Shelby Montross

ProAvailable to hire

I’m an art director and designer who enjoys solving problems through visual communication.

About

I’m an art director and designer who enjoys solving problems through visual communication. I believe great design begins with curiosity—asking the right questions, listening carefully, and exploring ideas through sketching before bringing them to life. My goal is to create thoughtful work that helps brands and individuals communicate with clarity, personality, and purpose.

I develop creative solutions across branding, digital, packaging, and illustration, partnering with companies of all sizes to create meaningful and memorable experiences.

I specialize in the beverage industry, designing labels, packaging, and brand systems for beer, spirits, and beyond. My experience includes projects with New Belgium and collaborations with craft distilleries, where I create everything from packaging and point-of-sale materials to custom illustrations. Whether working with established brands or emerging makers, I’m passionate about crafting distinctive design that stands out on the shelf and tells a compelling story.

  • Joined October 2025

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Manufacturing
  • Retail
  • Other

Projects · 1

Wild Hearted Co.
Design/marketing and letterpress services include but not limited to: conception, package design, logo design, corporate identity, poster design, web design, various advertising media for a wide array of clients, letterpress printing; working with clients from inquiry through delivery, estimating/invoicing jobs, design consultation/creative brief development, conception/revisions/producing complete design projects, file preparation (letterpress, screenprint & offset)

Design + Marketing Services
  • Art Director
  • Concept Artist
  • Concept Visualizer
  • +4

Work experience· 4 roles

Senior Designer · Actualize MarketingJan 2023 – Oct 2025 · 2 yrs 10 mos

Art direction, logo design, web design, animations, developing corporate identity and brand standards, advertising, page layout, video concepts and storyboards, directing photo-shoots, and various advertising media for a wide array of clients and products.

Senior Designer · New Belgium BrewingJan 2022 – Oct 2025 · 3 yrs 10 mos

Concept and design of new beer brands including naming, ideation, illustration and design; logo design, web design, animations, developing corporate identity and brand standards, advertising, page layout, video concepts and storyboards, directing photo-shoots, and design of internal/external marketing materials, merchandise design, and workflow management among designers.

Designer · Burns MarketingJan 2011 – Oct 2025 · 14 yrs 10 mos

Logo design, web design, animations, developing corporate identity and brand standards, advertising, page layout, video concepts and storyboards, directing photo-shoots, and various advertising media for a wide array of clients and products.

Owner / Designer / Letterpress Printer · Wild Hearted Co. / Meadowlark CreativeDec 2008 – Present · 18 yrs

Education

BFA: Graphic Design · Colorado State University2025
BFA in Graphic Design · Colorado State University2030 – 2026

Certifications and awards

BFA in Graphic Design2030 – 2026

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