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20+-year ad vet. Awarded. Lots of tech but I can write anything. Microsoft, Google, Shopify, Automotive, Gaming. There isn't a type of media with which I haven't worked. Great creative begins with great strategy. I turn complex ideas, products, and brands into compelling, memorable creative.…

Shepard Wallace

Creative Director, Copywriter, Executive Producer

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20+-year ad vet. Awarded. Lots of tech but I can write anything. Microsoft, Google, Shopify, Automotive, Gaming. There isn't a type of media with which I haven't worked. Great creative begins with great strategy. I turn complex ideas, products, and brands into compelling, memorable creative.…

Available to hire

20±year ad vet. Awarded. Lots of tech but I can write anything. Microsoft, Google, Shopify, Automotive, Gaming. There isn’t a type of media with which I haven’t worked. Great creative begins with great strategy. I turn complex ideas, products, and brands into compelling, memorable creative.

Skills

Brand Identity

Copywriting

Web Design

Experience Level

Brand Identity

Expert

Copywriting

Expert

Web Design

Intermediate

Work Experience

Creative Director at Factor SF

August 20, 2019 - Present

Led creative for Google and Shopify, guiding cross-functional teams in developing web, social, and campaign platforms. Partnered with Google's product team to develop and implement AMP technology, in-email e-commerce for the first time. Doubled the scope of Google CRM work and won key new accounts for the agency, including lead go-to-market storytelling for new technology products in Google Devices and Services CRM business.

Associate Creative Director at Ayzenberg Group

July 1, 2017 - June 30, 2019

Concepted and wrote campaigns for Oculus, Microsoft, and other technology, gaming, and lifestyle clients, merging product storytelling with cultural insight. Our Windows 95 Sweater influencer campaign garnered global attention, including Bill Gates and the front pages of Mashable and Hypebeast, and is still being run to this day.

Senior Copywriter at Possible

March 1, 2012 - July 1, 2017

Created effective, award-winning campaigns for clients like Microsoft, Mitsubishi, Belkin, and Audi, including co-leading the global Microsoft Collective Project, starring Robert Downey Jr., which received coverage from 400+ press outlets, garnered 2 billion impressions, and generated 300,000 downloads of OneNote for the client.