025Used AI-powered customer persona modeling and market segmentation to refine product offerings and digital campaigns, increasing online orders by 40%. Launched targeted social media strategy using data-informed content creation, driving a 60% year-over-year sales increase. Integrated a cloud-based POS and analytics suite to streamline inventory and visualize revenue trends, improving operational efficiency.
Management Trainee at Enterprise
August 1, 2023 - October 7, 2025Developed brand-aligned marketing initiatives, increasing engagement and satisfaction by 20%. Partnered with leadership to align campaigns with organizational objectives.
Customer Service & Sales Specialist at WestJet
April 1, 2023 - October 7, 2025Enhanced brand communications and retention through targeted engagement strategies, achieving 25% increase in customer loyalty. Led initiatives to improve service delivery in line with brand standards, achieving 95% customer satisfaction rate.
Sales & CRM Associate at Hugo Boss
October 1, 2022 - October 7, 2025Boosted repeat business by 30% with tailored CRM strategies. Executed brand-focused sales campaigns, improving response rates by 25%.
Innovation Ambassador at NEXT Canada
August 1, 2019 - October 7, 2025Selected for the NextAI program; AI venture acceleration initiative, gaining expertise in large language models (LLMs), neural networks, and reinforcement learning. Attended intensive workshops by globally recognized AI experts and prototyped marketing automation models delivering strategic branding workshops for startups.
Marketing & Branding Coordinator at DOT Incorporation
December 1, 2017 - October 7, 2025Led a digital branding overhaul, doubling social media engagement. Managed cross-departmental projects to maintain a unified brand voice.
Education
Bachelor of Commerce in Marketing (Honours) at John Molson School of Business, Concordia University, Montreal, Canada
January 11, 2030 - October 7, 2025International Baccalaureate (IB) at International School Of Choueifat, Abu Dhabi, United Arab Emirates
January 11, 2030 - October 7, 2025Bachelor of Commerce in Marketing (Honours) at John Molson School of Business, Concordia University, Montreal, Canada
January 11, 2030 - October 7, 2025International Baccalaureate (IB) at International School Of Choueifat, Abu Dhabi, United Arab Emirates
January 11, 2030 - October 7, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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