Data-Driven Creative Lead & Brand Strategist specialising in Brand Content, SEO, AI, and Video Production
I am a Creative Lead and Brand Strategist with over 6 years of experience blending narrative storytelling, performance marketing, and cutting-edge tech to scale brand visibility. My expertise spans the entire growth spectrum—from high-converting copy, SEO/GEO optimisation, and end-to-end social media strategies to full-scale video production, editing, and paid campaign management (Google & Meta Ads). By bridging the gap between high-level brand identity and hands-on content execution, I help businesses build meaningful connections with their audiences while driving measurable revenue growth.
Throughout my career, I’ve delivered rapid, tangible performance outcomes across diverse channels. At Justdial, I spearheaded an SEO and content strategy that successfully ranked over 61 blogs on the first page of Google within just 120 days. As a brand strategist and lead generator, I’ve built full-funnel marketing campaigns that generated over 7,800 sign-ups in 90 days and boosted client social and web engagement by 70%. My hands-on media production background also includes managing TV commercial workflows, scriptwriting, and directing video projects from initial concept to post-production delivery.
What sets me apart is my forward-thinking integration of AI technology with creative strategy. By building custom AI workflows, persona modelling, and AI video production processes (using tools like ChatGPT, Claude, Midjourney, and CapCut/Adobe), I’ve boosted content production efficiency by 180% without sacrificing quality or voice. Backed by an academic background in Psychology and English Literature, I leverage deep human-behaviour insights alongside advanced AI tools to build high-impact content, automated growth funnels, and visual media that outperform the competition.
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