I'm Shelly Norton, a graphic designer and marketing professional who believes great design should do more than look good—it should communicate, connect, and deliver results. For more than 10 years, I've partnered with businesses, nonprofits, and national organizations to transform ideas into compelling visual experiences that strengthen brands and engage audiences. My background spans print design, digital marketing, branding, website design, social media, email marketing, publications, photography, and video production. I've had the opportunity to create work for organizations ranging from local businesses and nonprofits to nationally recognized brands, including United Way of Cayuga County, Tully's Good Times, Colloca Estate Winery, Special Olympics, Comperio Legal Services, and federal contractors. Whether I'm designing a fundraising campaign, developing a brand identity, creating marketing collateral, or building a website, my focus is always the same: creating purposeful designs that help clients achieve their goals. What sets me apart is my ability to think beyond the design itself. I combine creativity with marketing strategy, ensuring every project not only captures attention but also supports business growth, fundraising success, customer engagement, or community impact. I thrive on collaboration, communicate clearly throughout every project, and take pride in delivering polished, on-brand work that meets deadlines and exceeds expectations. When you work with me, you're not just hiring a graphic designer—you're gaining a creative partner who is invested in your success. I take the time to understand your organization, your audience, and your goals, then create thoughtful, effective design solutions that help your message stand out in today's competitive marketplace.

Shelly Norton

I'm Shelly Norton, a graphic designer and marketing professional who believes great design should do more than look good—it should communicate, connect, and deliver results. For more than 10 years, I've partnered with businesses, nonprofits, and national organizations to transform ideas into compelling visual experiences that strengthen brands and engage audiences. My background spans print design, digital marketing, branding, website design, social media, email marketing, publications, photography, and video production. I've had the opportunity to create work for organizations ranging from local businesses and nonprofits to nationally recognized brands, including United Way of Cayuga County, Tully's Good Times, Colloca Estate Winery, Special Olympics, Comperio Legal Services, and federal contractors. Whether I'm designing a fundraising campaign, developing a brand identity, creating marketing collateral, or building a website, my focus is always the same: creating purposeful designs that help clients achieve their goals. What sets me apart is my ability to think beyond the design itself. I combine creativity with marketing strategy, ensuring every project not only captures attention but also supports business growth, fundraising success, customer engagement, or community impact. I thrive on collaboration, communicate clearly throughout every project, and take pride in delivering polished, on-brand work that meets deadlines and exceeds expectations. When you work with me, you're not just hiring a graphic designer—you're gaining a creative partner who is invested in your success. I take the time to understand your organization, your audience, and your goals, then create thoughtful, effective design solutions that help your message stand out in today's competitive marketplace.

Available to hire

I’m Shelly Norton, a graphic designer and marketing professional who believes great design should do more than look good—it should communicate, connect, and deliver results. For more than 10 years, I’ve partnered with businesses, nonprofits, and national organizations to transform ideas into compelling visual experiences that strengthen brands and engage audiences.

My background spans print design, digital marketing, branding, website design, social media, email marketing, publications, photography, and video production. I’ve had the opportunity to create work for organizations ranging from local businesses and nonprofits to nationally recognized brands, including United Way of Cayuga County, Tully’s Good Times, Colloca Estate Winery, Special Olympics, Comperio Legal Services, and federal contractors. Whether I’m designing a fundraising campaign, developing a brand identity, creating marketing collateral, or building a website, my focus is always the same: creating purposeful designs that help clients achieve their goals.

What sets me apart is my ability to think beyond the design itself. I combine creativity with marketing strategy, ensuring every project not only captures attention but also supports business growth, fundraising success, customer engagement, or community impact. I thrive on collaboration, communicate clearly throughout every project, and take pride in delivering polished, on-brand work that meets deadlines and exceeds expectations.

When you work with me, you’re not just hiring a graphic designer—you’re gaining a creative partner who is invested in your success. I take the time to understand your organization, your audience, and your goals, then create thoughtful, effective design solutions that help your message stand out in today’s competitive marketplace.

