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I'm Shireen Lim, a Digital Performance Marketing Manager with over 9 years of experience driving data-driven marketing strategies and managing client relationships across digital channels. I partner with B2B and B2C clients across education, beauty, e-commerce, technology, lifestyle, photography, and healthcare, translating business objectives into actionable full-funnel campaigns. My strengths include paid media strategy, marketing analytics, and technical tracking, with hands-on experience across Google Ads, YouTube, Meta (Facebook/Instagram), LinkedIn, TikTok, and Xiaohongshu. I enjoy bridging the gap between technical execution and strategic business outcomes, and I lead cross-functional teams to deliver seamless campaigns.…I'm Shireen Lim, a Digital Performance Marketing Manager with over 9 years of experience driving data-driven marketing strategies and managing client relationships across digital channels. I partner with B2B and B2C clients across education, beauty, e-commerce, technology, lifestyle, photography, and healthcare, translating business objectives into actionable full-funnel campaigns. My strengths include paid media strategy, marketing analytics, and technical tracking, with hands-on experience across Google Ads, YouTube, Meta (Facebook/Instagram), LinkedIn, TikTok, and Xiaohongshu. I enjoy bridging the gap between technical execution and strategic business outcomes, and I lead cross-functional teams to deliver seamless campaigns.

Shireen Lim

Digital Marketer, Marketing Strategist, Performance Marketer, +6

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I'm Shireen Lim, a Digital Performance Marketing Manager with over 9 years of experience driving data-driven marketing strategies and managing client relationships across digital channels. I partner with B2B and B2C clients across education, beauty, e-commerce, technology, lifestyle, photography, and healthcare, translating business objectives into actionable full-funnel campaigns. My strengths include paid media strategy, marketing analytics, and technical tracking, with hands-on experience across Google Ads, YouTube, Meta (Facebook/Instagram), LinkedIn, TikTok, and Xiaohongshu. I enjoy bridging the gap between technical execution and strategic business outcomes, and I lead cross-functional teams to deliver seamless campaigns.…I'm Shireen Lim, a Digital Performance Marketing Manager with over 9 years of experience driving data-driven marketing strategies and managing client relationships across digital channels. I partner with B2B and B2C clients across education, beauty, e-commerce, technology, lifestyle, photography, and healthcare, translating business objectives into actionable full-funnel campaigns. My strengths include paid media strategy, marketing analytics, and technical tracking, with hands-on experience across Google Ads, YouTube, Meta (Facebook/Instagram), LinkedIn, TikTok, and Xiaohongshu. I enjoy bridging the gap between technical execution and strategic business outcomes, and I lead cross-functional teams to deliver seamless campaigns.

Available to hire

I’m Shireen Lim, a Digital Performance Marketing Manager with over 9 years of experience driving data-driven marketing strategies and managing client relationships across digital channels.

I partner with B2B and B2C clients across education, beauty, e-commerce, technology, lifestyle, photography, and healthcare, translating business objectives into actionable full-funnel campaigns. My strengths include paid media strategy, marketing analytics, and technical tracking, with hands-on experience across Google Ads, YouTube, Meta (Facebook/Instagram), LinkedIn, TikTok, and Xiaohongshu. I enjoy bridging the gap between technical execution and strategic business outcomes, and I lead cross-functional teams to deliver seamless campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Chinese

Advanced

Work Experience

Digital Performance Marketing Manager at Visibiliti Pte. Ltd.

January 1, 2023 - Present

Serve as the primary point of contact for multiple client accounts, building relationships and ensuring marketing strategies align with business objectives. Lead client-facing strategy discussions and performance reviews, presenting campaign results, optimization recommendations, and growth opportunities to stakeholders and decision makers. Develop and propose data-driven digital marketing strategies to improve lead generation, customer acquisition, and marketing ROI. Manage the end-to-end lifecycle of paid media campaigns across search and social platforms, from planning and implementation to optimization and reporting.

Assistant Manager, Performance Digital Marketing at Visibiliti Pte. Ltd.

January 1, 2021 - December 1, 2022

Supported leadership in managing a team of performance marketing specialists and ensuring successful delivery of campaigns across multiple client accounts. Assisted in developing data-driven marketing strategies aligned with clients’ business goals and campaign objectives. Acted as a key liaison between clients and internal teams, ensuring clear communication on campaign performance, timelines, and deliverables. Conducted campaign analysis and identified optimization opportunities to improve conversion performance and ROI. Presented campaign insights and recommendations to clients and internal stakeholders. Managed campaign budgets and monitored performance metrics to ensure cost efficiency and maximize results. Mentored junior team members and supported their development in campaign management and performance analysis.

Senior Performance Digital Marketing Strategist at Visibiliti Pte. Ltd.

January 1, 2018 - December 1, 2021

Planned and executed multi-channel digital advertising campaigns across paid search and social platforms. Conducted in-depth campaign performance analysis and implemented strategic optimizations to improve conversions and ROI. Developed performance reports and communicated campaign insights to internal teams and clients. Managed keyword research, audience targeting, and bidding strategy optimization to improve campaign efficiency. Collaborated with creative and development teams to ensure campaigns aligned with broader marketing strategies. Contributed insights and recommendations to support campaign strategy planning.

Digital Performance Marketing Strategist at Visibiliti Pte. Ltd.

August 1, 2016 - December 1, 2017

Managed day-to-day execution of paid digital campaigns across search and social advertising platforms. Conducted keyword research, audience segmentation, and ad creation to support campaign performance objectives. Monitored campaign metrics and implemented adjustments to improve engagement, traffic, and conversion rates. Prepared campaign reports and assisted in analyzing marketing performance data. Supported campaign launches and ongoing optimization in collaboration with internal teams.