Multidisciplinary designer and creative lead with 6+ years of experience shaping brand identity, packaging, and visual storytelling for fast-moving consumer brands. Rooted in asking “why first,” building concepts that translate into cohesive visual systems across products, campaigns, and experiences. Fluent between design and direction, often leading end-to-end projects from idea to execution. Known for tactile, detail-driven visuals with clarity and scalability, focusing on intentional work that holds up in real-world production constraints.

Multidisciplinary Designer

Multidisciplinary designer and creative lead with 6+ years of experience shaping brand identity, packaging, and visual storytelling for fast-moving consumer brands. Rooted in asking “why first,” building concepts that translate into cohesive visual systems across products, campaigns, and experiences. Fluent between design and direction, often leading end-to-end projects from idea to execution. Known for tactile, detail-driven visuals with clarity and scalability, focusing on intentional work that holds up in real-world production constraints.

Available to hire

Multidisciplinary designer and creative lead with 6+ years of experience shaping brand identity, packaging, and visual storytelling for fast-moving consumer brands. Rooted in asking “why first,” building concepts that translate into cohesive visual systems across products, campaigns, and experiences.

Fluent between design and direction, often leading end-to-end projects from idea to execution. Known for tactile, detail-driven visuals with clarity and scalability, focusing on intentional work that holds up in real-world production constraints.

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Language

Work Experience

Creative Lead / Designer at Vocca Chocolate (as listed)
July 1, 2025 - Present
Lead Designer at Vocca UAE
July 1, 2025 - Present
Lead design for Netflix collaborations and handle and manage at team of 3 people as their lead
Creative Lead / Senior Designer (visual direction, packaging, campaigns, end-to-end design) at Vocca (Goosebumps Store)
June 1, 2022 - July 1, 2025
Led end-to-end design for Goosebumps, including packaging, campaign concepts, and visual storytelling across multiple product lines. Drew and aligned creative direction while maintaining consistency within production constraints. Mentored junior designers and collaborated cross-functionally to deliver high-quality outputs in a fast-moving environment. Served as the sole illustrator for 3 issues of a 60-page comic book series, handling layouts, grids, storyboarding, inking, coloring, and editing for a fully owned remote project.
Design Lead / Senior Designer (as implied) at Goosebumps Store
June 1, 2022 - June 1, 2025
Owned end-to-end design for Goosebumps, leading packaging, campaigns, and visual storytelling across multiple product lines. Spearheaded visual direction and maintained consistency while working within real-world production constraints. Mentored junior designers and collaborated with cross-functional teams to deliver high-quality outputs in a fast-moving environment.
Social Media Intern at Climate Survival Solutions (as listed)
October 1, 2019 - February 1, 2020
Artist & Social Media Management (Trivia / Tria ce Entertainment) at Tria ce Entertainment
February 1, 2019 - January 1, 2020
Handled artist and social media management responsibilities, supporting promotion and content coordination during the tenure with the entertainment team.
Assistant Content Producer (BTS) at Good Newwz / Dharma Productions & Fox Star Studios
February 1, 2019 - February 1, 2020
Provided BTS support as Assistant Content Producer on Good Newwz with Dharma Productions & Fox Star Studios, supporting production content needs and assisting on related deliverables.
Assistant Content Producer (BTS) at Dharma Productions & Fox Star Studios / Chhapaak (as listed)
February 1, 2019 - January 1, 2020
Assistant content producer (BTS) on Good Newwz with Dharma Productions & Fox Star Studios; also worked on Chhapaak with Meghna Gulzar.
Social Media Marketing Intern (Bottline Media) at Bottline Media Pvt Ltd
February 1, 2018 - October 1, 2018
Worked as a Social Media Marketing Intern with hands-on exposure to artist and celebrity management. Managed press kits, promotions, and on-ground coordination for The Vamps and HRVY during their India tours across Mumbai and Pune.
Artist & Social Media Management at Bottomline Media
February 1, 2018 - October 1, 2018
Worked in social media marketing with hands-on exposure to artist and celebrity management. Managed press kits, promotions, and on-ground coordination for The Vamps and HRVY during their India tours across Mumbai and Pune.

Education

at St. Andrew's College
January 11, 2030 - July 31, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Education, Retail, Professional Services