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I am an experiential designer who bridges content, spatial design, graphics, and technology to craft meaningful experiences. I led the digital experience team at Kingsmen Singapore, driving concept development, strategy, and delivery across multidisciplinary groups while integrating Gen-AI tools to innovate workflows and exhibits. I thrive on turning complex ideas into engaging, narrative-driven experiences for museums, brands, and events. My work spans immersive environments, interactive media, and AR/VR installations for high-profile projects, from DSTA Experience Centre to global brand experiences, with a strong emphasis on collaboration, storytelling, and a playful yet rigorous approach to creative technology. I also bring experience in photography and videography, with a strong eye for art direction, composition, and visual storytelling. My skill set spans directing the look and feel of shoots, supporting DOP considerations, and handling both photo and video post-production, including editing, colour refinement, and crafting polished visual narratives.…I am an experiential designer who bridges content, spatial design, graphics, and technology to craft meaningful experiences. I led the digital experience team at Kingsmen Singapore, driving concept development, strategy, and delivery across multidisciplinary groups while integrating Gen-AI tools to innovate workflows and exhibits. I thrive on turning complex ideas into engaging, narrative-driven experiences for museums, brands, and events. My work spans immersive environments, interactive media, and AR/VR installations for high-profile projects, from DSTA Experience Centre to global brand experiences, with a strong emphasis on collaboration, storytelling, and a playful yet rigorous approach to creative technology. I also bring experience in photography and videography, with a strong eye for art direction, composition, and visual storytelling. My skill set spans directing the look and feel of shoots, supporting DOP considerations, and handling both photo and video post-production, including editing, colour refinement, and crafting polished visual narratives.

Sheryl Sim Zhi Ning

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I am an experiential designer who bridges content, spatial design, graphics, and technology to craft meaningful experiences. I led the digital experience team at Kingsmen Singapore, driving concept development, strategy, and delivery across multidisciplinary groups while integrating Gen-AI tools to innovate workflows and exhibits. I thrive on turning complex ideas into engaging, narrative-driven experiences for museums, brands, and events. My work spans immersive environments, interactive media, and AR/VR installations for high-profile projects, from DSTA Experience Centre to global brand experiences, with a strong emphasis on collaboration, storytelling, and a playful yet rigorous approach to creative technology. I also bring experience in photography and videography, with a strong eye for art direction, composition, and visual storytelling. My skill set spans directing the look and feel of shoots, supporting DOP considerations, and handling both photo and video post-production, including editing, colour refinement, and crafting polished visual narratives.…I am an experiential designer who bridges content, spatial design, graphics, and technology to craft meaningful experiences. I led the digital experience team at Kingsmen Singapore, driving concept development, strategy, and delivery across multidisciplinary groups while integrating Gen-AI tools to innovate workflows and exhibits. I thrive on turning complex ideas into engaging, narrative-driven experiences for museums, brands, and events. My work spans immersive environments, interactive media, and AR/VR installations for high-profile projects, from DSTA Experience Centre to global brand experiences, with a strong emphasis on collaboration, storytelling, and a playful yet rigorous approach to creative technology. I also bring experience in photography and videography, with a strong eye for art direction, composition, and visual storytelling. My skill set spans directing the look and feel of shoots, supporting DOP considerations, and handling both photo and video post-production, including editing, colour refinement, and crafting polished visual narratives.

Available to hire

I am an experiential designer who bridges content, spatial design, graphics, and technology to craft meaningful experiences. I led the digital experience team at Kingsmen Singapore, driving concept development, strategy, and delivery across multidisciplinary groups while integrating Gen-AI tools to innovate workflows and exhibits.

I thrive on turning complex ideas into engaging, narrative-driven experiences for museums, brands, and events. My work spans immersive environments, interactive media, and AR/VR installations for high-profile projects, from DSTA Experience Centre to global brand experiences, with a strong emphasis on collaboration, storytelling, and a playful yet rigorous approach to creative technology.

I also bring experience in photography and videography, with a strong eye for art direction, composition, and visual storytelling. My skill set spans directing the look and feel of shoots, supporting DOP considerations, and handling both photo and video post-production, including editing, colour refinement, and crafting polished visual narratives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Assistant Manager / Senior Digital Experience Designer at Kingsmen Creative Ltd – The Experience Company

January 1, 2022 - Present

Led the setup of the digital team in Kingsmen Singapore HQ, conceptualizing and pitching meaningful experiences and strategy. Collaborated closely with content, spatial, graphics, and technical teams in the KR+D studio using a story-first, technology-second approach. Managed projects from pre-production to delivery, ensuring timely execution, high standards, and client satisfaction. Spearheaded R&D, proofs of concept, and Gen-AI initiatives, hosting workshops to introduce digital and AI tools and drive innovation while staying updated on creative technology trends. Pioneered the integration of Gen-AI technologies into workflows and projects across Kingsmen.

Co-founder & Creative Director at Serial Communications Pte Ltd

January 1, 2019 - January 1, 2022

Founded and led a creative technology startup focused on AR, VR, and virtual production. Directed multidisciplinary teams, developed interactive installations, digital campaigns, and virtual events. Identified business opportunities, secured grants and partnerships, and managed client communications and timelines. Delivered crisp pitches and visuals, and built and maintained strong client relationships.