SM

Shikha Menon

Available to hire

I'm Shikha Menon, a creative marketing and content professional specializing in fashion, jewelry, and skincare branding.

About

I’m Shikha Menon, a creative marketing and content professional specializing in fashion, jewelry, and skincare branding. I focus on visual storytelling, brand positioning, and influencer-led campaigns, helping brands connect with audiences through compelling content and cohesive strategies.

In my roles, I’ve managed social media content, produced product visuals with 10K+ organic reach, and developed UGC-driven concepts for fashion and skincare brands, while collaborating with partners to deliver cohesive campaigns.

  • 6 years' experience
  • Joined March 2026

Industry experience

  • Education
  • Media & Entertainment
  • Professional Services
  • Retail
  • Consumer Goods

Work experience

Assistant Manager - Marketing · Centre of Excellence for Dairy Skills in India (CEDSI)Jun 2022 – May 2025 · 3 yrs

Currently excelling as an Assistant Manager - Marketing at CEDSI, driving a 30% increase in program enrollment through innovative strategies. Responsible for developing marketing strategies, analyzing market trends, and maintaining relationships with industry stakeholders.

Freelancer · Self-EmployedJun 2018 – Jun 2022 · 4 yrs 1 mo

Managed freelancing projects focusing on logo designing, advertisement campaigns, and book covers. Worked with various clients to create and implement design strategies that aligned with their goals.

Education· 6

Bachelor + Master in Fashion Design · College de Paris, France2022
Masters in English Literature · Rani Durgavati Vishwavidyalaya (RDVV) Jabalpur2018 – 2020
Bachelors in English Literature · Rani Durgavati Vishwavidyalaya (RDVV) Jabalpur2015 – 2018
Executive MBA in Marketing & Sales · IIM Calcutta2030 – 2026

Certifications and awards

Gen AI Tools2030 – 2026
Diploma in Fashion Communication & Visual Merchandising2030 – 2022
Google Projects Certification2030 – 2020

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