I lead the development and execution of comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth, while guiding cross-functional teams to align marketing efforts with business objectives. My work spans creative direction for print, digital, social and video content, editorial layouts, branding, and high-quality visual assets, from concept to production. My commitment is to the extraordinary. I build electrifying brand experiences through intelligent design and storytelling, and I’m passionate about unleashing a brand’s true potential—closing the gap between what they are and all they could be by creating mind-blowing campaigns and content customers love to engage with.

Shelly Edmonds

I lead the development and execution of comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth, while guiding cross-functional teams to align marketing efforts with business objectives. My work spans creative direction for print, digital, social and video content, editorial layouts, branding, and high-quality visual assets, from concept to production. My commitment is to the extraordinary. I build electrifying brand experiences through intelligent design and storytelling, and I’m passionate about unleashing a brand’s true potential—closing the gap between what they are and all they could be by creating mind-blowing campaigns and content customers love to engage with.

Available to hire

I lead the development and execution of comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth, while guiding cross-functional teams to align marketing efforts with business objectives. My work spans creative direction for print, digital, social and video content, editorial layouts, branding, and high-quality visual assets, from concept to production.

My commitment is to the extraordinary. I build electrifying brand experiences through intelligent design and storytelling, and I’m passionate about unleashing a brand’s true potential—closing the gap between what they are and all they could be by creating mind-blowing campaigns and content customers love to engage with.

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Language

English
Fluent

Work Experience

Creative Director | Head of Brand Marketing at Simon Curwood Jewellers
August 1, 2025 - August 1, 2025
Lead the development and execution of comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth, while leading cross-functional teams to align marketing efforts with overall business objectives. Oversaw creative direction for all brand visuals across print, social, digital and video; produced high-quality assets; directed shoots and post-production; managed content creation for social media, editorial, and video; ensured brand consistency; collaborated with strategy, sales, and leadership to align content with business goals. Drove lead generation, e-commerce growth, CRM initiatives, SEO/SEM campaigns, and PR/influencer partnerships to expand national presence and revenue.
Brand Manager + Senior Creative at Mezzanine B Corp
December 31, 2016 - December 31, 2016
Led marketing strategy, brand development and visual storytelling across a portfolio of clients. Oversaw brand identity, consistency, publishing of brand collateral, leadership articles, white papers, brochures, presentations, annual reports, and bid documents. Managed brand redevelopment and logo design to strengthen market position.
Brand Manager + Senior Creative at Enigma
December 31, 2014 - December 31, 2014
Brand development, storytelling, and visual communication across multiple clients. Directed creative direction for brand visuals in print and digital campaigns, ensuring adherence to brand guidelines and a consistent brand experience.
Senior Creative at Vogue Australia / Donna Hay
December 31, 2011 - December 31, 2011
Senior creative contributing to visual campaigns for Vogue Australia and Donna Hay, focusing on high-impact editorial design and brand alignment across platforms.
Senior Designer at Mosaic
December 31, 2010 - December 31, 2010
Senior designer delivering creative solutions across print and digital campaigns with strong visual storytelling and brand consistency.
Midweight Designer at Neon Creative
December 31, 2008 - December 31, 2008
Midweight designer contributing to brand campaigns, design systems, and client solutions.
Junior Designer at Wellcom Worldwide
December 31, 2004 - December 31, 2004
Junior designer supporting brand and campaign design across multiple channels.

Education

Web Design at Billy Blue College Of Design
January 1, 2012 - November 4, 2025
Graphic Design & Advertising at Martin College
January 1, 2003 - November 4, 2025
Year 12 HSC at St Clare’s College
January 1, 1996 - December 31, 2001

Qualifications

B Corp Certification
January 11, 2030 - November 4, 2025

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Other