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Hi! I’m marketing master’s student based in Melbourne, skilled in end-to-end Shopify independent store setup & operation, proficient in brand content planning for DTC small businesses, with hands-on experience building personal Shopify store…

Sherry Zhang

Brand Strategist, Marketing Strategist, Content Strategist, +2

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Hi! I’m marketing master’s student based in Melbourne, skilled in end-to-end Shopify independent store setup & operation, proficient in brand content planning for DTC small businesses, with hands-on experience building personal Shopify store…

Available to hire

Hi! I’m marketing master’s student based in Melbourne, skilled in end-to-end Shopify independent store setup & operation, proficient in brand content planning for DTC small businesses, with hands-on experience building personal Shopify store

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Strategy Intern at Ogilvy

June 1, 2025 - October 1, 2025

Led positioning and communication strategy development for Dove Body Lotion with a differentiated “Vital Beauty” proposition centered on skin health and simplified daily routines; developed endorsement strategies for Nivea and Clear by selecting athlete personas aligned with brand positioning; supervised a 4-intern task force to translate cultural insights into a brand partnership report for senior stakeholders.

Planning Intern at Publicis Groupe

October 1, 2024 - January 1, 2025

Drove Media Planning & Trend Analysis for Friso and KFC by analyzing consumer behavior and macro trends to identify optimal media platforms and launch touchpoints; optimized cross-media allocation across OTT, OTV, OOH, and Digital; benchmarked SOS vs. SOM to maximize ROI; executed a Double 11 AI marketing campaign generating 1.8B+ impressions and 177K+ UGC interactions, achieving #1 share of buzz in infant formula category.

SIA Intern (Social Intelligence & Analysis) at IPSOS

July 1, 2024 - October 1, 2024

Conducted social listening to decode consumer behaviors and trends; synthesized data into insights for 100+ brands, identifying market shifts and opportunities; launched automated web scraping tools using RPA, reducing processing time from 4 hours to 20 minutes and improving data accuracy; authored 15+ industry reports and brand audits to inform brand strategy and pivots.