Shelly Edmonds

Lead the development and execution of comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth, while leading cross-functional teams to align marketing efforts with overall business objectives. Oversaw creative direction for all brand visuals across print, social, digital and video; produced high-quality assets; directed shoots and post-production; managed content creation for social media, editorial, and video; ensured brand consistency; collaborated with strategy, sales, and leadership to align content with business goals. Drove lead generation, e-commerce growth, CRM initiatives, SEO/SEM campaigns, and PR/influencer partnerships to expand national presence and revenue.

Led marketing strategy, brand development and visual storytelling across a portfolio of clients. Oversaw brand identity, consistency, publishing of brand collateral, leadership articles, white papers, brochures, presentations, annual reports, and bid documents. Managed brand redevelopment and logo design to strengthen market position.

Brand development, storytelling, and visual communication across multiple clients. Directed creative direction for brand visuals in print and digital campaigns, ensuring adherence to brand guidelines and a consistent brand experience.