SF

Shirin Fathima Majith

Available to hire

Hi, I'm Shirin, a dynamic Social Media Marketing professional with over 5 years of experience. I've managed ad campaigns across platforms like LinkedIn, Facebook, Pinterest, Twitter, Snap, and TikTok.

About

Hi, I’m Shirin, a dynamic Social Media Marketing professional with over 5 years of experience. I’ve managed ad campaigns across platforms like LinkedIn, Facebook, Pinterest, Twitter, Snap, and TikTok. I enjoy working in teams and thrive in fast-paced environments where adaptability and quick learning are key.

My passion lies in crafting effective digital marketing strategies that not only increase brand awareness but also boost customer engagement and deliver measurable business outcomes. I’m always eager to leverage my skills and experience to help businesses grow through impactful advertising solutions.

  • 4 years' experience
  • Joined July 2025

Languages

  • EnglishAdvanced
  • TamilFluent
  • HindiBeginner

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Software & Internet
  • Other

Work experience

Paid Social Specialist · Assembly GlobalDec 2024 – Jul 2025 · 8 mos

Managed paid social media campaigns, optimizing budget allocation for maximum ROI. Enhanced strategic planning through probability forecasts. Monitored social media metrics to evaluate campaign performance. Increased client satisfaction by providing specialized support and advice. Developed marketing campaigns leveraging social media tactics and data insights. Planned, created, and executed advertisement strategies to achieve targets. Monitored project budgets to maintain financial alignment. Conducted detailed assessments highlighting successes and opportunities for growth. Monitored advertisement effectiveness across various social media channels and reported findings. Developed strategic solutions for effective customer service in a team environment. Carried out day-to-day duties accurately and efficiently. Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.

Campaign Analyst · Conde NastJul 2022 – Jul 2025 · 3 yrs 1 mo

Increased brand awareness by developing and implementing creative social media campaigns. Boosted customer engagement with regular, interactive posts on various social media platforms. Conducted market research to understand consumer behavior and preferences. Analyzed website traffic data for better targeting of social media adverts. Managed a variety of social media accounts ensuring consistent tone of voice across all platforms. Utilized Google Analytics for tracking performance of various digital marketing campaigns. Devised comprehensive reports on campaign performance for senior management review. Maximized Return On Ad Spend (ROAS) by conducting audience testing, market analysis, and optimizing digital campaign performance. Generated quarterly business review and annual reporting presentations for clients.

Social Media Marketing Analyst · Paragon Dentsu Aegis NetworkJul 2021 – Jul 2025 · 4 yrs 1 mo

Successfully delivered on tasks within tight deadlines. Managed and created campaigns in LinkedIn Marketing. Optimized campaigns with respect to the objectives and metrics. Prepared performance reporting for the campaigns on a weekly, monthly, quarterly, and yearly basis. Prepared Quarterly Business Review and annual reporting presentations for the client. Provided quality assurance for all the processes in LinkedIn advertising.

Education

High School Diploma · Velammal Matriculation Higher Secondary School, Chennai, Tamil Nadu2012 – 2014
Bachelor Of Technology · Aalim Muhammed Salegh College Of Engineering, Chennai, Tamil Nadu2015 – 2019

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