Shivshankar S. Kore

Brand Lead — Content & Creative Strategy at Motorad

Led content execution across three brands (EMotorad, DYNEM, Xcape) spanning B2C and B2B. Managed and mentored cross-functional teams including designers, editors, freelancers and external agencies to deliver high-quality and consistent outputs at scale. Co-led the M.S Dhoni × Vanac campaign, driving 12M+ views and a 60% increase in web traffic. Closed high-impact influencer partnerships for the Kapam GWR project, built EMotorad social presence to 12K+ followers and 20M+ organic views in 5 months, and reduced CPL from ₹6,000 to ₹2,200 by partnering with performance marketing agencies for DYNEM (B2B). Revamped product listings and A+ content, doubling monthly sales from 200 to 400+ units. Created 350+ marketing assets and 500+ content pieces across formats and geographies. Established scalable content workflows to improve speed, efficiency, and output consistency; supported post-production systems to sharpen storytelling and optimize performance metrics (CTR up to 8%).

Sr. Video Editor & Motion Designer at Motorad

Worked as a creative designer for video and motion output supporting brand content and production needs (details not fully specified).