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Language

English
Fluent

Work Experience

Marketing & Communications Coordinator at United Way of Cayuga County
January 1, 2025 - Present
Responsible for updating and implementing the annual marketing work plan, campaign promotional materials, media relations, eblast and newsletters; designer, editor, proofer for print, digital, web, social media, email and video; camera woman and editor for Cayuga Connections TV show; maintains the United Way website and the organization’s social media presence; lead staff support to the Marketing & Special Events Committees; provides support to the campaign chairs and cabinet volunteers; plans and implements campaign cabinet meetings; supports employee campaigns.
Hybrid Marketing and Graphic Designer at Colloca Estate Winery
July 1, 2024 - December 1, 2024
Managed promotions and advertising to increase sales and improve brand recognition. Developed marketing materials for web, social media, email, and print. Planned, designed, and executed social media campaigns to improve customer interaction and feedback. Created, curated, and managed social content with high-quality visual assets. Captured photography and video for online and print use. Oversaw web design updates and landing pages to enhance user experience, and produced graphic design assets for ads, brochures, and promotional materials.
Hybrid Marketing and Graphic Designer Director at Colloca Estate Winery
July 1, 2024 - December 1, 2024
Managed promotions and advertising efforts to increase sales and brand recognition; developed marketing materials for web, social media, email, and print; planned, designed, and executed social media campaigns; created and managed social media content; captured photography and video content; oversaw web design projects focusing on content updates and landing pages to enhance user experience; produced graphic design work for advertisements, brochures, and other promotional materials.
Freelance Graphic Designer at Comperio Legal Services
May 1, 2024 - July 1, 2024
Brainstormed and presented ideas for client projects. Created original digital designs for trade show and marketing collateral following client branding guidelines. Adapted client designs across multiple media while ensuring timely delivery of artwork.
Freelance Remote Graphic Designer at Comperio Legal Services
May 1, 2024 - July 1, 2024
Brainstormed and presented innovative ideas; created original digital designs for trade show and marketing collateral all within clients branding guidelines and elements; successfully adapted clients’ designs to a variety of media, ensuring timely delivery of all artwork.
Graphic Designer at Tully’s Good Times / CopperTop Tavern / Tully’s Tenders
March 1, 2022 - June 1, 2024
Used Adobe Creative Suite to design graphics for print, web, marketing materials, and digital platforms. Collaborated with the marketing team on design concepts. Presented research, sketches, and mock-ups; adapted and enhanced existing designs for print, web, digital, TV slides, and outdoor displays. Captured and edited restaurant menu item photography. Tracked multiple deliverables and deadlines using Excel. Ensured designs met brand guidelines and quality standards to minimize revisions and maintain project timelines; reviewed finals for accuracy.
Graphic Designer at Tully’s Good Times, CopperTop Tavern, Tully’s Tenders
March 1, 2022 - June 1, 2024
Utilized Adobe Creative Suite to design graphics for print, web, marketing materials, and digital platforms; collaborated with Marketing Team to generate innovative design concepts; presented research, sketches, and mock-ups; adapted and enhanced existing designs for various projects, including print, web, digital, TV slides, and outdoor displays; photographed menu items; tracked deliverables and deadlines; ensured brand guidelines and high quality standards.
Remote Contract Graphic Designer at Creative Direct
July 1, 2020 - August 1, 2020
Designer of direct mailers for the Republican party; created the layout of publication using pre-approved copy and photographs.
Remote Contract Graphic Designer at Indev
June 1, 2020 - August 1, 2020
Designed and developed graphics and illustrations for publications to be used in Federal IT proposals; designed and developed high quality textual and graphic compositions to communicate intent.
Remote Website and Graphic Designer at Urban Rascals Global Foundation
September 1, 2019 - March 1, 2021
Designed and developed visually appealing and functional website, incorporating client’s branding and requirements; revamped website structure and navigation, improving user experience and increasing engagement; ensured accuracy and quality of website content through thorough editing and verification; oversaw the entire website design process, from initial concept to final product delivery.
Remote Contract Graphic Designer at Special Olympics
June 1, 2019 - October 1, 2019
Created the Youth Leadership Experience Resource Guide (USA); created the layout of publication using pre-approved copy and photographs; created the templates within the Special Olympics branding guidelines; final design 42 pages.

Education

Bachelor of Fine Arts at Liberty University
August 1, 2017 - December 1, 2019
Summa Cum Laude
Bachelor of Fine Arts at Liberty University
January 11, 2030 - December 1, 2019
Associate in Specialized Technology Degree at The Art Institute of Pittsburgh
January 11, 2030 - May 3, 2026
Bachelor of Fine Arts: Studio and Digital Arts (Summa Cum Laude) at Liberty University
January 1, 2019 - December 1, 2019
Associate in Specialized Technology Degree (Graphic Design) at The Art Institute of Pittsburgh
January 11, 2030 - July 18, 2026
Certificate at Leadership Cayuga
July 18, 2026 - July 18, 2026
Certificate at Cayuga County
July 18, 2026 - July 18, 2026
Bachelor of Fine Arts: Studio and Digital Arts (Summa Cum Laude) at Liberty University
January 1, 2019 - January 1, 2019
Associate in Specialized Technology Degree at The Art Institute of Pittsburgh
January 1, 2019 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Non-Profit Organization, Travel & Hospitality, Professional Services, Media & Entertainment, Retail