• Strategic and creative professional with pan-MENA experience across the UAE, Jordan and Lebanon, spanning omni-channel communications on client and agency sides, and across public, private, and startup sectors. • Co-founded “First Aid Renovation”, an initiative created after the 2020 Beirut explosion, raising $13,000 through social media campaigns and an online concert to fund home repairs: _Website not available. Sign in: https://www.twine.net/signup_ • An entrepreneurial mindset reflected in co-founding a startup offering an app that integrated an entertainment database with a social network. The app won a partnership-investment of $100,000 from Yas Island, Abu Dhabi: _Website not available. Sign in: https://www.twine.net/signup_ • Founder of Content Souk, an experimental startup for producing strategic and creative social media content in Arabic & English: _Website not available. Sign in: https://www.twine.net/signup_ • Worked with VVIPs, including HH the Ruler of Sharjah and HH the Crown Prince of Sharjah, as well as global brands such as Bvlgari and Voss Water, and international media entities including Agence France-Presse. • Author of a humor-intended pocket dictionary in Arabic about Jordanian colloquial expressions, sold in seven different outlets including Virgin Mega Store: _Website not available. Sign in: https://www.twine.net/signup_…

Shereen Qardan

• Strategic and creative professional with pan-MENA experience across the UAE, Jordan and Lebanon, spanning omni-channel communications on client and agency sides, and across public, private, and startup sectors. • Co-founded “First Aid Renovation”, an initiative created after the 2020 Beirut explosion, raising $13,000 through social media campaigns and an online concert to fund home repairs: _Website not available. Sign in: https://www.twine.net/signup_ • An entrepreneurial mindset reflected in co-founding a startup offering an app that integrated an entertainment database with a social network. The app won a partnership-investment of $100,000 from Yas Island, Abu Dhabi: _Website not available. Sign in: https://www.twine.net/signup_ • Founder of Content Souk, an experimental startup for producing strategic and creative social media content in Arabic & English: _Website not available. Sign in: https://www.twine.net/signup_ • Worked with VVIPs, including HH the Ruler of Sharjah and HH the Crown Prince of Sharjah, as well as global brands such as Bvlgari and Voss Water, and international media entities including Agence France-Presse. • Author of a humor-intended pocket dictionary in Arabic about Jordanian colloquial expressions, sold in seven different outlets including Virgin Mega Store: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

• Strategic and creative professional with pan-MENA experience across the UAE, Jordan and Lebanon, spanning omni-channel communications on client and agency sides, and across public, private, and startup sectors.
• Co-founded “First Aid Renovation”, an initiative created after the 2020 Beirut explosion, raising $13,000 through social media campaigns and an online concert to fund home repairs: Website not available. Sign in: https://www.twine.net/signup
• An entrepreneurial mindset reflected in co-founding a startup offering an app that integrated an entertainment database with a social network. The app won a partnership-investment of $100,000 from Yas Island, Abu Dhabi: Website not available. Sign in: https://www.twine.net/signup
• Founder of Content Souk, an experimental startup for producing strategic and creative social media content in Arabic & English: Website not available. Sign in: https://www.twine.net/signup
• Worked with VVIPs, including HH the Ruler of Sharjah and HH the Crown Prince of Sharjah, as well as global brands such as Bvlgari and Voss Water, and international media entities including Agence France-Presse.
• Author of a humor-intended pocket dictionary in Arabic about Jordanian colloquial expressions, sold in seven different outlets including Virgin Mega Store: Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent
Arabic
Fluent

Work Experience

Communications Manager at POTECH Cybersecurity
September 1, 2022 - September 1, 2025
Planned and executed campaigns to sell services, SaaS products, or customized solutions; included webinars, landing pages, LinkedIn events, blogs, press releases, email marketing, and social content. Campaigns were measured against SMART objectives to increase brand awareness, engagement, and conversion. Consolidated verbal and visual identity into brand guidelines; developed social media and content strategies; oversaw end-to-end content production and LinkedIn advertising; planned on-page and off-page SEO; coordinated with newswire services and created a Partners Portal UX/UI. Managed email campaigns and events such as InCyberForum-France, GITEX-Dubai, and BlackHat-KSA.
Marketing Manager at Grey Matter Training
January 1, 2022 - September 1, 2022
Created omnichannel marketing communications targeting luxury retail clients (Bvlgari, Moncler, Cartier); led business development to form partnerships; implemented social media strategy; produced content (static and video) with captions; built click-journeys from social to landing pages to convert attendees and course buyers.
Volunteer - Social Media Strategist at First Aid Renovation
January 1, 2020 - January 1, 2020
Following the explosion in Beirut on August 4th, 2020, First Aid Renovation was created to provide home repairs to affected citizens. Under the initiative, an online concert was held to collect donations for the cost of home repairs. We aimed at collecting $15,000 and succeeded in reaching around $13,000. I created the logo for the concert which was called ‘Beating for Beirut’, and led the social media campaigns for both the initiative as a whole and the concert: https://www.instagram.com/firstaidrenovation/ https://www.launchgood.com/campaign/beating_for_beirut#!/
Co-founder | Brand Marketing Director at SCENE
January 1, 2017 - January 1, 2022
Co-founded a startup integrating an entertainment and tourism database with a social network; defined the Value Proposition and implemented integrated marketing communications; designed sitemap, UX/UI, and CMS; launched monetization features in March 2020; secured a $100,000 partnership investment with Yas Island; negotiated contracts with Dubai Opera, Big Bus Dubai & Abu Dhabi, Flying Cup JBR, and HeliDubai; achieved 10,215 iOS downloads, 28,000 organic connections, and 20,000 B2C visitors via SEO before the COVID-19 onset; built relationships with UAE influencers Kris Fade and DJ Bliss; led brand positioning and content strategy, campaigns, and digital/ad initiatives.
Marketing Communications Manager at Fresh Express
January 1, 2015 - January 1, 2017
Led a marketing team of three; developed content for newsletters, the website and social channels targeting chefs; directed food styling and photography; planned and executed events, including a tuna-cutting ceremony for Balfego with top chefs.
Digital Marketing Specialist at Global Media Insight
January 1, 2013 - January 1, 2014
Produced and supervised social media assets; copywriting in English and Arabic; liaised with influencers; created brand guidelines; coordinated with clients; led asset production for campaigns.
Communications Manager at Sharjah Government Media Bureau
January 1, 2011 - January 1, 2013
Coordinated with local and international media; represented the bureau at forums and exhibitions; organized events under royal patronage; wrote speeches; led the Digital Committee and managed a team of 10; produced sponsorship materials; created sitemaps, UX/UI and content for bureau websites.
English Copywriter at Memac Ogilvy Advize Amman
January 1, 2010 - January 1, 2011
Provided English copy for major accounts including Arab Bank Middle East and Nestlé Jordan; collaborated with regional teams on campaigns.
Junior Copywriter at Team/Young & Rubicam Amman
January 1, 2007 - January 1, 2007
Contributed copy for Orange Jordan and Royal Jordanian Airlines; supported senior writers on integrated campaigns.
Junior Graphic Designer at Advize|Grey Amman
January 1, 2006 - January 1, 2007
Supported design projects for major accounts; assisted with visual assets and layouts.

Education

Bachelor of Arts in Graphic Design at Applied Science University
September 1, 2001 - June 1, 2006
Post-Graduate Diploma in Copywriting at AAA School of Advertising
January 1, 2008 - December 1, 2008
With accreditation and a Diploma in Marketing Communications from the IAA, New York

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Government, Travel & Hospitality, Other