Hi! I’m Shelby, a Houston-based content creator and UGC strategist who helps brands tell real stories that convert. I specialize in creating authentic, high-performing videos that stop the scroll and build trust whether it’s lifestyle, beauty, or pet-related content. I’ve worked with brands across different niches producing user-generated videos, ad-style content, and social campaigns that boost engagement and sales. My background in high-ticket sales taught me how to connect with audiences emotionally and drive real results through storytelling. I love taking a brand’s vision and turning it into content that feels fresh, relatable, and worth sharing. If you’re looking for someone who’s creative, detail-oriented, and easy to collaborate with, I’m your girl!

Shelby Vasquez

Hi! I’m Shelby, a Houston-based content creator and UGC strategist who helps brands tell real stories that convert. I specialize in creating authentic, high-performing videos that stop the scroll and build trust whether it’s lifestyle, beauty, or pet-related content. I’ve worked with brands across different niches producing user-generated videos, ad-style content, and social campaigns that boost engagement and sales. My background in high-ticket sales taught me how to connect with audiences emotionally and drive real results through storytelling. I love taking a brand’s vision and turning it into content that feels fresh, relatable, and worth sharing. If you’re looking for someone who’s creative, detail-oriented, and easy to collaborate with, I’m your girl!

Available to hire

Hi! I’m Shelby, a Houston-based content creator and UGC strategist who helps brands tell real stories that convert. I specialize in creating authentic, high-performing videos that stop the scroll and build trust whether it’s lifestyle, beauty, or pet-related content.

I’ve worked with brands across different niches producing user-generated videos, ad-style content, and social campaigns that boost engagement and sales. My background in high-ticket sales taught me how to connect with audiences emotionally and drive real results through storytelling.

I love taking a brand’s vision and turning it into content that feels fresh, relatable, and worth sharing. If you’re looking for someone who’s creative, detail-oriented, and easy to collaborate with, I’m your girl!

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Language

English
Fluent

Work Experience

Content Manager at The Country Tails (Dog Brand)
August 1, 2025 - Present
Run all social media strategy and content for a dog lifestyle account. Manage behind-the-scenes from direction, shooting to editing and posting. Focus on storytelling, aesthetic consistency, and community engagement.
High-Ticket Sales Representative 2
July 1, 2025 - October 8, 2025
Sold high-ticket offers through direct outreach, sales calls, and lead nurturing. Developed strong communication skills and learned how to handle objections effectively. Collaborated with marketing teams to align messaging and increase conversions.
Freelance Content Creator at Self-Employed
May 1, 2025 - Present
Create UGC photo and video content for lifestyle, beauty, home, and pet brands. Build creative concepts, shot lists, and edit short-form videos for brand campaigns. Communicate with brands and handle full creative direction from concept to delivery. Certified in Direct-Response Marketing for UGC focusing on ad-style storytelling and conversions.

Education

Direct-Response Marketing for UGC Certificate at UGC
January 1, 2025 - October 8, 2025
UGC Certificate at UGC
January 1, 2025 - October 8, 2025

Qualifications

High-Ticket Sales Representative Training
January 1, 2025 - October 8, 2025
Direct-Response Marketing Certificate (UGC)
January 1, 2025 - October 8, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Consumer Goods