Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Shilpi Ravat. I’m a results-driven performance marketer with 7+ years of hands-on experience planning and scaling multi-channel campaigns for ecommerce brands. I excel at building data-driven growth programs, optimizing ROAS, and coordinating end-to-end campaigns across Google, Meta, and TikTok, with a track record of increasing revenue and efficiency across markets in India and globally. I specialize in strategy, testing, and execution—leveraging audience segmentation, creative testing, and attribution insights to drive sustainable growth. I’ve led campaigns for 200+ clients across industries (fashion, beauty, education, tech, travel, and more), managed large ad budgets, and built scalable processes that improve funnel performance and profitability.…Hi, I’m Shilpi Ravat. I’m a results-driven performance marketer with 7+ years of hands-on experience planning and scaling multi-channel campaigns for ecommerce brands. I excel at building data-driven growth programs, optimizing ROAS, and coordinating end-to-end campaigns across Google, Meta, and TikTok, with a track record of increasing revenue and efficiency across markets in India and globally. I specialize in strategy, testing, and execution—leveraging audience segmentation, creative testing, and attribution insights to drive sustainable growth. I’ve led campaigns for 200+ clients across industries (fashion, beauty, education, tech, travel, and more), managed large ad budgets, and built scalable processes that improve funnel performance and profitability.

Shilpi Ravat

Digital Marketer, Growth Marketer, Marketing Strategist, +4





Hi, I’m Shilpi Ravat. I’m a results-driven performance marketer with 7+ years of hands-on experience planning and scaling multi-channel campaigns for ecommerce brands. I excel at building data-driven growth programs, optimizing ROAS, and coordinating end-to-end campaigns across Google, Meta, and TikTok, with a track record of increasing revenue and efficiency across markets in India and globally. I specialize in strategy, testing, and execution—leveraging audience segmentation, creative testing, and attribution insights to drive sustainable growth. I’ve led campaigns for 200+ clients across industries (fashion, beauty, education, tech, travel, and more), managed large ad budgets, and built scalable processes that improve funnel performance and profitability.…Hi, I’m Shilpi Ravat. I’m a results-driven performance marketer with 7+ years of hands-on experience planning and scaling multi-channel campaigns for ecommerce brands. I excel at building data-driven growth programs, optimizing ROAS, and coordinating end-to-end campaigns across Google, Meta, and TikTok, with a track record of increasing revenue and efficiency across markets in India and globally. I specialize in strategy, testing, and execution—leveraging audience segmentation, creative testing, and attribution insights to drive sustainable growth. I’ve led campaigns for 200+ clients across industries (fashion, beauty, education, tech, travel, and more), managed large ad budgets, and built scalable processes that improve funnel performance and profitability.

Available to hire

Hi, I’m Shilpi Ravat. I’m a results-driven performance marketer with 7+ years of hands-on experience planning and scaling multi-channel campaigns for ecommerce brands. I excel at building data-driven growth programs, optimizing ROAS, and coordinating end-to-end campaigns across Google, Meta, and TikTok, with a track record of increasing revenue and efficiency across markets in India and globally.

I specialize in strategy, testing, and execution—leveraging audience segmentation, creative testing, and attribution insights to drive sustainable growth. I’ve led campaigns for 200+ clients across industries (fashion, beauty, education, tech, travel, and more), managed large ad budgets, and built scalable processes that improve funnel performance and profitability.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Performance Marketing Manager at Tidal Digital

August 1, 2024 - October 20, 2025

End-to-end digital advertising for international trade shows across the Middle East, Europe, and Southeast Asia, driving awareness, registrations and qualified leads for major events (ITE Group). Managed budgets up to $65,000 on Google Ads and $10,000 on Meta Ads, implemented profit-focused campaign structures, and delivered weekly performance reports.

Campaign Manager at Tatvic Analytics

April 1, 2020 - September 30, 2021

Launched and managed app-install campaigns on Facebook/Google Ads in a funnel approach to drive app installs and registrations for various client brands; led weekly client calls, prepared performance reports, and optimized CPC/ROAS with data-driven insights.

Performance Marketing Consultant at HF Journey (Premium Leather Footwear)

February 1, 2024 - January 31, 2025

Improved ROAS from 2.5x to 4x within one month by conducting in-depth account audits, identifying performance gaps, and executing quick-wins; managed paid campaigns for a premium footwear client.

Digital Marketing Manager at Analytics Live

October 1, 2022 - January 31, 2024

Led multi-channel digital marketing programs; audience segmentation; ROAS optimization; cross-channel attribution; ongoing optimization and reporting.

Freelance Performance Marketing Consultant at HFJ Journey (Premium Leather Footwear) / Various Clients

February 1, 2023 - January 31, 2025

Drove paid campaigns across Meta and Google Ads; implemented data-driven optimization, creative testing, and client-facing reporting to improve ROI.

Growth/Performance Marketing Manager at 7 Yards Media

June 1, 2024 - March 1, 2025

Led ecommerce growth campaigns; scaled ROAS across Meta, Google Ads and TikTok; built landing pages and assets; managed monthly ad budgets.

Marketing Manager at 7 Yards Media

June 1, 2024 - March 1, 2025

Led end-to-end digital marketing campaigns for ecommerce clients, including Google Ads, Meta Ads, and TikTok, with a focus on ROAS optimization. Built data-driven testing frameworks, landing page optimization, and creative testing to drive growth. Managed monthly ad budgets across Meta, Google Ads, and TikTok and collaborated with creative and analytics teams to achieve measurable revenue gains.

Marketing Consultant at Indian Imitation Jewelry Brand (Freelance)

January 1, 2024 - April 1, 2024

Developed and executed multi-channel demand generation and branding strategies for an Indian imitation jewelry brand, including paid social and search campaigns; improved ROAS; implemented creative testing; delivered monthly performance reports to stakeholders.

Marketing Consultant at USA Based Seafood Brand (Freelance)

March 1, 2023 - January 1, 2024

Designed and managed ecommerce-led marketing programs for a US-based seafood brand, coordinating with ecommerce clients and campaign partners across Meta and Google Ads; built audience segments and CRM workflows; optimized campaigns to drive qualified leads and sales.

Digital Marketing Intern at Freelance

February 1, 2018 - April 1, 2018

Gained foundational exposure to digital marketing, including social media, content strategy, and basic ROAS optimization; supported client campaigns across fashion, beauty, and education sectors.