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I'm Ziyi (Sherry) Wang, a performance-driven digital marketer specializing in end-to-end campaign management across Search Ads, Paid Social and Programmatic Ads. I have 4+ years of agency experience transforming data into actionable marketing strategies that improve ROAS and scale revenue. I excel at stakeholder management, cross-functional collaboration, and turning complex metrics into clear client narratives. I'm passionate about delivering measurable results and growing client partnerships, demonstrated by strong client retention and consistent upsell success.…I'm Ziyi (Sherry) Wang, a performance-driven digital marketer specializing in end-to-end campaign management across Search Ads, Paid Social and Programmatic Ads. I have 4+ years of agency experience transforming data into actionable marketing strategies that improve ROAS and scale revenue. I excel at stakeholder management, cross-functional collaboration, and turning complex metrics into clear client narratives. I'm passionate about delivering measurable results and growing client partnerships, demonstrated by strong client retention and consistent upsell success.

Ziyi Wang

Project Manager, Marketing Strategist, Digital Marketer, +3

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I'm Ziyi (Sherry) Wang, a performance-driven digital marketer specializing in end-to-end campaign management across Search Ads, Paid Social and Programmatic Ads. I have 4+ years of agency experience transforming data into actionable marketing strategies that improve ROAS and scale revenue. I excel at stakeholder management, cross-functional collaboration, and turning complex metrics into clear client narratives. I'm passionate about delivering measurable results and growing client partnerships, demonstrated by strong client retention and consistent upsell success.…I'm Ziyi (Sherry) Wang, a performance-driven digital marketer specializing in end-to-end campaign management across Search Ads, Paid Social and Programmatic Ads. I have 4+ years of agency experience transforming data into actionable marketing strategies that improve ROAS and scale revenue. I excel at stakeholder management, cross-functional collaboration, and turning complex metrics into clear client narratives. I'm passionate about delivering measurable results and growing client partnerships, demonstrated by strong client retention and consistent upsell success.

Available to hire

I’m Ziyi (Sherry) Wang, a performance-driven digital marketer specializing in end-to-end campaign management across Search Ads, Paid Social and Programmatic Ads. I have 4+ years of agency experience transforming data into actionable marketing strategies that improve ROAS and scale revenue.

I excel at stakeholder management, cross-functional collaboration, and turning complex metrics into clear client narratives. I’m passionate about delivering measurable results and growing client partnerships, demonstrated by strong client retention and consistent upsell success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Campaign Manager – Paid Media at Emerging Comms (Marketing Agency)

January 1, 2022 - November 1, 2025

Owned portfolio of client accounts; built, launched and optimized paid search and paid social campaigns. Monitored performance daily and made campaign-level optimisations to hit targets, beating KPIs by 20-30% across CPA, ROAS and CTR. Identified performance issues through data analysis, e.g., spotting a high-converting region and reweighing bids to cut CPA by 45%, and fixing a landing page to lift conversion rate by 20%. Collaborated cross-functionally with internal sales, creative, and project teams to develop bespoke digital marketing solutions aligned with client business objectives. Managed budgets, prepared client reports, and maintained trackers and account hygiene. Led monthly and annual performance reviews, translating complex campaign data into actionable insights.

Co-Founder & Marketing Lead at TailTales Pets

December 1, 2025 - Present

Managed holistic digital media solutions, launching and optimizing paid digital campaigns to drive immediate market penetration and customer acquisition. Architected the website structure and wireframes, translating complex e-commerce requirements into a seamless user experience.

Branding Intern – Social & Communications at EZVIZ (Hikvision Smart Home Brand)

July 1, 2020 - October 1, 2020

Ran social content and seasonal campaigns across Instagram and YouTube, acquiring 5,000+ followers and lifting engagement by 30%. Analyzed social performance KPIs to generate monthly reports, turning insights into actionable recommendations.