Available to hire
I am a highly motivated individual, a natural team-player and an effective communicator. As a triathlete and food lover, I strive to achieve and excel in every aspect of life. My personal mantra is to create, collaborate and communicate. I have a strong passion for marketing and brand communications, with proven experience in managing brand transitions, executing global campaigns, and elevating brand positioning across luxury hospitality and lifestyle brands. I enjoy working with like-minded partners and leveraging media and social channels to drive brand success.
Over the years, I have developed expertise in marketing communications, public relations, social media management, event planning, and partnership collaborations. From pre-opening teams to brand custodian roles, I am dedicated to delivering impactful marketing strategies and fostering brand loyalty while managing budgets and cross-functional teams. I am always excited to connect and share more about my journey in marketing and hospitality.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Marketing Communications Manager at The Robertson House at The Ascott Limited
November 30, 2024 - August 6, 2025Led the brand transformation for The Robertson House, ensuring alignment with its luxury parent brand and smooth integration of systems such as property website. Drove successful pre-opening media outreach achieving SGD2.5M coverage and created the group's first F&B brand concept. Managed content creation and campaigns for social media, achieving an average organic follower growth of 3% month-on-month. Secured multiple awards including Gold and Silver in Expat Living Readers Choice and Rising Star in The Ravel Excellence Awards 2024. Collaborated with partners and influencers to elevate brand positioning and maintained budget control.
lyf Brand & Ops Manager at The Ascott Limited
July 1, 2023 - August 6, 2025Planned and executed market-specific and global brand campaigns across four key markets generating SGD2.2M revenue, 68.9 million impressions, 51.9K engagement, and 6.3K loyalty signups over six months. Supported property openings with marketing consultations and ensured brand awareness. Managed brand custodianship including corporate and design guidelines and led partnerships with schools for brand-aligned programs. Oversaw a yearly budget of SGD1M and coordinated local marketing and share of voice uplift.
Assistant Manager, Marcom & Digital Marketing (SEA Cluster) at Frasers Hospitality Pte Ltd
February 28, 2022 - August 6, 2025Developed and submitted yearly marketing plans for the SEA cluster and supported cluster properties' marketing activities. Took responsibility for marketing communications and digital marketing in properties without dedicated personnel, including content creation, campaigns, social media, partnerships, and PR. Planned cluster tactical campaigns, corporate collateral and brand guidelines. Assisted with new property openings and managed crisis communications during COVID-19. Played a role in content migration during brand website updates.
Marketing Communications Manager at Hotel Jen Orchardgateway Singapore
October 31, 2018 - August 6, 2025Developed the yearly marketing plan and maintained the property website with SEO and SEM efforts to keep promotions relevant. Supported all departments in collateral needs and monitored competitive marketing activities. Developed press releases, media kits, and managed press and influencer relations. Negotiated brand partnerships, sponsorships, and co-branding with third parties. Led social media strategy, content creation, and advertising. Organized CSR activities for staff and guests.
Marketing Communications Manager at Six Senses Yao Noi
December 31, 2017 - August 6, 2025Managed yearly marketing planning, maintained the property website with SEO and SEM, and supported collateral production across departments. Created press releases and media kits targeted to specific markets and managed media and influencer relations working with PR agencies on market-specific strategies. Negotiated barter deals and sponsorships, collaborated with influencers and premium brands. Led social media strategy and content creation, and organized on-site events and team-building activities including small-scale weddings.
Marketing Manager at Naumi Hotels Pte Ltd
December 31, 2016 - August 6, 2025Planned marketing budget and built brand guidelines including collateral such as website, in-room collateral, advertisements, and EDM templates. Increased direct bookings through direct channels. Filed and won awards for the group. Created press releases and managed media interviews and influencer features. Collaborated with credit card companies and established promotions and sponsorships.
Assistant Marketing Manager (Pre-Opening Team) at The Club (Harry’s International Pte Ltd)
October 31, 2015 - August 6, 2025Planned the grand opening of the newly revamped hotel including brand guideline creation, budget planning, and integrated marketing communications across traditional and digital platforms. Developed SOPs, created collateral, and completed copywriting for menus, website, and compendiums. Coordinated media relations and influencer outreach and managed social media strategy and scheduling.
Marketing Communications Executive (Opening Team) at Capri by Fraser (Frasers Hospitality Pte Ltd)
February 28, 2015 - August 6, 2025Led major event management for openings and celebrations. Served as brand guardian developing integrated marketing communications including ATL and BTL campaigns. Established tie-ups with credit card companies and trade organizations. Managed media relations and social media scheduling via agencies. Initiated CSR partnerships and supported events with organizations such as Class 95 and HPB.
Assistant Manager (Advertising & Promotions) at United Engineers Developments Pte Ltd (UED)
June 30, 2012 - August 6, 2025Organized property openings and showflat launches. Strategized and executed marketing campaigns for diverse property types including retail, hospitality, residential, and commercial. Developed media plans and marketing collateral across print, online, social media, TV, and radio. Analysed campaign effectiveness and implemented cost-saving cross-marketing efforts. Coordinated with PR agencies in overseas markets.
