Hi there! I'm Sherezan Rodgers, a results-driven Social Media Manager and Marketing Specialist with hands-on experience in managing social media platforms and Meta Ads. I create impactful digital strategies that drive brand growth and engagement, turning data into action to boost ROI. I love shaping content that fits brand identity and resonates with target audiences. My work spans audience targeting, analytics, performance tracking, and community building across multiple platforms, including Facebook and Instagram, to help brands grow loyal communities and meaningful engagement.

Sherezan Rodgers

Hi there! I'm Sherezan Rodgers, a results-driven Social Media Manager and Marketing Specialist with hands-on experience in managing social media platforms and Meta Ads. I create impactful digital strategies that drive brand growth and engagement, turning data into action to boost ROI. I love shaping content that fits brand identity and resonates with target audiences. My work spans audience targeting, analytics, performance tracking, and community building across multiple platforms, including Facebook and Instagram, to help brands grow loyal communities and meaningful engagement.

Available to hire

Hi there! I’m Sherezan Rodgers, a results-driven Social Media Manager and Marketing Specialist with hands-on experience in managing social media platforms and Meta Ads. I create impactful digital strategies that drive brand growth and engagement, turning data into action to boost ROI.

I love shaping content that fits brand identity and resonates with target audiences. My work spans audience targeting, analytics, performance tracking, and community building across multiple platforms, including Facebook and Instagram, to help brands grow loyal communities and meaningful engagement.

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Language

English
Fluent
Afrikaans
Fluent
Spanish; Castilian
Beginner

Work Experience

Social Media Manager at Independent / Freelance
January 1, 2022 - January 1, 2023
Delivered end-to-end social media campaigns for multiple clients as a freelance Digital Marketing & Social Media Specialist. Responsibilities included content planning, copywriting, design, posting, audience targeting, budget allocation, A/B testing, and performance optimization. Built online communities, analyzed analytics, and reported on ROI to drive client growth.
Social Media Manager at The Lash Café
January 1, 2023 - Present
Developed and executed tailored social media strategy to enhance brand visibility and attract a beauty-focused audience. Created high-quality content (promotional posts, reels, videographics). Managed Instagram and Facebook advertising end-to-end, including audience targeting, budget allocation, A/B testing, and optimization. Engaged with followers, moderated discussions, built online communities, and collaborated with the Lash Café team to align marketing efforts with promotions and seasonal campaigns.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Professional Services, Other