Muhammad Sheraz

Available to hire

I’m Muhammad Sheraz, a performance marketing and social media & digital marketing specialist focused on measurable growth through content creation, ad campaign support, and community management.

About

I’m Muhammad Sheraz, a performance marketing and social media & digital marketing specialist focused on measurable growth through content creation, ad campaign support, and community management. I’ve worked across Meta, Google, and TikTok to optimize conversions, improve reporting accuracy, and drive engagement using data-backed strategies.

I enjoy building and scaling campaigns end-to-end—planning creative and research, managing paid media performance, and collaborating with teams and clients to ensure consistent execution. From increasing Instagram engagement and boosting inbound inquiries to improving revenue growth for food and e-commerce brands, my goal is always the same: deliver results while keeping content and community experiences strong.

  • Joined October 2026

Languages

  • EnglishAdvanced
  • UrduFluent
  • HindiAdvanced

Industry experience

  • Media & Entertainment
  • Retail
  • Consumer Goods

Projects · 1

Managed Google ads for a premium footwear DTC brand targeting high-intent shoppers across Search, Display, YouTube, and Shopping. Within 30 days, drove Rs 2.5M in revenue on a Rs 100K ad budget, achieving 231 high-value conversions. Set up Google Pixel via GTM and implemented custom conversions and audience signals to track buyer behavior across devices and funnel stages. Campaign was optimized for product-level performance using strategic asset groups and dynamic creative testing, resulting in strong ROAS despite higher-than-average price points.

  • Community Manager
  • Conversion Rate Optimization Expert
  • Digital Marketer
  • +2

Work experience· 6 roles

Performance Marketing DAP · DAPOct 2025 – Present · 1 yr 2 mos

Worked with food brands across Pakistan supporting international lead-generation clients for emergency niche businesses. Handled Meta/Google/TikTok ad management by creating strategies aligned with client goals. Managed up to $4,000 per month for clients and helped increase client business revenue by ~20%–30% in just 2 months.

Digital Marketing Intern · Dairah (Onsite)Apr 2025 – Jun 2025 · 3 mos

Worked with food brands across Pakistan. Handled Meta/Google/TikTok ad management by building strategies aligned to business goals. Managed up to PKR 1,000,000 per month in paid ads across platforms. Helped increase brand revenue by ~20%–30% in 2 months through client-side communication and campaign execution.

Performance Marketing Manager · Vibe Lift (Remote)Jan 2025 – Present · 1 yr 11 mos
Social Media Marketing (Intern) · Tech Buzz (Onsite)Sep 2024 – Dec 2024 · 4 mos
Performance Marketing & Events Tracking (Freelance)Jan 2024 – Present · 2 yrs 11 mos
Performance Marketer / Account Manager · NextOn Solution (Remote)Apr 2023 – Present · 3 yrs 8 mos

Education

BSC S – Government College University, Lahore · Government College University, Lahore2020 – 2024

Certifications and awards

Facebook Digital Marketing Associate (101)2022 – 2026
E-commerce Marketing Training – Mentor Pakistan2022 – 2026
Certified Facebook Digital Marketing Associate2022 – 2026

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