Management Trainee (Franchise) at BreadTalk Pte Ltd
June 30, 2010 - August 6, 2025Maintained franchisee relationships and organized filing systems for intellectual property issues. Led documentation of company’s SOPs and planned branding manuals for the group.
Marketing Communications Manager at The Ascott Limited
November 30, 2024 - August 6, 2025Managed the brand transition of The Robertson House property ensuring alignment with the luxury Crest Collection brand. Led pre-opening efforts resulting in SGD 2.5M media coverage. Conceptualised and executed first F&B brand direction for the group, driving organic social media follower growth of 3% MOM. Filed for and secured multiple awards for the hotel and its F&B outlets. Developed collaborations with brands and influencers to enhance brand positioning. Oversaw timely budget submissions and managed allocated budgets.
lyf Brand & Operations Manager at The Ascott Limited
July 1, 2023 - August 6, 2025Planned and implemented market-specific brand activations for new properties achieving significant brand uplift. Executed global brand campaigns generating SGD 2.2M revenue with extensive impressions and engagement across four key markets. Supported new property openings with brand awareness and marketing plan consultation. Managed brand custodianship including corporate and design guideline updates. Developed partnerships with schools for brand-aligned programs and managed year-round budgets of SGD 1M.
Assistant Manager, Marcom & Digital Marketing (SEA Cluster) at Frasers Hospitality Pte Ltd
February 28, 2022 - August 6, 2025Planned yearly marketing plans and supported cluster property marketing activities. Led marketing communications and digital marketing for properties lacking personnel, including collateral creation, digital campaigns, social media, partnerships, and public relations. Executed corporate and cluster brand campaigns, developed corporate collateral, and supported new property openings. Managed loyalty programme communications and partner events to enhance brand awareness. Assisted in crisis communications and website content migration during COVID-19.
Marketing Communications Manager at Hotel Jen Orchardgateway Singapore
October 1, 2018 - August 6, 2025Developed and executed marketing and PR strategies including SEO, SEM, social media content and advertising. Managed collateral creation and competitor monitoring. Filed relevant awards and negotiated brand partnerships and influencer collaborations. Coordinated press releases, media kits, and media interviews. Planned and managed corporate social responsibility activities for staff and guests.
Marketing Communications Manager at Six Senses Yao Noi
December 1, 2017 - August 6, 2025Handled marketing plan submissions, website and promotions management, competitor tracking, and awards filing. Led public relations with press releases, media kits and influencer engagement jointly with PR agencies. Negotiated brand partnerships and hosted premium events with guest chefs. Managed social media strategy, content and advertising. Planned and executed resort events and local community engagements including team building and small weddings.
Marketing Manager at Naumi Hotels Pte Ltd
December 1, 2016 - August 6, 2025Planned marketing budgets and established brand guidelines and collateral including website and advertisements. Increased direct bookings through owned channels. Conceptualised press releases, managed media interviews, and coordinated with credit card companies and influencers for promotional tie-ups. Developed social media strategies and oversaw partnerships with established brands for features and exclusive offers. Filed and won awards for the group.
Assistant Marketing Manager (Pre-Opening Team) at The Club (Harry’s International Pte Ltd)
October 1, 2015 - August 6, 2025Planned grand opening of revamped hotel including building brand guidelines and managing pre-opening budget. Developed integrated communications across traditional and digital platforms. Created brand-aligned collateral and copy for menus, website, and compendium. Managed media interviews and press releases. Coordinated credit card promotions, media barter deals, influencer collaborations and planned social media schedules for agencies.
Marketing Communications Executive (Opening Team) at Capri by Fraser (Frasers Hospitality Pte Ltd)
February 28, 2015 - August 6, 2025Led major events including grand opening and anniversary celebrations. Collaborated with organisations for event execution and initiated CSR activities. Served as brand guardian developing integrated marketing communication programs. Coordinated ATL and BTL marketing with vendors and media. Filed for awards and established strategic partnerships. Managed media relations, PR releases and social media schedules with agencies.
Assistant Manager (Advertising & Promotions) at United Engineers Developments Pte Ltd (UED)
June 30, 2012 - August 6, 2025Organised property openings and showflat launches. Planned and executed marketing campaigns across retail, hospitality, residential and commercial divisions using various media channels. Produced marketing collaterals and analyzed campaign effectiveness. Implemented cost-saving cross-marketing initiatives. Coordinated with PR agency for overseas publicity.
Management Trainee (Franchise) at BreadTalk Pte Ltd
June 30, 2010 - August 6, 2025Maintained franchisee relationships and organized filing for trademarks and intellectual property. Documented Standard Operating Procedures for products and planned branding manual for the group.
Education
Bachelor of Business at Nanyang Business School
January 11, 2030 - June 1, 2009Bachelor of Business at Nanyang Business School
January 11, 2030 - June 1, 2009Qualifications
Digital Marketing Course by General Assembly
June 1, 2021 - August 6, 2025Diploma in Revenue Management by ehotelier
January 1, 2023 - August 6, 2025Digital Marketing Course by General Assembly
June 1, 2021 - August 6, 2025Diploma in Revenue Management by ehotelier
January 1, 2023 - August 6, 2025Industry Experience
Travel & Hospitality, Real Estate & Construction, Professional Services, Media & Entertainment, Retail, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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