Available to hire
Hi, I’m Shirin, a dynamic Social Media Marketing professional with over 5 years of experience. I’ve managed ad campaigns across platforms like LinkedIn, Facebook, Pinterest, Twitter, Snap, and TikTok. I enjoy working in teams and thrive in fast-paced environments where adaptability and quick learning are key.
My passion lies in crafting effective digital marketing strategies that not only increase brand awareness but also boost customer engagement and deliver measurable business outcomes. I’m always eager to leverage my skills and experience to help businesses grow through impactful advertising solutions.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Tamil
Fluent
Hindi
Beginner
Work Experience
Paid Social Specialist at Assembly Global
December 31, 2024 - July 31, 2025Managed paid social media campaigns, optimizing budget allocation for maximum ROI. Enhanced strategic planning through probability forecasts. Monitored social media metrics to evaluate campaign performance. Increased client satisfaction by providing specialized support and advice. Developed marketing campaigns leveraging social media tactics and data insights. Planned, created, and executed advertisement strategies to achieve targets. Monitored project budgets to maintain financial alignment. Conducted detailed assessments highlighting successes and opportunities for growth. Monitored advertisement effectiveness across various social media channels and reported findings. Developed strategic solutions for effective customer service in a team environment. Carried out day-to-day duties accurately and efficiently. Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
Campaign Analyst at Conde Nast
July 31, 2022 - July 31, 2025Increased brand awareness by developing and implementing creative social media campaigns. Boosted customer engagement with regular, interactive posts on various social media platforms. Conducted market research to understand consumer behavior and preferences. Analyzed website traffic data for better targeting of social media adverts. Managed a variety of social media accounts ensuring consistent tone of voice across all platforms. Utilized Google Analytics for tracking performance of various digital marketing campaigns. Devised comprehensive reports on campaign performance for senior management review. Maximized Return On Ad Spend (ROAS) by conducting audience testing, market analysis, and optimizing digital campaign performance. Generated quarterly business review and annual reporting presentations for clients.
Social Media Marketing Analyst at Paragon Dentsu Aegis Network
July 31, 2021 - July 31, 2025Successfully delivered on tasks within tight deadlines. Managed and created campaigns in LinkedIn Marketing. Optimized campaigns with respect to the objectives and metrics. Prepared performance reporting for the campaigns on a weekly, monthly, quarterly, and yearly basis. Prepared Quarterly Business Review and annual reporting presentations for the client. Provided quality assurance for all the processes in LinkedIn advertising.
Education
High School Diploma at Velammal Matriculation Higher Secondary School, Chennai, Tamil Nadu
March 1, 2012 - March 31, 2014Bachelor Of Technology at Aalim Muhammed Salegh College Of Engineering, Chennai, Tamil Nadu
August 1, 2015 - May 31, 2019Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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