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I’m Shirley Welton, a storyteller and SEO-focused copywriter who creates compelling website and marketing content that helps brands and events connect with people’s aspirations and experiences. I’ve spent over a decade turning ideas into optimised copy, engaging digital content, and conversion-driven messaging. I work across the full creative and digital stack—writing, web design, graphic and video creation, podcasts, email and social campaigns, and even VR/360 content—so every project feels cohesive, polished, and built to perform.…I’m Shirley Welton, a storyteller and SEO-focused copywriter who creates compelling website and marketing content that helps brands and events connect with people’s aspirations and experiences. I’ve spent over a decade turning ideas into optimised copy, engaging digital content, and conversion-driven messaging. I work across the full creative and digital stack—writing, web design, graphic and video creation, podcasts, email and social campaigns, and even VR/360 content—so every project feels cohesive, polished, and built to perform.

Shirley Welton

Copywriter, Web Designer, SEO Expert, +1

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I’m Shirley Welton, a storyteller and SEO-focused copywriter who creates compelling website and marketing content that helps brands and events connect with people’s aspirations and experiences. I’ve spent over a decade turning ideas into optimised copy, engaging digital content, and conversion-driven messaging. I work across the full creative and digital stack—writing, web design, graphic and video creation, podcasts, email and social campaigns, and even VR/360 content—so every project feels cohesive, polished, and built to perform.…I’m Shirley Welton, a storyteller and SEO-focused copywriter who creates compelling website and marketing content that helps brands and events connect with people’s aspirations and experiences. I’ve spent over a decade turning ideas into optimised copy, engaging digital content, and conversion-driven messaging. I work across the full creative and digital stack—writing, web design, graphic and video creation, podcasts, email and social campaigns, and even VR/360 content—so every project feels cohesive, polished, and built to perform.

Available to hire

I’m Shirley Welton, a storyteller and SEO-focused copywriter who creates compelling website and marketing content that helps brands and events connect with people’s aspirations and experiences. I’ve spent over a decade turning ideas into optimised copy, engaging digital content, and conversion-driven messaging.

I work across the full creative and digital stack—writing, web design, graphic and video creation, podcasts, email and social campaigns, and even VR/360 content—so every project feels cohesive, polished, and built to perform.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Advanced

Work Experience

Web Designer at JGS

August 1, 2024 - Present

Designed and created the JGS website, including writing optimised copy for the site. Manage the website on an ongoing basis, including regular updates and additional content creation as required.

Web Designer at Ready For The Gate C.I.C

June 1, 2024 - Present

Designed and created the website for Ready For The Gate, including writing optimised copy for the site. Manage the website on an ongoing basis, including regular updates and additional content creation as required.

Digital Developer and Content Creation Marketing Manager at Construction Health & Safety Group

May 1, 2021 - January 31, 2023

Created and then expanded CHSG’s digital content and marketing: set up a podcast and produced episodes (recorded guests), created graphics and sound bites, filmed monthly meetings and uploaded videos to the members area, and produced 360 footage with VR training headsets. Developed promotional videos, graphics, marketing materials, infographics; managed social media and email campaigns; designed logos and assets; and expanded the website to include a members area, WooCommerce store, and an active blog.

Freelance Copywriter at Stickyeyes Ltd

January 1, 2021 - Present

Write optimised product descriptions, blog posts, articles, FAQs, and web copy for multiple global brands and international markets. Projects include use of specific SEO keywords, meta text, CTAs, and modifiers, delivered to specified deadlines. Audiences include America and Australia; industries span Health & Beauty, Wellness, Travel, Leisure, Business, Tech, Media, and Automotive.

Web Designer at Construction Health & Safety Group

June 1, 2019 - January 31, 2023

Designed and created the Construction Health & Safety Group website, including a membership area and a WooCommerce store. Wrote optimised copy, set up the CRM platform and email marketing connected to the website, and managed the site end-to-end (new content, landing pages, and updating graphics). One landing page created reached 1k hits on the day it went live.