Shireen Lim

Served as primary point of contact for multiple client accounts, building strong relationships and aligning marketing strategy with business objectives. Led client-facing strategy discussions and performance reviews, presenting campaign results, optimization recommendations, and growth opportunities to stakeholders and decision-makers. Developed data-driven digital marketing strategies to improve lead generation, customer acquisition, and marketing ROI. Managed end-to-end paid media campaign lifecycle across search and social platforms, from planning and implementation to optimization and reporting.

Serve as the primary point of contact for multiple client accounts, building relationships and ensuring marketing strategies align with business objectives. Lead client-facing strategy discussions and performance reviews, presenting campaign results, optimization recommendations, and growth opportunities to stakeholders and decision makers. Develop and propose data-driven digital marketing strategies to improve lead generation, customer acquisition, and marketing ROI. Manage the end-to-end lifecycle of paid media campaigns across search and social platforms, from planning and implementation to optimization and reporting.

Supported leadership in managing a team of performance marketing specialists to ensure successful multi-client campaign delivery. Helped develop data-driven marketing strategies aligned with clients’ business goals and campaign objectives. Acted as a key liaison between clients and internal teams, ensuring clear communication of campaign performance, timelines, and deliverables. Conducted campaign analysis to identify optimization opportunities to improve conversion performance and ROI, and presented insights and recommendations to clients and internal stakeholders. Managed campaign budgets and monitored performance metrics for cost efficiency and improved campaign results, while mentoring junior team members.