Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Performance Marketing Specialist with 10+ years of experience driving high-ROI paid advertising strategies across Google Ads, Meta Ads, Instagram, Snapchat, TikTok, and Google Analytics. I’ve scaled campaigns for e-commerce and automotive brands, managed daily budgets up to USD 8K, and optimized performance across MENA markets. I excel at budget optimization, conversion growth, cross-channel campaign management, and data-driven decision-making. I enjoy collaborating with creative teams to optimize landing pages and improve CTR, and I’m ready to relocate to Dubai for new opportunities.…I am a Performance Marketing Specialist with 10+ years of experience driving high-ROI paid advertising strategies across Google Ads, Meta Ads, Instagram, Snapchat, TikTok, and Google Analytics. I’ve scaled campaigns for e-commerce and automotive brands, managed daily budgets up to USD 8K, and optimized performance across MENA markets. I excel at budget optimization, conversion growth, cross-channel campaign management, and data-driven decision-making. I enjoy collaborating with creative teams to optimize landing pages and improve CTR, and I’m ready to relocate to Dubai for new opportunities.

Karanam Shiva

PPC Manager, Digital Marketer, Marketing Strategist, +2





I am a Performance Marketing Specialist with 10+ years of experience driving high-ROI paid advertising strategies across Google Ads, Meta Ads, Instagram, Snapchat, TikTok, and Google Analytics. I’ve scaled campaigns for e-commerce and automotive brands, managed daily budgets up to USD 8K, and optimized performance across MENA markets. I excel at budget optimization, conversion growth, cross-channel campaign management, and data-driven decision-making. I enjoy collaborating with creative teams to optimize landing pages and improve CTR, and I’m ready to relocate to Dubai for new opportunities.…I am a Performance Marketing Specialist with 10+ years of experience driving high-ROI paid advertising strategies across Google Ads, Meta Ads, Instagram, Snapchat, TikTok, and Google Analytics. I’ve scaled campaigns for e-commerce and automotive brands, managed daily budgets up to USD 8K, and optimized performance across MENA markets. I excel at budget optimization, conversion growth, cross-channel campaign management, and data-driven decision-making. I enjoy collaborating with creative teams to optimize landing pages and improve CTR, and I’m ready to relocate to Dubai for new opportunities.

Available to hire

I am a Performance Marketing Specialist with 10+ years of experience driving high-ROI paid advertising strategies across Google Ads, Meta Ads, Instagram, Snapchat, TikTok, and Google Analytics. I’ve scaled campaigns for e-commerce and automotive brands, managed daily budgets up to USD 8K, and optimized performance across MENA markets.

I excel at budget optimization, conversion growth, cross-channel campaign management, and data-driven decision-making. I enjoy collaborating with creative teams to optimize landing pages and improve CTR, and I’m ready to relocate to Dubai for new opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Telugu

Advanced

Work Experience

Performance Analyst at Assembly Global

May 1, 2020 - Present

Managed 3 major e-commerce & 2 automotive clients with daily budgets of USD 8K targeting 6 MENA countries. Improved overall campaign efficiency by 20% through daily bid, budget, and audience optimization. Increased lead conversion rates by 15% MoM by restructuring bidding and reallocating budgets. Delivered weekly & monthly performance reports, providing actionable insights to stakeholders. Collaborated with creative teams to optimize landing pages, improving CTR by 10%.

Digital Marketing & SEO Manager at Above Digital

September 1, 2017 - April 1, 2020

Delivered a 30% growth in ad engagement across Google Ads, Facebook Ads, and Instagram Ads. Improved organic search performance by 12% through weekly keyword audits and on-page optimization. Led, trained, and supervised junior digital marketing executives. Provided weekly and monthly client performance reports with strategic recommendations.

Digital Marketing, SEO & CMS at Al Fajer Information & Services

July 1, 2013 - January 1, 2017

Increased B2B campaign conversions by 25% through optimized Google Ads strategies. Worked with the web & graphic development team to build SEO-friendly landing pages, improving organic visibility. Launched and monitored email campaigns to support lead-generation efforts.

Web Designer & SEO Executive at Puravankara Projects Ltd.

May 1, 2010 - June 1, 2013

Managed SEO and social media campaigns, contributing to a 15% increase in online inquiries. Designed and launched microsites for real estate projects, improving customer engagement. Created and executed email marketing campaigns.