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Graphic Designer and Content Creator based in Auckland, NZ. I specialise in social media content, branding, and video production — from concept to final delivery. I take a hands-on approach, often directing shoots, sourcing talent, and planning content with the final output in mind to ensure engaging and efficient production. Experienced across digital and print, including campaigns, social media assets, and marketing materials such as posters and brochures. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), along with Canva and Adobe Express for fast-paced content creation. I also utilise generative AI tools and platforms like Envato Elements to streamline workflows and enhance creative output.…Graphic Designer and Content Creator based in Auckland, NZ. I specialise in social media content, branding, and video production — from concept to final delivery. I take a hands-on approach, often directing shoots, sourcing talent, and planning content with the final output in mind to ensure engaging and efficient production. Experienced across digital and print, including campaigns, social media assets, and marketing materials such as posters and brochures. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), along with Canva and Adobe Express for fast-paced content creation. I also utilise generative AI tools and platforms like Envato Elements to streamline workflows and enhance creative output.

Sherwin Dela Resma

Graphic Designer, Photographer, Video Editor, +4

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Graphic Designer and Content Creator based in Auckland, NZ. I specialise in social media content, branding, and video production — from concept to final delivery. I take a hands-on approach, often directing shoots, sourcing talent, and planning content with the final output in mind to ensure engaging and efficient production. Experienced across digital and print, including campaigns, social media assets, and marketing materials such as posters and brochures. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), along with Canva and Adobe Express for fast-paced content creation. I also utilise generative AI tools and platforms like Envato Elements to streamline workflows and enhance creative output.…Graphic Designer and Content Creator based in Auckland, NZ. I specialise in social media content, branding, and video production — from concept to final delivery. I take a hands-on approach, often directing shoots, sourcing talent, and planning content with the final output in mind to ensure engaging and efficient production. Experienced across digital and print, including campaigns, social media assets, and marketing materials such as posters and brochures. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), along with Canva and Adobe Express for fast-paced content creation. I also utilise generative AI tools and platforms like Envato Elements to streamline workflows and enhance creative output.

Available to hire

Graphic Designer and Content Creator based in Auckland, NZ. I specialise in social media content, branding, and video production — from concept to final delivery. I take a hands-on approach, often directing shoots, sourcing talent, and planning content with the final output in mind to ensure engaging and efficient production.

Experienced across digital and print, including campaigns, social media assets, and marketing materials such as posters and brochures. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), along with Canva and Adobe Express for fast-paced content creation. I also utilise generative AI tools and platforms like Envato Elements to streamline workflows and enhance creative output.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Founder & Creative Lead at Visual Collections – Personal Project / Freelance

March 1, 2020 - Present

Established VisualCollectionsLogo.com during the pandemic, creating a brand identity and social presence; designed logos, branding assets, social media content, and promotional materials for local and international clients; scaled operations by managing a remote team of designers; delivered over a thousand designs, supporting branding, marketing, and visual storytelling.

Team Leader at Auckland Council – Glenfield Pool & Leisure Centre

July 1, 2023 - Present

Drives the centre's creative and digital presence, leading social media campaigns, content creation, and graphic design initiatives to boost brand visibility and member engagement. Produces multimedia content (photography, video production, graphics) and promotional materials, contributing to higher class participation and improved retention. Oversees digital marketing strategies, including social media calendars and Meta Business Suite scheduling, ensuring consistent branding across Facebook and Instagram. Provides Level 1 IT and digital systems support for BMS, SCALA digital signage, and audiovisual systems. Collaborates with cross-functional teams and regional centres to extend creative support. Leads and mentors instructors, achieving class attendance growth from 43% to 60% and optimizing studio capacity.

Customer Success & Service Desk Support at E-Merge Data Solutions

March 1, 2022 - June 1, 2023

Provided Service Desk support for Con-X, a SaaS-based workflow automation application, ensuring seamless operations for field technicians. Acted as Jira administrator, managing user access, onboarding, and project workflows. Monitored SLAs and provided technical support for incident management, ensuring efficient ticket resolution. Creative contribution: assisted with graphic design tasks, including posters and website design elements.

Technical Support Representative at VOCUS

March 1, 2020 - March 1, 2022

Delivered Tier 1 & 2 technical support for broadband, landline, and mobile networks across Fibre and Copper connections. Assisted customers with modem, router, and VoIP setup and troubleshooting. Handled 30–60+ tickets daily via Zendesk across phone, chat, and email while meeting SLA targets. Recognised as a top performer for technical expertise and customer service excellence.

Entrepreneur / Business Owner (CEO & Co-Founder) at Sherwin’s Gym / Milk Tea Business

January 1, 2017 - December 31, 2020

Built and operated a personal fitness brand with investor backing; oversaw day-to-day operations, managed staff, and drove customer growth through creative marketing campaigns, social media management, and graphic design. Founded a milk tea venture with brand development, marketing assets, and a franchise expansion plan; developed operational systems and processes to support growth.

Computer Teacher & IT Support Specialist at Sta. Monica de Minalin Montessori School

March 1, 2011 - August 1, 2017

Taught computer science, programming, and network fundamentals; set up and maintained LAN-based computer labs; provided IT support for faculty and students; also contributed as a graphic designer for marketing materials and school publications.