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Hello, I'm Shelley Fleuridor, a digital content creator and strategic data consultant who blends creative storytelling with data-led decision making. I build platform-optimised content for YouTube, TikTok, and Instagram, growing an engaged global audience of over 50,000 followers and driving meaningful conversations around literacy, representation, and community. My work spans concept development, production, and analytics, and I collaborate with literacy organizations and brands to create campaigns that are factual, accessible, and impactful. Beyond content, I have a strong background supporting major organisations with data analysis, dashboard development, and process improvement. I have delivered Power BI dashboards, automated data workflows, and analytical models for BAE Systems, the Ministry of Justice, and the Ministry of Defence, while maintaining rigorous data governance and stakeholder engagement. Recognised in USA TODAY for influencing national conversations through purposeful digital storytelling.…Hello, I'm Shelley Fleuridor, a digital content creator and strategic data consultant who blends creative storytelling with data-led decision making. I build platform-optimised content for YouTube, TikTok, and Instagram, growing an engaged global audience of over 50,000 followers and driving meaningful conversations around literacy, representation, and community. My work spans concept development, production, and analytics, and I collaborate with literacy organizations and brands to create campaigns that are factual, accessible, and impactful. Beyond content, I have a strong background supporting major organisations with data analysis, dashboard development, and process improvement. I have delivered Power BI dashboards, automated data workflows, and analytical models for BAE Systems, the Ministry of Justice, and the Ministry of Defence, while maintaining rigorous data governance and stakeholder engagement. Recognised in USA TODAY for influencing national conversations through purposeful digital storytelling.

Shelley Fleuridor

Content Creator, Content Producer, Video Editor, +2

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Hello, I'm Shelley Fleuridor, a digital content creator and strategic data consultant who blends creative storytelling with data-led decision making. I build platform-optimised content for YouTube, TikTok, and Instagram, growing an engaged global audience of over 50,000 followers and driving meaningful conversations around literacy, representation, and community. My work spans concept development, production, and analytics, and I collaborate with literacy organizations and brands to create campaigns that are factual, accessible, and impactful. Beyond content, I have a strong background supporting major organisations with data analysis, dashboard development, and process improvement. I have delivered Power BI dashboards, automated data workflows, and analytical models for BAE Systems, the Ministry of Justice, and the Ministry of Defence, while maintaining rigorous data governance and stakeholder engagement. Recognised in USA TODAY for influencing national conversations through purposeful digital storytelling.…Hello, I'm Shelley Fleuridor, a digital content creator and strategic data consultant who blends creative storytelling with data-led decision making. I build platform-optimised content for YouTube, TikTok, and Instagram, growing an engaged global audience of over 50,000 followers and driving meaningful conversations around literacy, representation, and community. My work spans concept development, production, and analytics, and I collaborate with literacy organizations and brands to create campaigns that are factual, accessible, and impactful. Beyond content, I have a strong background supporting major organisations with data analysis, dashboard development, and process improvement. I have delivered Power BI dashboards, automated data workflows, and analytical models for BAE Systems, the Ministry of Justice, and the Ministry of Defence, while maintaining rigorous data governance and stakeholder engagement. Recognised in USA TODAY for influencing national conversations through purposeful digital storytelling.

Next availability:

May 17, 2026

Wigan, United Kingdom

Hello, I’m Shelley Fleuridor, a digital content creator and strategic data consultant who blends creative storytelling with data-led decision making. I build platform-optimised content for YouTube, TikTok, and Instagram, growing an engaged global audience of over 50,000 followers and driving meaningful conversations around literacy, representation, and community. My work spans concept development, production, and analytics, and I collaborate with literacy organizations and brands to create campaigns that are factual, accessible, and impactful.

Beyond content, I have a strong background supporting major organisations with data analysis, dashboard development, and process improvement. I have delivered Power BI dashboards, automated data workflows, and analytical models for BAE Systems, the Ministry of Justice, and the Ministry of Defence, while maintaining rigorous data governance and stakeholder engagement. Recognised in USA TODAY for influencing national conversations through purposeful digital storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Content Creator at Self-employed / Shelley Fleuridor

January 1, 2020 - Present

Full creative and operational spectrum: concept development, content production, brand collaborations, and analytics review. Manages weekly uploads for a YouTube channel with 16,800+ subscribers and a combined audience of nearly 50,000 across YouTube, TikTok, and Instagram. Produces long-form commentary videos (25–60 mins) and short-form clips optimised for YouTube, Instagram, and TikTok algorithms. Oversees research, scriptwriting, editing, titles, descriptions, tags, thumbnails, Shorts, audience engagement, SEO, and analytics, ensuring consistent tone and visual style. Collaborates with literacy organisations, publishers, and brands on factual campaigns that resonate with diverse audiences.

OPERATIONAL CONSULTANT & ANALYST at BAE Systems (CORDA)

January 1, 2024 - Present

Led design and development of internal Power BI dashboards as part of a broader tech stack evaluation; automated data workflows using PowerQuery and improved error-checking across models; contributed to analytical models in R; supported the development and documentation of data management policies; participated in recruitment to support team growth.

DATA ANALYST at MINISTRY OF JUSTICE

October 1, 2022 - August 1, 2023

Spearheaded a research project on home detention curfew; interpreted complex datasets with statistical tools and translated findings into clear, actionable recommendations for cross-departmental stakeholders; supported FOI requests and parliamentary questions with accurate outputs.

DATA SUPPORT ASSISTANT at MINISTRY OF DEFENCE

October 1, 2021 - October 1, 2022

Developed interactive dashboards to support financial forecasting and resource allocation decisions; oversaw data integrity for Government Furnished Equipment; advised on service delivery with stakeholders and contractors to improve efficiency and audit readiness.

PROJECT SUPPORT OFFICER at HER MAJESTY'S PASSPORT OFFICE

January 1, 2021 - September 1, 2021

Revitalized onboarding process for diverse teams within the Home Office; maintained critical project documentation and served as document controller for the rollout of new software.