I am a results-driven digital marketing professional specializing in organic growth and SEO for international clients, currently leading SEO initiatives for an Australian-based portfolio at Swivel Group. I enjoy building data-driven strategies, mentoring growing teams, and collaborating closely with stakeholders to improve search visibility and revenue. I stay ahead of evolving search landscapes with AI-driven SEO approaches, On-Page and Technical SEO, and link-building campaigns, and I am passionate about blending creative problem solving with measurable performance improvements to help brands succeed online.

Shenal Weerasinghe

I am a results-driven digital marketing professional specializing in organic growth and SEO for international clients, currently leading SEO initiatives for an Australian-based portfolio at Swivel Group. I enjoy building data-driven strategies, mentoring growing teams, and collaborating closely with stakeholders to improve search visibility and revenue. I stay ahead of evolving search landscapes with AI-driven SEO approaches, On-Page and Technical SEO, and link-building campaigns, and I am passionate about blending creative problem solving with measurable performance improvements to help brands succeed online.

Available to hire

I am a results-driven digital marketing professional specializing in organic growth and SEO for international clients, currently leading SEO initiatives for an Australian-based portfolio at Swivel Group. I enjoy building data-driven strategies, mentoring growing teams, and collaborating closely with stakeholders to improve search visibility and revenue.

I stay ahead of evolving search landscapes with AI-driven SEO approaches, On-Page and Technical SEO, and link-building campaigns, and I am passionate about blending creative problem solving with measurable performance improvements to help brands succeed online.

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Skills

Experience Level

Expert

Language

English
Fluent

Work Experience

Associate Team Lead – Digital Marketing & SEO at Swivel Group
April 1, 2024 - March 1, 2025
Leading SEO strategies and digital marketing initiatives for a portfolio of Australian-based clients, while mentoring a growing SEO team. Responsible for developing SEO roadmaps, overseeing link-building campaigns, conducting performance analysis, and ensuring the successful execution of organic growth initiatives. Collaborates closely with internal stakeholders and clients to improve search visibility, drive organic traffic, and achieve business objectives through data-driven SEO strategies.
Senior SEO Specialist at Swivel Group
February 1, 2022 - March 1, 2024
Currently leading SEO and digital marketing initiatives for a portfolio of Australian-based clients, while managing and mentoring a growing SEO team. Responsible for developing SEO strategies, overseeing link-building campaigns, conducting performance analysis, and ensuring successful execution of organic growth initiatives. Collaborates with stakeholders to improve search visibility, drive organic traffic, and achieve business objectives through data-driven SEO strategies.
Assistant Manager - Digital Marketing at Marketing Eye (Pvt) Ltd
June 1, 2021 - February 28, 2022
Supported the digital marketing team in planning and executing campaigns, coordinating with clients, and delivering performance-driven results for diverse clients.
Digital Marketing Specialist at Marketing Eye (Pvt) Ltd
June 1, 2020 - December 1, 2020
Managed digital marketing campaigns, optimized client websites, and supported performance marketing initiatives to drive online revenue and conversions.
Associate Digital Marketing Specialist at Marketing Eye (Pvt) Ltd
June 1, 2019 - May 1, 2020
Contributed to campaign planning, optimization, and reporting while supporting a growing portfolio of clients with data-driven marketing activities.
Senior Digital Marketing Analyst at Marketing Eye (Pvt) Ltd
June 1, 2019 - May 1, 2019
Led analysis of digital marketing campaigns, generated insights, and supported optimization efforts to improve ROI for multiple clients.
Digital Marketing Analyst at Marketing Eye (Pvt) Ltd
June 1, 2018 - May 1, 2019
Supported campaign execution, data collection, and reporting; contributed to client servicing and performance-based marketing efforts.
Digital Marketing Intern at Marketing Eye (Pvt) Ltd
June 1, 2016 - May 1, 2017
Gained hands-on experience in campaign execution, market research, and website optimization while supporting overall digital marketing activities.

Education

Master of Business Administration (MBA) at University of Bedfordshire
January 11, 2030 - June 13, 2026
BSc. (Hons) in International Management & Business at Plymouth University, United Kingdom
January 1, 2015 - January 1, 2018
Professional Diploma in Digital Marketing at Digital Marketing Institute
April 1, 2024 - March 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Travel & Hospitality, Professional Services