I’m Shely Riany, a Social Media Specialist and script/content writer based in Cilacap, Central Java. I enjoy turning brand ideas into clear, engaging content—starting from scripting and content planning, then strengthening reach through Meta Ads and data-informed product analysis. Over the past 2+ years, I’ve managed multiple social media accounts, supported high-performing public media pages, and contributed to personal branding programs that generated millions of views. I also love mentoring—leading training batches for disability communities and SMEs, collaborating with big stakeholders, and guiding aspiring creators toward endorsements and consistent audience growth.…

SHELY RIANY

I’m Shely Riany, a Social Media Specialist and script/content writer based in Cilacap, Central Java. I enjoy turning brand ideas into clear, engaging content—starting from scripting and content planning, then strengthening reach through Meta Ads and data-informed product analysis. Over the past 2+ years, I’ve managed multiple social media accounts, supported high-performing public media pages, and contributed to personal branding programs that generated millions of views. I also love mentoring—leading training batches for disability communities and SMEs, collaborating with big stakeholders, and guiding aspiring creators toward endorsements and consistent audience growth.…

Available to hire

I’m Shely Riany, a Social Media Specialist and script/content writer based in Cilacap, Central Java. I enjoy turning brand ideas into clear, engaging content—starting from scripting and content planning, then strengthening reach through Meta Ads and data-informed product analysis.

Over the past 2+ years, I’ve managed multiple social media accounts, supported high-performing public media pages, and contributed to personal branding programs that generated millions of views. I also love mentoring—leading training batches for disability communities and SMEs, collaborating with big stakeholders, and guiding aspiring creators toward endorsements and consistent audience growth.

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Language

English
Advanced
Indonesian
Fluent

Work Experience

Script Writer – Social Media Specialist – Project Manager at PT. Refo Digital Kreatif
June 1, 2024 - Present
Wrote and developed 20+ brand scripts for herbal, cosmetic & personal care, and food brands; managed 10+ brand social media accounts across diverse industries; oversaw 25+ public media accounts with millions of views and substantial follower growth; facilitated personal branding for public figures with multi-million view impact; mentored disability communities through the Yayasan Indonesia Setara program; supported inclusive space launches and sustainable program planning; prepared pitching decks, led negotiations, and delivered client services online and offline; mentored 10+ individuals with disabilities to become content creators; built brand identity for an Australian preschool & daycare during its establishment; supported business expansion initiatives with PT. KAI Indonesia.
Freelance Journalist at BanyumasTerkini.com
August 1, 2023 - December 1, 2023
Wrote up to 300 news articles per month following SEO-friendly guidelines and targeted 1 million views per month.
Freelance Content Writer at PT. Teknovo Industri Digital
June 1, 2023 - December 1, 2023
Completed projects/campaigns, conducted SEO-friendly research and analysis, and coordinated with project managers and stakeholders on project execution.

Education

Bachelor's Degree – Public Administration at Universitas Jenderal Soedirman
January 1, 2019 - January 1, 2023
High School Diploma – Social Sciences (IPS) at SMA Negeri 1 Majenang
January 1, 2016 - January 1, 2018
Bachelor's Degree in Public Administration at Universitas Jenderal Soedirman
January 1, 2019 - January 1, 2023
High School Diploma – Social Sciences (IPS) at SMA Negeri 1 Majenang
January 1, 2016 - January 1, 2018
Bachelor’s degree in Public Administration at Universitas Jenderal Soedirman
January 1, 2019 - January 1, 2023
High School Diploma (Social Sciences/IPS) at SMA Negeri 1 Majenang
January 1, 2016 - January 1, 2018
Bachelor of Public Administration (Cum Laude) at Universitas Jenderal Soedirman
January 1, 2019 - December 31, 2023
High School Diploma (Social Sciences/IPS) at SMA Negeri 1 Majenang
January 1, 2016 - December 31, 2018
Bachelor of Public Administration at Universitas Jenderal Soedirman
January 1, 2019 - December 31, 2023
High School Diploma (Social Sciences/IPS) at SMA Negeri 1 Majenang
January 1, 2016 - December 31, 2018
Bachelor’s Degree in Public Administration at Universitas Jenderal Soedirman
January 1, 2019 - January 1, 2023
High School Diploma (Social Sciences/IPS) at SMA Negeri 1 Majenang
January 1, 2016 - January 1, 2018

Qualifications

IF Formulas (Certified by Skill Academy by Ruangguru)
January 11, 2030 - July 6, 2026
IF Formulas (Certification) - Skill Academy by Ruangguru
January 11, 2030 - July 6, 2026
Excel Fundamentals (Certification)
January 11, 2030 - July 6, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Retail, Non-Profit Organization, Consumer Goods, Government