I’m a senior content writer and research-focused SEO professional with 3+ years of experience creating B2B SaaS content that’s optimized for search intent and business outcomes. I specialize in SEO & GEO-optimized articles, SERP and competitor research, and technical writing that helps companies improve visibility, rankings, and lead generation. I combine detailed due diligence with hands-on optimization: I conduct keyword, SERP, and competitor analysis, complete research dossiers, and produce well-structured on-page SEO content. I’ve published 842+ SEO/GEO articles for 33 clients across 28 industries, and I also have experience in content editing, proofreading, and supporting content teams with QA and editorial feedback.

Shinie Esther

I’m a senior content writer and research-focused SEO professional with 3+ years of experience creating B2B SaaS content that’s optimized for search intent and business outcomes. I specialize in SEO & GEO-optimized articles, SERP and competitor research, and technical writing that helps companies improve visibility, rankings, and lead generation. I combine detailed due diligence with hands-on optimization: I conduct keyword, SERP, and competitor analysis, complete research dossiers, and produce well-structured on-page SEO content. I’ve published 842+ SEO/GEO articles for 33 clients across 28 industries, and I also have experience in content editing, proofreading, and supporting content teams with QA and editorial feedback.

Available to hire

I’m a senior content writer and research-focused SEO professional with 3+ years of experience creating B2B SaaS content that’s optimized for search intent and business outcomes. I specialize in SEO & GEO-optimized articles, SERP and competitor research, and technical writing that helps companies improve visibility, rankings, and lead generation.

I combine detailed due diligence with hands-on optimization: I conduct keyword, SERP, and competitor analysis, complete research dossiers, and produce well-structured on-page SEO content. I’ve published 842+ SEO/GEO articles for 33 clients across 28 industries, and I also have experience in content editing, proofreading, and supporting content teams with QA and editorial feedback.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Advanced
Tamil
Fluent
German
Intermediate

Work Experience

Content Marketing Specialist at GetMyUni
October 1, 2024 - June 30, 2026
Collaborated with Customer Success Managers on client-specific content writing strategies; mentored 10+ junior writers through QA and editorial feedback. Published 700+ news articles related to higher education, admissions, exams, scholarships, policies, and institutional announcements. Produced SEO blog and educational content, using keyword research, competitor analysis, and on-page SEO to improve search performance; edited junior writer content for accuracy, readability, SEO best practices, and brand consistency.
SEO & GEO Optimization Due Diligence Research Content Marketing Analyst (Wealth Intelligence) / Senior Content Writer
January 1, 2024 - June 30, 2026
Conducted keyword research, SERP and competitor analysis, and search-intent optimization to improve visibility, rankings, and lead generation. Completed 180+ due diligence research dossiers and compiled findings using secondary research such as annual reports, SEC filings, financial statements, corporate registries, and public databases. Produced 842+ SEO & GEO optimized articles for 33 clients across 28 industries, including industrial manufacturing, legal tech, health tech, fintech, and e-commerce; handled technical writing, editing, proofreading, and on-page SEO.
Content Marketing Specialist at GetMyUni
July 20, 2023 - August 20, 2021
Produced and edited education-focused web content and managed SEO best practices. (Dates reflect the resume’s partial timeline segments.)
Content Marketing Specialist at GetMyUni (EdTech)
March 20, 2023 - March 20, 2024
Collaborated with Customer Success Managers to support client-specific content writing strategies. Mentored 10+ junior writers through QA and editorial feedback, and edited content for accuracy, readability, SEO best practices, and brand consistency. Published 700+ news articles on higher education topics including admissions, exams, policies, scholarships, and institutional announcements. Produced SEO blogs and educational content using keyword research, competitor analysis, and on-page SEO to improve search performance.
Content Marketing Specialist at GetMyUni (EdTech)
July 20, 2021 - August 20, 2021
Edited and supported SEO-focused content creation for educational and news formats, improving accuracy, SEO alignment, and editorial consistency. Contributed to ongoing production and optimization efforts through keyword research and on-page SEO practices.
Technical Writer Intern at White Panda
January 1, 2020 - January 1, 2020
Worked on technical writing tasks as an intern.
Content Writer Intern at Sukuto Travel
January 1, 2020 - January 1, 2021
Created travel-related content as an intern, supporting content writing and basic editorial tasks.
Technical Writing Intern at White Panda
January 1, 2020 - Present
Performed technical writing tasks as part of an internship program (per internship listing).
Content Writing Intern at Suku to Travel
January 1, 2020 - Present
Assisted with content writing for travel-related materials (per internship listing).
Content Writer Intern at Ladakh Gateway Travel
January 1, 2019 - January 1, 2019
Produced destination and travel content as an intern, supporting content writing deliverables.
Tourism Research Intern at Ladakh Gateway Travel
January 1, 2019 - Present
Supported travel/tourism research and contributed to content writing related to travel experiences (per internship listing).

Education

MBA, Tourism and Travel Management at Pondicherry University
January 1, 2020 - January 1, 2020
Bachelor of Arts (B.A.) in French at Bharathidasan Government College
January 1, 2014 - January 1, 2017
Certification in Apparel Merchandising & Manufacturing Technology at National Institute of Fashion Technology (NIFT), Bengaluru
January 1, 2017 - January 1, 2018
MBA, Tourism and Travel Management at Pondicherry University
January 1, 2020 - January 1, 2020
Bachelor of Arts (B.A.) in French at Bharathidasan Government College
January 1, 2014 - January 1, 2017
Certification in Apparel Merchandising & Manufacturing Technology at National Institute of Fashion Technology (NIFT), Bengaluru
January 1, 2017 - January 1, 2018
at St. Joseph of Cluny High School
January 1, 2014 - January 1, 2014

Qualifications

Certification in Apparel Merchandising & Manufacturing Technology (NIFT)
January 1, 2017 - January 1, 2018

Industry Experience

Education, Financial Services, Media & Entertainment, Manufacturing, Healthcare, Professional Services, Software & Internet, Travel & Hospitality