Account Manager at Beiersdorf
February 1, 2024 - December 31, 2025Key Accounts Manager – BEIERSDORF - 08 January 2024 - Current
• National Account Management of the following accounts:
o Woolworths
o Foschini
o Retailability
o Ackermans
o PEP
o Afrobeauty:
Rhythm City
Cosmetic Connection
Araia
Manhattan Cosmetics
Beauty World
Provide effective co-ordination of sales planning, trade investments, relevant NPD and Re-launches between Sales and Customer Marketing ensuring the achievement of brand and customer short- and long-term objectives.
Sales Targets – accurate forecasting informed by trends, promotional activity, ROS, customer stock holding and monthly Net Sales target achievement.
Customer Meetings:
- Plan and set up meetings with the relevant customer contacts.
- Prepare monthly & quarterly customer reviews with analysis and recommendations to address risks and opportunities.
- Document clear actions and discussion points in customer contact report which must be filed.
Activities:
- Negotiate customer activities, deals and promotional confirmations in compliance with the agreed ABP signed off at the beginning of each year.
- Control and monitor co-op spend and discounts in line with TTC guidelines.
- Ensure monthly accrual of discounts and spend, in line with monthly forecasting.
Assortment:
- Ensure that all agreed sku’s are listed, always ranged and available on shelf.
- Monthly distribution /availability reviews at DC and store level monitoring.
NPD’s:
- Launch NPDs to customers appropriately to ensure that products get listed and ranged across all relevant, targeted stores in a timely and efficient manner.
Price Increases:
- Ensure that PI are introduced to customers appropriately to ensure that pricing is accepted and facilitated in a timely and efficient manner.
Pricing:
- I am responsible for the implementation within account responsibility of the RSA BDF Pricelist, trading terms and the financial consequences accompanied by the relevant documentation thereof.
- It is my responsibility to liaise with Customer Services department on issues relating to order processing and management, any pricing discrepancies, DC infill rate tracking, Managing Out of Stock issues and ultimately finding the correct resolution of any related issues.
Administration:
- I ensure that all information relating to the accounts I am responsible for is clearly filed electronically on the BDF Shared drive and that these are up to date as all times.
Trading Terms:
- I negotiate Trading Terms with customers appropriately to ensure agreements are reached within the BDF trading term parameters.
- I facilitate the signing off process as per the set parameters accordingly.
Collaboration:
- Together with the broader Sales team, I create and implement an annual customer account plan that ensures the delivery of brand, category, and customer specific objectives, whilst ensuring the delivery of agreed sales, profit, pricing, and distribution targets.
Reason for leaving: Company Changes/ Restructuring